An extended algorithm for optimal product positioning
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Cited by:
- Plastria, Frank, 2001. "Static competitive facility location: An overview of optimisation approaches," European Journal of Operational Research, Elsevier, vol. 129(3), pages 461-470, March.
- Albers, Sönke & Brockhoff, Klaus, 1979. "Optimal product attributes in single choice models," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 67, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
- Brockhoff, Klaus, 1982. "The evaluation of optimal product positions," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 103, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
- Gruca, Thomas S. & Klemz, Bruce R., 2003. "Optimal new product positioning: A genetic algorithm approach," European Journal of Operational Research, Elsevier, vol. 146(3), pages 621-633, May.
- Krieger, Abba M. & Green, P. E., 2002. "A decision support model for selecting product/service benefit positionings," European Journal of Operational Research, Elsevier, vol. 142(1), pages 187-202, October.
- Albers, Sönke, 2012. "Optimizable and implementable aggregate response modeling for marketing decision support," International Journal of Research in Marketing, Elsevier, vol. 29(2), pages 111-122.
- Hansen, Pierre & Jaumard, Brigitte & Meyer, Christophe & Thisse, Jacques-Francois, 1998.
"New algorithms for product positioning,"
European Journal of Operational Research, Elsevier, vol. 104(1), pages 154-174, January.
- HANSEN, Pierre & JAUMARD, Brigitte & MEYER, Christophe & THISSE, Jacques-François, 1998. "New algorithms for product positioning," LIDAM Reprints CORE 1377, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
- Kwong, C.K. & Luo, X.G. & Tang, J.F., 2011. "A methodology for optimal product positioning with engineering constraints consideration," International Journal of Production Economics, Elsevier, vol. 132(1), pages 93-100, July.
- Sudharshan, D. & Ravi Kumar, K. & Gruca, Thomas S., 1995. "NICHER: An approach to identifying defensible product positions," European Journal of Operational Research, Elsevier, vol. 84(2), pages 292-309, July.
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