IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v11y2019i17p4699-d261951.html
   My bibliography  Save this article

Factors Influencing Students’ Motivation to Seek Higher Education—A Case Study at a State University in the Czech Republic

Author

Listed:
  • Adéla Fajčíková

    (Department of Management, Faculty of Economics and Management, Czech University of Life Sciences Prague, Kamýcká 129, Suchdol, 165 00 Prague, Czech Republic)

  • Hana Urbancová

    (Department of Management, Faculty of Economics and Management, Czech University of Life Sciences Prague, Kamýcká 129, Suchdol, 165 00 Prague, Czech Republic)

Abstract

The quality of universities in the present era is the subject of ever more discussion in the Czech Republic and the EU. Quality is determined both quantitatively and qualitatively, and ever more importance is placed on ratings by students and graduates. The objective of this article is to identify and evaluate factors influencing the motivation of students to seek higher education and their expectations regarding the quality of a university. The data was obtained using questionnaire-based investigation among the students of a state university (n = 293) and was analysed using descriptive and multivariate statistics. The results identified seven factors that influence the motivation and expectations of students, of which the most significant are quality personnel providing instruction, building social status, development of competencies, and the quality of the education process in relation to employment. The recommendations presented can help other universities to implement suitable personnel marketing and to gain sustainable competitive advantage.

Suggested Citation

  • Adéla Fajčíková & Hana Urbancová, 2019. "Factors Influencing Students’ Motivation to Seek Higher Education—A Case Study at a State University in the Czech Republic," Sustainability, MDPI, vol. 11(17), pages 1-14, August.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:17:p:4699-:d:261951
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/11/17/4699/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/11/17/4699/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Foroudi, Pantea & Yu, Qionglei & Gupta, Suraksha & Foroudi, Mohammad M., 2019. "Enhancing university brand image and reputation through customer value co-creation behaviour," Technological Forecasting and Social Change, Elsevier, vol. 138(C), pages 218-227.
    2. Sonja Martin Poole & Michael A. Levin & Kate Elam, 2018. "Getting out of the rankings game: a better way to evaluate higher education institutions for best fit," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 28(1), pages 12-31, January.
    3. Mok, Ka Ho & Jiang, Jin, 2018. "Massification of higher education and challenges for graduate employment and social mobility: East Asian experiences and sociological reflections," International Journal of Educational Development, Elsevier, vol. 63(C), pages 44-51.
    4. Czinkota, Michael R. & Grossman, David A. & Javalgi, Rajshekhar (Raj) G. & Nugent, Nicholas, 2009. "Foreign market entry mode of service firms: The case of U.S. MBA programs," Journal of World Business, Elsevier, vol. 44(3), pages 274-286, July.
    5. Robert L. Williams & Maktoba Omar, 2014. "How branding process activities impact brand equity within Higher Education Institutions," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 24(1), pages 1-10, June.
    6. Pucciarelli, Francesca & Kaplan, Andreas, 2016. "Competition and strategy in higher education: Managing complexity and uncertainty," Business Horizons, Elsevier, vol. 59(3), pages 311-320.
    7. Richard Rutter & Fiona Lettice & John Nadeau, 2017. "Brand personality in higher education: anthropomorphized university marketing communications," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 27(1), pages 19-39, January.
    8. Mark John Somers, 2009. "Using the Process of Disruption to Find New Markets and to Develop New Marketing Programs for Management Education," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 19(2), pages 166-178, December.
    9. Olcay, Gokcen Arkali & Bulu, Melih, 2017. "Is measuring the knowledge creation of universities possible?: A review of university rankings," Technological Forecasting and Social Change, Elsevier, vol. 123(C), pages 153-160.
    10. Dirk C. Moosmayer & Florian U. Siems, 2012. "Values education and student satisfaction: German business students' perceptions of universities' value influences," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 22(2), pages 257-272, December.
    11. Milos Hitka & Zaneta Balazova, 2017. "Differences in Employee Motivation in Slovakia and Czech Republic," Chapters, in: Ladislav Mura (ed.), Issues of Human Resource Management, IntechOpen.
    12. Marcelo Royo-Vela & Ute Hünermund, 2016. "Effects of inbound marketing communications on HEIs’ brand equity: the mediating role of the student’s decision-making process. An exploratory research," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 26(2), pages 143-167, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Jaroslav BELAS & Iveta KMECOVA & Martin CEPEL, 2020. "Availability Of Human Capital And The Development Of The Public Infrastructure In The Context Of Business Activities Of Smes," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, vol. 2020(34), pages 27-44, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Faiz Muhammad Khuwaja & Waheed Ali Umrani & Sanober Salman Shaikh & Ammar Ahmed & Sanaullah Shar, 2019. "University Markor: A Context-Specific Scale to Measure Market-Orientation in Universities," SAGE Open, , vol. 9(2), pages 21582440198, June.
    2. Guerrero, Maribel & Heaton, Sohvi & Urbano, David, 2021. "Building universities’ intrapreneurial capabilities in the digital era: The role and impacts of Massive Open Online Courses (MOOCs)," Technovation, Elsevier, vol. 99(C).
    3. Foroudi, Pantea & Yu, Qionglei & Gupta, Suraksha & Foroudi, Mohammad M., 2019. "Enhancing university brand image and reputation through customer value co-creation behaviour," Technological Forecasting and Social Change, Elsevier, vol. 138(C), pages 218-227.
    4. Pop Nicolae Al. & Baba Cristina Andrada & Anysz Raluca Năstase & Tohanean Dragos, 2020. "National branding strategy and its effects on business and tourism," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 14(1), pages 1005-1013, July.
    5. Annamaria Demarinis Loiotile & Francesco De Nicolò & Adriana Agrimi & Loredana Bellantuono & Marianna La Rocca & Alfonso Monaco & Ester Pantaleo & Sabina Tangaro & Nicola Amoroso & Roberto Bellotti, 2022. "Best Practices in Knowledge Transfer: Insights from Top Universities," Sustainability, MDPI, vol. 14(22), pages 1-23, November.
    6. Furtasan Ali Yusuf, 2020. "The Effect of Organizational Culture on Lecturers’ Organizational Commitment in Private Universities in Indonesia," International Journal of Higher Education, Sciedu Press, vol. 9(2), pages 1-16, April.
    7. Chris Wagner, 2020. "Deducing a state-of-the-art presentation of the Eclectic Paradigm from four decades of development: a systematic literature review," Management Review Quarterly, Springer, vol. 70(1), pages 51-96, February.
    8. Cinzia Daraio & Simone Di Leo & Loet Leydesdorff, 2022. "Using the Leiden Rankings as a Heuristics: Evidence from Italian universities in the European landscape," LEM Papers Series 2022/08, Laboratory of Economics and Management (LEM), Sant'Anna School of Advanced Studies, Pisa, Italy.
    9. Csató, László & Tóth, Csaba, 2020. "University rankings from the revealed preferences of the applicants," European Journal of Operational Research, Elsevier, vol. 286(1), pages 309-320.
    10. Shu Wang & Ying-Kai Liao & Wann-Yih Wu & Khanh Bao Ho Le, 2021. "The Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions," Sustainability, MDPI, vol. 13(21), pages 1-19, October.
    11. Plewa, Carolin & Ho, Joanne & Conduit, Jodie & Karpen, Ingo O., 2016. "Reputation in higher education: A fuzzy set analysis of resource configurations," Journal of Business Research, Elsevier, vol. 69(8), pages 3087-3095.
    12. Gabriel Bratucu & Alexandra Palade (Zamfirache) & Anca Madar & Nicoleta Andreea Neacsu, 2017. "Competition on the University Educational Services Market in Romania and the Protection of Students’ Rights and Interests," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(45), pages 414-414, May.
    13. Juhi Kamakoty & Sandeep Singh, 2023. "PHEISQUAL: A Scale to Measure Service Quality of Professional Higher Educational Institute From Faculty Perspective," SAGE Open, , vol. 13(4), pages 21582440231, October.
    14. Kaplan, Andreas M. & Haenlein, Michael, 2016. "Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster," Business Horizons, Elsevier, vol. 59(4), pages 441-450.
    15. Päivikki Kuoppakangas & Kati Suomi & Paul Clark & Chris Chapleo & Jari Stenvall, 2020. "Dilemmas in Re-branding a University—“Maybe People Just Don’t Like Change”: Linking Meaningfulness and Mutuality into the Reconciliation," Corporate Reputation Review, Palgrave Macmillan, vol. 23(2), pages 92-105, May.
    16. ILSIAR Pogorelskaya & LÁSZLÓ Várallyai, 2020. "Trends In Education 4.0," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 367-375, July.
    17. Avenali, Alessandro & Daraio, Cinzia & Di Leo, Simone & Wolszczak-Derlacz, Joanna, 2024. "Heterogeneity of national accounting systems, world-class universities and financial resources: What are the links?," Journal of Informetrics, Elsevier, vol. 18(2).
    18. Liao, Junyun & Pang, Jiecong & Dong, Xuebing, 2023. "More gain, more give? The impact of brand community value on users’ value co-creation," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    19. Dima Alina Mihaela & Point Sebastien & Maassen Maria Alexandra & Jansen Adela, 2021. "Academic leadership: agility in the digital revolution," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 15(1), pages 518-529, December.
    20. Roberta Pinna & Gianfranco Cicotto & Hosein Jafarkarimi, 2023. "Student’s Co-Creation Behavior in a Business and Economic Bachelor’s Degree in Italy: Influence of Perceived Service Quality, Institutional Image, and Loyalty," Sustainability, MDPI, vol. 15(11), pages 1-20, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:11:y:2019:i:17:p:4699-:d:261951. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.