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New algorithms for product positioning

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  • HANSEN, Pierre
  • JAUMARD, Brigitte
  • MEYER, Christophe
  • THISSE, Jacques-François

Abstract

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Suggested Citation

  • HANSEN, Pierre & JAUMARD, Brigitte & MEYER, Christophe & THISSE, Jacques-François, 1998. "New algorithms for product positioning," LIDAM Reprints CORE 1377, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
    • Handle: RePEc:cor:louvrp:1377
    DOI: 10.1016/S0377-2217(96)00338-4
    Note: In : European Journal of Operational Research, 104, 154-174, 1998
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    References listed on IDEAS

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    1. Albers, Sonke & Brockhoff, Klaus, 1977. "A procedure for new product positioning in an attribute space," European Journal of Operational Research, Elsevier, vol. 1(4), pages 230-238, July.
    2. SCHMALENSEE, Richard & THISSE, Jacques-François, 1988. "Perceptual maps and the optimal location of new products: an integrative essay," LIDAM Reprints CORE 840, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
    3. Albers, Sonke, 1979. "An extended algorithm for optimal product positioning," European Journal of Operational Research, Elsevier, vol. 3(3), pages 222-231, May.
    4. Green, Paul E. & Krieger, Abba M., 1989. "Recent contributions to optimal product positioning and buyer segmentation," European Journal of Operational Research, Elsevier, vol. 41(2), pages 127-141, July.
    5. D. Sudharshan & Jerrold H. May & Allan D. Shocker, 1987. "A Simulation Comparison of Methods for New Product Location," Marketing Science, INFORMS, vol. 6(2), pages 182-201.
    6. Bezalel Gavish & Dan Horsky & Kizhanatham Srikanth, 1983. "An Approach to the Optimal Positioning of a New Product," Management Science, INFORMS, vol. 29(11), pages 1277-1297, November.
    7. Yves Crama & Pierre Hansen & Brigitte Jaumard, 1995. "Complexity of Product Positioning and Ball Intersection Problems," Mathematics of Operations Research, INFORMS, vol. 20(4), pages 885-894, November.
    8. Milan Zeleny, 1976. "The Attribute-Dynamic Attitude Model (Adam)," Management Science, INFORMS, vol. 23(1), pages 12-26, September.
    9. Sudharshan, D. & Ravi Kumar, K. & Gruca, Thomas S., 1995. "NICHER: An approach to identifying defensible product positions," European Journal of Operational Research, Elsevier, vol. 84(2), pages 292-309, July.
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    Cited by:

    1. Plastria, Frank, 2001. "Static competitive facility location: An overview of optimisation approaches," European Journal of Operational Research, Elsevier, vol. 129(3), pages 461-470, March.

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