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Commodity Advertising, Imports And The Free Rider Problem

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  • Lee, Jonq-Ying
  • Fairchild, Gary F.

Abstract

Advertising without supply control in the U.S. orange juice industry illustrates the import dimension of the free rider problem. Estimates of supply response to advertising are offered for "Florida-grown" orange juice, as well as for U.S. orange juice imports into both Florida and other U.S. ports.

Suggested Citation

  • Lee, Jonq-Ying & Fairchild, Gary F., 1988. "Commodity Advertising, Imports And The Free Rider Problem," Journal of Food Distribution Research, Food Distribution Research Society, vol. 19(2), pages 1-7, September.
    • Handle: RePEc:ags:jlofdr:26956
    DOI: 10.22004/ag.econ.26956
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    File URL: https://ageconsearch.umn.edu/record/26956/files/19020036.pdf
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    References listed on IDEAS

    as
    1. Ward, Ronald W. & Chang, Julio, 1985. "Theoretical Issues Relating To Generic And Brand Advertising On Agricultural Commodities," Research on Effectiveness of Agricultural Commodity Promotion, April 9-10, 1985, Arlington, Virginia 279491, Regional Research Projects > NECC-63: Research Committee on Commodity Promotion.
    2. Marc Nerlove & Frederick V. Waugh, 1961. "Advertising without Supply Control: Some Implications of a Study of the Advertising of Oranges," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 43(4_Part_I), pages 813-837.
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    Cited by:

    1. Lee, Jonq-Ying & Brown, Mark G., 1990. "Lag Structures in Commodity Advertising Research," 1990 Annual meeting, August 5-8, Vancouver, Canada 271019, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    2. H. Dharma Kwon, 2019. "Game of Variable Contributions to the Common Good under Uncertainty," Papers 1904.00500, arXiv.org.
    3. Capps, Oral, Jr. & Williams, Gary W. & Dang, Trang, 2010. "Effects of Lamb Promotion on Lamb Demand and Imports," Reports 90492, Texas A&M University, Agribusiness, Food, and Consumer Economics Research Center.
    4. Fairchild, Gary F. & Lee, Jonq-Ying, 1990. "Citrus Export Market Development And Maintenance," Journal of Food Distribution Research, Food Distribution Research Society, vol. 21(3), pages 1-9, September.
    5. Mark G. Brown & Jonq-Ying Lee & Thomas H. Spreen, 1996. "The impact of generic advertising and the free rider problem: A look at the US orange juice market and imports," Agribusiness, John Wiley & Sons, Ltd., vol. 12(4), pages 309-316.

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    International Relations/Trade; Marketing;

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