IDEAS home Printed from https://ideas.repec.org/a/eee/aumajo/v26y2018i2p132-139.html
   My bibliography  Save this article

Work integrated learning in international marketing: Student insights

Author

Listed:
  • Lu, Vinh Nhat
  • Scholz, Brett
  • Nguyen, Long T.V.

Abstract

This study explores students’ perspectives of live business projects, a form of experiential and work integrated learning, as an assessment component in an International Marketing course. Twenty-two focus groups were held with students participating in an international business plan competition organised at an Australian university. Using thematic analysis, we focus on three dominant themes typical of the focus group data: how live business projects prepared students for the future, how such projects motivated students to engage with and take pride in their work, and how the students linked the projects to the wider world outside of the university context. Live business projects might improve employability of graduates and engagement with course content, but students also indicated that the increased workload may be a source of stress. Educators should feel confident in the benefits of live business projects, but may also need consider how to ensure appropriate levels of work and responsibility on students and maintain the art of relationship management with industry partners.

Suggested Citation

  • Lu, Vinh Nhat & Scholz, Brett & Nguyen, Long T.V., 2018. "Work integrated learning in international marketing: Student insights," Australasian marketing journal, Elsevier, vol. 26(2), pages 132-139.
    • Handle: RePEc:eee:aumajo:v:26:y:2018:i:2:p:132-139
    DOI: 10.1016/j.ausmj.2018.05.002
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S1441358218300302
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.ausmj.2018.05.002?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Nikos Bozionelos & Konstantinos Kostopoulos & Beatrice van der Heijden & Denise Rousseau & Giorgos Bozionelos & Thomas Hoyland & Rentao Miao & Izabela Marzec & Piotr Jędrzejowicz & Olga Epitropaki & A, 2016. "Employability and Job Performance as Links in the Relationship Between Mentoring Receipt and Career Success : A Study in SMEs," Post-Print hal-02312094, HAL.
    2. Pucciarelli, Francesca & Kaplan, Andreas, 2016. "Competition and strategy in higher education: Managing complexity and uncertainty," Business Horizons, Elsevier, vol. 59(3), pages 311-320.
    3. Nikos Bozionelos & Konstantinos Kostopoulos & Beatrice van Der Heijden & Denise M. Rousseau & Giorgos Bozionelos & Thomas Hoyland & Izabela Marzec & Piotr Jędrzejowicz & Olga Epitropaki & Aslaug Mikke, 2016. "Employability and Job Performance as Links in the Relationship Between Mentoring Receipt and Career Success. A Study in SMEs," Post-Print hal-01294990, HAL.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Léo-Paul Dana & Edoardo Crocco & Francesca Culasso & Elisa Giacosa, 2023. "Business plan competitions and nascent entrepreneurs: a systematic literature review and research agenda," International Entrepreneurship and Management Journal, Springer, vol. 19(2), pages 863-895, June.
    2. Chad, Paul, 2020. "Equitable work-integrated-learning: Using practical simulations in university marketing subjects," Australasian marketing journal, Elsevier, vol. 28(2), pages 119-127.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Zhongju Liao & Jialin Cheng, 2020. "Can a firm's environmental innovation attract job seekers? Evidence from experiments," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 542-551, March.
    2. Nazanin Naderiadib Alpler & Huseyin Arasli & Winifred Lema Doh, 2021. "The Moderating Role of Employability in the Hospitality Industry: Undesired Job Outcomes," SAGE Open, , vol. 11(1), pages 21582440219, February.
    3. Nikos Bozionelos & Cai-Hui (veronica) Lin & Kin Yi Lee, 2020. "Enhancing the sustainability of employees' careers through training : The roles of career actors' openness and of supervisor support," Post-Print hal-02312413, HAL.
    4. Nazanin Naderiadib Alpler & Huseyin Arasli, 2020. "Can Hindrance Stressors Change the Nature of Perceived Employability? An Empirical Study in the Hotel Industry," Sustainability, MDPI, vol. 12(24), pages 1-13, December.
    5. Faiz Muhammad Khuwaja & Waheed Ali Umrani & Sanober Salman Shaikh & Ammar Ahmed & Sanaullah Shar, 2019. "University Markor: A Context-Specific Scale to Measure Market-Orientation in Universities," SAGE Open, , vol. 9(2), pages 21582440198, June.
    6. Furtasan Ali Yusuf, 2020. "The Effect of Organizational Culture on Lecturers’ Organizational Commitment in Private Universities in Indonesia," International Journal of Higher Education, Sciedu Press, vol. 9(2), pages 1-16, April.
    7. Kaplan, Andreas M. & Haenlein, Michael, 2016. "Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster," Business Horizons, Elsevier, vol. 59(4), pages 441-450.
    8. ILSIAR Pogorelskaya & LÁSZLÓ Várallyai, 2020. "Trends In Education 4.0," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 367-375, July.
    9. Dima Alina Mihaela & Point Sebastien & Maassen Maria Alexandra & Jansen Adela, 2021. "Academic leadership: agility in the digital revolution," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 15(1), pages 518-529, December.
    10. Adéla Fajčíková & Hana Urbancová, 2019. "Factors Influencing Students’ Motivation to Seek Higher Education—A Case Study at a State University in the Czech Republic," Sustainability, MDPI, vol. 11(17), pages 1-14, August.
    11. Chi Yuan Chen, 2023. "Are Professors Satisfied With Their Jobs? The Factors That Influence Professors’ Job Satisfaction," SAGE Open, , vol. 13(3), pages 21582440231, July.
    12. repec:ers:journl:v:v:y:2017:i:2:p:3-13 is not listed on IDEAS
    13. Katie Angliss, 2022. "An Alternative Approach to Measuring University Reputation," Corporate Reputation Review, Palgrave Macmillan, vol. 25(1), pages 33-49, February.
    14. Andrew R. Finley & Curtis Hall & Erica Harris & Stephen J. Lusch, 2021. "The Effect of Large Corporate Donors on Non-profit Performance," Journal of Business Ethics, Springer, vol. 172(3), pages 463-485, September.
    15. Kristaps Lesinskis & Inese Mavlutova & Aivars Spilbergs & Janis Hermanis, 2023. "Digital Transformation in Entrepreneurship Education: The Use of a Digital Tool KABADA and Entrepreneurial Intention of Generation Z," Sustainability, MDPI, vol. 15(13), pages 1-20, June.
    16. Yong Ming Wang & Waqar Ahmad & Muhammad Arshad & Hong Li Yin & Bilal Ahmed & Zulfiqar Ali, 2021. "Impact of Coordination, Psychological Safety, and Job Security on Employees’ Performance: The Moderating Role of Coercive Pressure," Sustainability, MDPI, vol. 13(6), pages 1-19, March.
    17. Alina Iorga Pisica & Tudor Edu & Rodica Milena Zaharia & Razvan Zaharia, 2023. "Implementing Artificial Intelligence in Higher Education: Pros and Cons from the Perspectives of Academics," Societies, MDPI, vol. 13(5), pages 1-13, May.
    18. Shuai Chen & Duanxu Wang & Yun Zhou & Ziguang Chen & Daoyou Wu, 2017. "When too little or too much hurts: Evidence for a curvilinear relationship between team faultlines and performance," Asia Pacific Journal of Management, Springer, vol. 34(4), pages 931-950, December.
    19. Păunescu Carmen & Drăgan Denisa & Găucă Oana, 2017. "Examining obligations to society for QS Stars best ranked universities in social responsibility," Management & Marketing, Sciendo, vol. 12(4), pages 551-570, December.
    20. Montserrat Díaz-Méndez & Mario R. Paredes & Michael Saren, 2019. "Improving Society by Improving Education through Service-Dominant Logic: Reframing the Role of Students in Higher Education," Sustainability, MDPI, vol. 11(19), pages 1-14, September.
    21. Anu Jose Vengal, 2017. "Higher Education In China – The Conceptual Framework," Working papers 2017-23-08, Voice of Research.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:aumajo:v:26:y:2018:i:2:p:132-139. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/australasian-marketing-journal/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.