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The Promotion Of Wool And Synthetic Fibre Blends: Some Alternative Strategies For The Wool Industry

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  • Tisdell, Clement A.

Abstract

This paper discusses from the wool industry's point of view its optimal level of expenditure on wool promotion and its optimal policy in promoting wool blends. The relevance of the Dorfman-Steiner and Nerlove-Waugh theorems relating to advertising is questioned. Mathematical conditions for the optimal allocation of promotional funds between pure wool and wool blends are outlined and game theory is used to consider whether the wool industry should leave the promotion of wool blends to makers of man-made fibres.

Suggested Citation

  • Tisdell, Clement A., 1976. "The Promotion Of Wool And Synthetic Fibre Blends: Some Alternative Strategies For The Wool Industry," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 44(03), pages 1-13, September.
    • Handle: RePEc:ags:remaae:9156
    DOI: 10.22004/ag.econ.9156
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    References listed on IDEAS

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    1. Ross M. Parish, 1963. "Possibilities For Promoting Farm Products," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 7(1), pages 27-34, June.
    2. Parish, Ross M., 1963. "Possibilities For Promoting Farm Products," Australian Journal of Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 7(1), pages 1-8, June.
    3. Marc Nerlove & Frederick V. Waugh, 1961. "Advertising without Supply Control: Some Implications of a Study of the Advertising of Oranges," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 43(4_Part_I), pages 813-837.
    4. Donaldson, G.F., 1964. "The Financing of Agricultural Research by Levies on Farm Produce," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 32(04), pages 1-34, December.
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    Cited by:

    1. Schrimper, Ronald A., 1977. "Comments On Tisdell'S Critique Of Nerlove-Waugh Theorem Concerning Optimal Advertising," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 45(04), pages 1-4, December.
    2. Tisdell, Clement A., 1977. "Rejoinder On The Nerlove-Waugh Advertising Theorem," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 45(04), pages 1-2, December.
    3. Hill, Debbie J. & Piggott, Roley R. & Griffith, Garry R., 1996. "Profitability Of Incremental Expenditure On Fibre Promotion," Australian Journal of Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 40(3), pages 1-24, December.

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    Livestock Production/Industries;

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