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Optimal product positioning based on paired comparison data

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  • Baier, Daniel
  • Gaul, Wolfgang

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  • Baier, Daniel & Gaul, Wolfgang, 1998. "Optimal product positioning based on paired comparison data," Journal of Econometrics, Elsevier, vol. 89(1-2), pages 365-392, November.
    • Handle: RePEc:eee:econom:v:89:y:1998:i:1-2:p:365-392
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    21. Bezalel Gavish & Dan Horsky & Kizhanatham Srikanth, 1983. "An Approach to the Optimal Positioning of a New Product," Management Science, INFORMS, vol. 29(11), pages 1277-1297, November.
    22. Rajeev Kohli & R. Sukumar, 1990. "Heuristics for Product-Line Design Using Conjoint Analysis," Management Science, INFORMS, vol. 36(12), pages 1464-1478, December.
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    1. Atsuho Nakayama & Daniel Baier, 2020. "Predicting brand confusion in imagery markets based on deep learning of visual advertisement content," Advances in Data Analysis and Classification, Springer;German Classification Society - Gesellschaft für Klassifikation (GfKl);Japanese Classification Society (JCS);Classification and Data Analysis Group of the Italian Statistical Society (CLADAG);International Federation of Classification Societies (IFCS), vol. 14(4), pages 927-945, December.
    2. Möser, Nataliya, 2009. "Untersuchung der Präferenzen russischer Fachbesucher für ausgewählte Messeleistungen [Analysis of preferences of Russian trade visitors for selected exhibit attributes]," IAMO Discussion Papers 124, Leibniz Institute of Agricultural Development in Transition Economies (IAMO).
    3. Kwong, C.K. & Luo, X.G. & Tang, J.F., 2011. "A methodology for optimal product positioning with engineering constraints consideration," International Journal of Production Economics, Elsevier, vol. 132(1), pages 93-100, July.

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