IDEAS home Printed from https://ideas.repec.org/a/ags/ifaamr/316243.html
   My bibliography  Save this article

The reputation of horticulture - an internal view of the industry

Author

Listed:
  • Isaak, Marike
  • Brenneke, Iris
  • Lentz, Wolfgang

Abstract

The reputation of an industry represents an important strategic resource and this has already been highlighted in the past for the horticulture sector. However, the heterogeneity of horticulture makes it difficult for the industry to be perceived by society. An online survey was conducted to identify the most important characteristics of horticulture and to identify the reasons for its good or bad reputation. For this purpose, 102 experts – consultants from the horticultural industry – were asked to describe horticulture and the reputation of the industry. An evaluation of the survey, based on a qualitative content analysis using inductive category formation, indicated that horticulture is primarily associated with its diverse activities and various product groups. In terms of the product groups, the focus is on food products. The reputation of the industry is rated as ‘slightly positive’ on a 7-point Likert scale, with an average of 4.4.

Suggested Citation

  • Isaak, Marike & Brenneke, Iris & Lentz, Wolfgang, 2021. "The reputation of horticulture - an internal view of the industry," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 24(2), February.
    • Handle: RePEc:ags:ifaamr:316243
    DOI: 10.22004/ag.econ.316243
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/316243/files/ifamr2021.0004.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.316243?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Jason A. Winfree & Jill J. McCluskey, 2005. "Collective Reputation and Quality," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 87(1), pages 206-213.
    2. Bitsch, Vera & Koković, Nevena & Rombach, Meike, 2014. "Risk Communication and Market Effects during Foodborne Illnesses: A Comparative Case Study of Bacterial Outbreaks in the U.S. and in Germany," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 17(3), pages 1-18, September.
    3. Nirit Havardi-Burger & Heike Mempel & Vera Bitsch, 2020. "Sustainability Challenges and Innovations in the Value Chain of Flowering Potted Plants for the German Market," Sustainability, MDPI, vol. 12(5), pages 1-26, March.
    4. Cowley, Elizabeth & Mitchell, Andrew A, 2003. "The Moderating Effect of Product Knowledge on the Learning and Organization of Product Information," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 30(3), pages 443-454, December.
    5. Sabrina Helm, 2011. "Corporate Reputation: An Introduction to a Complex Construct," Management for Professionals, in: Sabrina Helm & Kerstin Liehr-Gobbers & Christopher Storck (ed.), Reputation Management, pages 3-16, Springer.
    6. Christian Eckert, 2017. "Corporate reputation and reputation risk," Journal of Risk Finance, Emerald Group Publishing Limited, vol. 18(2), pages 145-158, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Isaak, Marike & Brenneke, Iris & Lentz, Wolfgang, 2020. "Conception and evaluation of a structural equation model to measure the reputation of German horticulture," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 24(2), March.
    2. Laurentiu Tachiciu & Melinda Timea Fulop & Andreea Marin-Pantelescu & Ionica Oncioiu & Dan Ioan Topor, 2020. "Non-Financial Reporting and Reputational Risk in the Romanian Financial Sector," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(55), pages 668-668, August.
    3. Evans, Lewis & Meade, Richard, 2005. "The Role and Significance of Cooperatives in New Zealand Agriculture, A Comparative Institutional Analysis," Working Paper Series 3847, Victoria University of Wellington, The New Zealand Institute for the Study of Competition and Regulation.
    4. Bach Q. Ho, 2024. "Customers’ Prior Knowledge in the Servitization of Traditional Handicrafts," Businesses, MDPI, vol. 4(1), pages 1-11, February.
    5. Luisa Menapace & GianCarlo Moschini, 2012. "Quality certification by geographical indications, trademarks and firm reputation," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 39(4), pages 539-566, September.
    6. Bleich, Simon & Herrmann, Roland, 2013. "Price versus Non-price Incentives for Participation in Quality Labeling: The Case of the German Fruit Juice Industry," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 4(1), pages 1-13, July.
    7. Zhanguo Zhu & Qinyuan Shen & Zhifeng Gao, 2022. "Consumer choices in agricultural markets with multitier collective labels and private brands," Agribusiness, John Wiley & Sons, Ltd., vol. 38(4), pages 905-922, October.
    8. Berthon, Pierre & Pitt, Leyland F. & Campbell, Colin, 2009. "Does brand meaning exist in similarity or singularity?," Journal of Business Research, Elsevier, vol. 62(3), pages 356-361, March.
    9. Greenacre, Luke & Martin, James & Patrick, Sarah & Jaeger, Victoria, 2016. "Boundaries of the centrality effect during product choice," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 32-38.
    10. Silvia Traversari & Sonia Cacini & Angelica Galieni & Beatrice Nesi & Nicola Nicastro & Catello Pane, 2021. "Precision Agriculture Digital Technologies for Sustainable Fungal Disease Management of Ornamental Plants," Sustainability, MDPI, vol. 13(7), pages 1-22, March.
    11. Haddad, Nora Ourabah & Ton, Giel & Taher Sraïri, Mohamed & Bijman, Jos, 2017. "Organisational Challenges of Moroccan Dairy Cooperatives and the Institutional Environment," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 8(3), August.
    12. Chengyan Yue & Stéphan Marette & John C. Beghin, 2006. "How to Promote Quality Perception in Wine Markets: Brand Advertising or Geographical Indication?," Food and Agricultural Policy Research Institute (FAPRI) Publications (archive only) 06-wp426, Center for Agricultural and Rural Development (CARD) at Iowa State University.
    13. Corsi, Alessandro & Frontuto, Vito & Novelli, Silvia, 2022. "Relational goods and direct purchase from farmers: estimating the value of the relationship between consumers and producers," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 25(2), March.
    14. Rafia Afrin & Ni Peng & Frances Bowen, 2022. "The Wealth Effect of Corporate Water Actions: How Past Corporate Responsibility and Irresponsibility Influence Stock Market Reactions," Journal of Business Ethics, Springer, vol. 180(1), pages 105-124, September.
    15. Evans, Lewis & Meade, Richard, 2005. "The Role and Significance of Cooperatives in New Zealand Agriculture, A Comparative Institutional Analysis," Working Paper Series 18942, Victoria University of Wellington, The New Zealand Institute for the Study of Competition and Regulation.
    16. Mérel, Pierre & Ortiz-Bobea, Ariel & Paroissien, Emmanuel, 2021. "How big is the “lemons” problem? Historical evidence from French wines," European Economic Review, Elsevier, vol. 138(C).
    17. Eduardo Dias Coutinho & Paulo Roberto Costa Vieira, 2018. "Antecedents of oncological patient satisfaction: a study conducted at the Brazilian National Cancer Institute," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 15(3), pages 413-429, September.
    18. Li, Xi-Le & Saghaian, Sayed, 2014. "The Presence Of Market Power In The Coffee Market: The Case Of Colombian Milds," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 170348, Agricultural and Applied Economics Association.
    19. Erica L. Plambeck & Terry A. Taylor, 2019. "Testing by Competitors in Enforcement of Product Standards," Management Science, INFORMS, vol. 65(4), pages 1735-1751, April.
    20. Elodie Rouviere & Raphael Soubeyran, 2011. "Competition vs. quality in an industry with imperfect traceability," Economics Bulletin, AccessEcon, vol. 31(4), pages 3052-3067.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ifaamr:316243. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/ifamaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.