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Agritourism resilience during the COVID-19 crisis

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  • Brune, Sara
  • Knollenberg, Whitney
  • Vilá, Olivia

Abstract

Resilience is critical to the sustainability of the tourism industry, which was made particularly evident during the COVID-19 crisis. COVID-19 impacted all sectors of the tourism industry revealing previously unknown strengths and weaknesses. Through a longitudinal qualitative approach, we identified the evolving challenges and coping strategies of agritourism operations under the COVID-19 crisis in North Carolina, USA. The results indicate that agritourism operations not only withstood the health crisis but also advanced the management of their operation and customer satisfaction through diversification and reorganization strategies. We use chaos theory to show how agritourism operations took advantage of the context of uncertainty to employ practices that ultimately showcased their resilience.

Suggested Citation

  • Brune, Sara & Knollenberg, Whitney & Vilá, Olivia, 2023. "Agritourism resilience during the COVID-19 crisis," Annals of Tourism Research, Elsevier, vol. 99(C).
  • Handle: RePEc:eee:anture:v:99:y:2023:i:c:s0160738323000117
    DOI: 10.1016/j.annals.2023.103538
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    1. Zabih-Allah Torabi & Amir Reza Khavarian-Garmsir & Colin Michael Hall & Neda Beiraghi Khatibi, 2023. "Unintended Maladaptation: How Agritourism Development Policies in Iran Have Increased Vulnerability to Climate Change," Sustainability, MDPI, vol. 15(17), pages 1-15, August.
    2. Gascón, Jordi, 2023. "Understanding Agritourism: A Chayanovian analysis," Annals of Tourism Research, Elsevier, vol. 103(C).
    3. Woo, Linda & Mun, Sung Gyun & Seo, Kwanglim, 2024. "Building resilience to crisis through slack resources: A longitudinal analysis of US hotels," Annals of Tourism Research, Elsevier, vol. 106(C).

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