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Consumers’ Valuation of GMO Segregation Programs in Japan

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  • Matsumoto, Shigeru

Abstract

The contingent valuation method was used to elicit Japanese consumers’ willingness-to-pay for genetically modified organism (GMO) segregation programs. The results revealed that most consumers pay nonnegligible premiums for products produced under strict GMO-segregation programs. However, we found that the premium did not vary by the threshold level of GMO content in the product. We further found that a government certification did not increase the premium for GMO-segregation programs. Therefore, an additional mandatory regulation to reduce GMO contaminations would not be worthwhile because such a regulation would incur substantial enforcement costs.

Suggested Citation

  • Matsumoto, Shigeru, 2006. "Consumers’ Valuation of GMO Segregation Programs in Japan," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 38(1), pages 1-11, April.
    • Handle: RePEc:ags:joaaec:43760
    DOI: 10.22004/ag.econ.43760
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    1. McCluskey, Jill J. & Grimsrud, Kristine M. & Ouchi, Hiromi & Wahl, Thomas I., 2003. "Consumer Response to Genetically Modified Food Products in Japan," Agricultural and Resource Economics Review, Cambridge University Press, vol. 32(2), pages 222-231, October.
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    5. Michael Burton & Dan Rigby & Trevor Young, 2001. "Consumer attitudes to genetically modified organisms in food in the UK," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 28(4), pages 479-498, December.
    6. Charles Noussair & StÈphane Robin & Bernard Ruffieux, 2004. "Do Consumers Really Refuse To Buy Genetically Modified Food?," Economic Journal, Royal Economic Society, vol. 114(492), pages 102-120, January.
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    Cited by:

    1. Konduru, Srinivasa & Kalaitzandonakes, Nicholas G. & Magnier, Alexandre, 2009. "GMO Testing Strategies and Implications for Trade: A Game Theoretic Approach," 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin 49594, Agricultural and Applied Economics Association.
    2. Alexandre Magnier & Nicholas Kalaitzandonakes & Jayson Lusk, 2022. "Changes in Consumer Preferences toward Non‐GM Foods within an Information‐Rich Environment: The Case of the Washington State Ballot Initiative," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 44(1), pages 489-510, March.
    3. Ajewole, Kayode & Peterson, Hikaru H. & Yamaura, Koichi, 2015. "Japanese Consumer Preferences toward GM Foods after the Great East Japan Earthquake," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205611, Agricultural and Applied Economics Association.
    4. Munro, Alistair, 2008. "The spatial impact of genetically modified crops," Ecological Economics, Elsevier, vol. 67(4), pages 658-666, November.

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