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Competitive Market Structure Analysis: Principal Partitioning of Revealed Substitutabilities

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  • Fraser, Cynthia
  • Bradford, John W

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  • Fraser, Cynthia & Bradford, John W, 1983. "Competitive Market Structure Analysis: Principal Partitioning of Revealed Substitutabilities," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(1), pages 15-30, June.
    • Handle: RePEc:oup:jconrs:v:10:y:1983:i:1:p:15-30
    DOI: 10.1086/208942
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    Cited by:

    1. Chintagunta, Pradeep K., 1999. "Measuring the effects of new brand introduction on inter-brand strategic interaction," European Journal of Operational Research, Elsevier, vol. 118(2), pages 315-331, October.
    2. Pradeep K. Chintagunta, 1998. "Inertia and Variety Seeking in a Model of Brand-Purchase Timing," Marketing Science, INFORMS, vol. 17(3), pages 253-270.
    3. Rebecca Hamilton & Debora Thompson & Zachary Arens & Simon Blanchard & Gerald Häubl & P. Kannan & Uzma Khan & Donald Lehmann & Margaret Meloy & Neal Roese & Manoj Thomas, 2014. "Consumer substitution decisions: an integrative framework," Marketing Letters, Springer, vol. 25(3), pages 305-317, September.
    4. A. Oumlil & Joseph Balloun, 1994. "Some simple structure significance tests for exploratory component analysis with market survey data," Quality & Quantity: International Journal of Methodology, Springer, vol. 28(4), pages 371-381, November.
    5. Khalil Assala & Suela Bylykbashi & Gilles Roehrich, 2021. "How To Measure Competitive Intensity?," Post-Print hal-03381232, HAL.
    6. Park, Namgyoo K. & Cho, Dong-Sung, 1997. "The effect of strategic alliance on performance," Journal of Air Transport Management, Elsevier, vol. 3(3), pages 155-164.
    7. Gruca, Thomas S. & Klemz, Bruce R., 2003. "Optimal new product positioning: A genetic algorithm approach," European Journal of Operational Research, Elsevier, vol. 146(3), pages 621-633, May.

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