NICHER: An approach to identifying defensible product positions
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Cited by:
- Hansen, Pierre & Jaumard, Brigitte & Meyer, Christophe & Thisse, Jacques-Francois, 1998.
"New algorithms for product positioning,"
European Journal of Operational Research, Elsevier, vol. 104(1), pages 154-174, January.
- HANSEN, Pierre & JAUMARD, Brigitte & MEYER, Christophe & THISSE, Jacques-François, 1998. "New algorithms for product positioning," LIDAM Reprints CORE 1377, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
- Furrer, Olivier & Sudharshan, Devanathan & Tsiotsou, Rodoula H. & Liu, Ben S., 2016. "A framework for innovative service design," FSES Working Papers 476, Faculty of Economics and Social Sciences, University of Freiburg/Fribourg Switzerland.
- Baier, Daniel & Gaul, Wolfgang, 1998. "Optimal product positioning based on paired comparison data," Journal of Econometrics, Elsevier, vol. 89(1-2), pages 365-392, November.
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