How to Promote Quality Perception in Wine Markets: Brand Advertising or Geographical Indication?
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- Chengyan Yue & Stephan Marette & John Beghin, 2013. "How to promote quality perception in wine markets: brand advertising or geographical indication?," Post-Print hal-01173011, HAL.
- Chengyan Yue & Stéphan Marette & John C. Beghin, 2006. "How to Promote Quality Perception in Wine Markets: Brand Advertising or Geographical Indication?," Center for Agricultural and Rural Development (CARD) Publications 06-wp426, Center for Agricultural and Rural Development (CARD) at Iowa State University.
- Yue, Chengyan & Marette, Stephan & Beghin, John C., 2006. "How to Promote Quality Perception in Wine Markets: Brand Advertising or Geographic Indication?," 2006 Annual meeting, July 23-26, Long Beach, CA 21310, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
- Chengyan Yue & Stéphan Marette & John C. Beghin, 2006. "How to Promote Quality Perception in Wine Markets: Brand Advertising or Geographical Indication?," Food and Agricultural Policy Research Institute (FAPRI) Publications (archive only) 06-wp426, Center for Agricultural and Rural Development (CARD) at Iowa State University.
References listed on IDEAS
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- Philippe Mahenc, 2018. "Influence of Informed buyers in markets susceptible to the lemons problem," Post-Print hal-02097006, HAL.
- Marette, Stephan & Zago, Angelo M., 2003. "Advertising, Collective Action, And Labeling In The European Wine Markets," Journal of Food Distribution Research, Food Distribution Research Society, vol. 34(3), pages 1-10, November.
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- Marco Costanigro & Jill J. McCluskey & Ron C. Mittelhammer, 2007. "Segmenting the Wine Market Based on Price: Hedonic Regression when Different Prices mean Different Products," Journal of Agricultural Economics, Wiley Blackwell, vol. 58(3), pages 454-466, September.
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- Stephan S. Marette & J.M. Crespi & A. Schiavina, 1999. "The role of common labelling in a context of asymmetric information [Le rôle des labels collectifs dans un contexte d'asymétrie d'information]," Post-Print hal-02687748, HAL.
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Citations
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Cited by:
- YOO, Veronica & FLORKOWSKI, Wojciech J. & CAREW, Richard, 2015. "Pricing Attributes Of Wines From Emerging Suppliers On The British Columbia Market," Review of Agricultural and Applied Economics (RAAE), Faculty of Economics and Management, Slovak Agricultural University in Nitra, vol. 18(2), pages 1-12, October.
- Fares, M’hand & Raza, Saqlain & Thomas, Alban, 2018. "Is there complementarity between labels and brands? Evidence from small French co-operatives," TSE Working Papers 18-895, Toulouse School of Economics (TSE).
- M’hand Fares & Saqlain Raza & Alban Thomas, 2018. "Is There Complementarity Between Certified Labels and Brands? Evidence from Small French Cooperatives," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 53(2), pages 367-395, September.
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More about this item
JEL classification:
- L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
- L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
- Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
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