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Evaluating Advertising Effectiveness Using Time Series Data

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  • Kinnucan, Henry W.

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  • Kinnucan, Henry W., 1985. "Evaluating Advertising Effectiveness Using Time Series Data," Research on Effectiveness of Agricultural Commodity Promotion, April 9-10, 1985, Arlington, Virginia 279492, Regional Research Projects > NECC-63: Research Committee on Commodity Promotion.
    • Handle: RePEc:ags:rr6385:279492
    DOI: 10.22004/ag.econ.279492
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    File URL: https://ageconsearch.umn.edu/record/279492/files/rrp-nec63-1985-0014.pdf
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    References listed on IDEAS

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    1. Marc Nerlove & Frederick V. Waugh, 1961. "Advertising without Supply Control: Some Implications of a Study of the Advertising of Oranges," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 43(4_Part_I), pages 813-837.
    2. Kinnucan, Henry, 1984. "Evaluating Farm Commodity Promotional * * Programs," 1984 Annual Meeting, August 5-8, Ithaca, New York 279028, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    3. Frederick V. Waugh, 1959. "Needed Research on the Effectiveness of Farm Products Promotions," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 41(2), pages 364-376.
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    Cited by:

    1. van Voorthuizen, Hilde & Schotzko, R. Thomas & Mittelhammer, Ronald C., 2002. "Measuring The Effects Of Generic Price And Non-Price Promotional Activities: The Case Of Washington Apples," 2002 Annual meeting, July 28-31, Long Beach, CA 19637, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).

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    Consumer/Household Economics; Marketing;

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