Products Positioning on a Heterogeneous Market
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References listed on IDEAS
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- Gruca, Thomas S. & Klemz, Bruce R., 2003. "Optimal new product positioning: A genetic algorithm approach," European Journal of Operational Research, Elsevier, vol. 146(3), pages 621-633, May.
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More about this item
Keywords
Strategy; Segmentation; Positioning; Differentiation; Focusing;All these keywords.
JEL classification:
- F1 - International Economics - - Trade
- M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
- O1 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development
- P4 - Political Economy and Comparative Economic Systems - - Other Economic Systems
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