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Valuing Information on GM Foods in the Presence of Country-of-Origin Labels

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  • Xie, Jing
  • Hyeyoung, Kim
  • House, Lisa

Abstract

Information on production methods (genetic modification or organic production) and locations (country of origin) are commonly found on food package labels. Both pieces of information may be used as a proxy for food safety and quality by consumers. Our study investigates the interactive effects between information on production method and COOL by conducting choice experiments in the European Union, United States and Japan. This study also investigates the effect of information about potential benefits of biotechnology on consumer acceptance of GM foods. Results indicate that consumers preferred GM foods produced domestically to GM foods imported from foreign countries, and individuals with information on consumer benefits, producer benefits, and environmental benefits were willing to pay more than individuals without information in some cases, but the effect of information varied by type of information, location, and the country of origin of the products.

Suggested Citation

  • Xie, Jing & Hyeyoung, Kim & House, Lisa, 2013. "Valuing Information on GM Foods in the Presence of Country-of-Origin Labels," 2013 International European Forum, February 18-22, 2013, Innsbruck-Igls, Austria 164737, International European Forum on System Dynamics and Innovation in Food Networks.
    • Handle: RePEc:ags:iefi13:164737
    DOI: 10.22004/ag.econ.164737
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    Cited by:

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    2. Ashkan Pakseresht & Brandon R McFadden & Carl Johan Lagerkvist, 2017. "Consumer acceptance of food biotechnology based on policy context and upstream acceptance: evidence from an artefactual field experiment," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 44(5), pages 757-780.
    3. Ching‐Hua Yeh & Stefan Hirsch, 2023. "A meta‐regression analysis on the willingness‐to‐pay for country‐of‐origin labelling," Journal of Agricultural Economics, Wiley Blackwell, vol. 74(3), pages 719-743, September.
    4. Yang Hu & Lisa A. House & Brandon R. McFadden & Zhifeng Gao, 2021. "The Influence of Choice Context on Consumers’ Preference for GM Orange Juice," Journal of Agricultural Economics, Wiley Blackwell, vol. 72(2), pages 547-563, June.
    5. Gedikoglu, Haluk & Parcell, Joe L., 2014. "Variation of Consumer Preferences Between Domestic and Imported Food: The Case of Artisan Cheese," Journal of Food Distribution Research, Food Distribution Research Society, vol. 45(2), pages 1-21, July.

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    Keywords

    Agribusiness; Agricultural and Food Policy; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing;
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