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Citrus Export Market Development And Maintenance

Author

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  • Fairchild, Gary F.
  • Lee, Jonq-Ying

Abstract

The marketing of agricultural commodities and food products has assumed an international dimension over the past two decades. Increased funding of export development programs by the federal government and commodity organizations suggest the need for improved understanding of U.S. export development programs and of the issues associated with export market development and maintenance. The lesson to be learned from the citrus industry experience is that unless the commodity or food product being promoted can be differentiated from other competitive products, or unless the product is priced lower than competitive products, or unless the product is priced lower than competitive products, the long-run effectiveness of export promotion programs will be limited.

Suggested Citation

  • Fairchild, Gary F. & Lee, Jonq-Ying, 1990. "Citrus Export Market Development And Maintenance," Journal of Food Distribution Research, Food Distribution Research Society, vol. 21(3), pages 1-9, September.
    • Handle: RePEc:ags:jlofdr:27111
    DOI: 10.22004/ag.econ.27111
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    File URL: https://ageconsearch.umn.edu/record/27111/files/21030087.pdf
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    References listed on IDEAS

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    1. Lee, Jonq-Ying, 1985. "Research Directed Toward Foreign Market Development Programs," Research on Effectiveness of Agricultural Commodity Promotion, April 9-10, 1985, Arlington, Virginia 279488, Regional Research Projects > NECC-63: Research Committee on Commodity Promotion.
    2. Jimmye s. Hillman, 1978. "Nontariff Barriers: Major Problem in Agricultural Trade," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 60(3), pages 491-501.
    3. Fairchild, Gary F., 1988. "The Impact Of U.S. Government Policies On The Import, Export And Distribution Of Citrus," Journal of Food Distribution Research, Food Distribution Research Society, vol. 19(1), pages 1-8, February.
    4. Lee, Jonq-Ying & Fairchild, Gary F., 1988. "Commodity Advertising, Imports And The Free Rider Problem," Journal of Food Distribution Research, Food Distribution Research Society, vol. 19(2), pages 1-7, September.
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    Cited by:

    1. Ubilava, David, 2006. "The Importance of Marketing Tools for Accessing Markets by Agribusiness Firms of Newly Emerged Market Economy Countries," Journal of Food Distribution Research, Food Distribution Research Society, vol. 37(1), pages 1-2, March.

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    Keywords

    International Relations/Trade;

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