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Vertrauen als Governanceinstrument in der Supply Chain am Beispiel der deutschen Fleischwirtschaft

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  • Bahlmann, J.
  • Schulze, B.
  • Spiller, A.

Abstract

Die Koordination arbeitsteiliger Prozesse in der Wertschopfungskette kann marktlich, vertraglich oder durch vertikale Integration vollzogen werden. Im Rahmen des Markt-Hierarchie-Paradigmas der Transaktionskostentheorie ist diese Entscheidung zwischen verschiedenen Formen der contractual governance vielfach diskutiert und empirisch analysiert worden. Der vorliegende Beitrag rückt die Steuerung der Supply Chain durch Vertrauensaufbau und damit Fragen der relational governance in den Vordergrund. In einer empirischen Studie wurden 357 Schweinemaster zu ihrem Vertrauen in die abnehmenden Schlachtunternehmen befragt. Es zeigten sich deutliche Abweichungen hinsichtlich der verschiedenen Abnehmer. Überraschend ist auch, dass sich die Determinanten des Vertrauensaufbaus, die beispielhaft für zwei marktführende Schlachtunternehmen erhoben wurden, wesentlich unterscheiden.
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Suggested Citation

  • Bahlmann, J. & Schulze, B. & Spiller, A., 2007. "Vertrauen als Governanceinstrument in der Supply Chain am Beispiel der deutschen Fleischwirtschaft," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 42, March.
    • Handle: RePEc:ags:gewipr:259316
    DOI: 10.22004/ag.econ.259316
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    References listed on IDEAS

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    1. Hansen, Mark H. & Morrow, J.L., Jr. & Batista, Juan C., 2002. "The Impact Of Trust On Cooperative Membership Retention, Performance, And Satisfaction: An Exploratory Study," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 5(1), pages 1-19.
    2. Bruno S. Frey & Reto Jegen, 2001. "Motivation Crowding Theory," Journal of Economic Surveys, Wiley Blackwell, vol. 15(5), pages 589-611, December.
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    Cited by:

    1. Deimel, Mark & Theuvsen, Ludwig, 2010. "Networking in Meat Production Systems: The Influence of Cooperative Structures on Farmers’ Participation," 2010 International European Forum, February 8-12, 2010, Innsbruck-Igls, Austria 100590, International European Forum on System Dynamics and Innovation in Food Networks.
    2. Annabell Franz & Christian Schaper & Achim Spiller & Ludwig Theuvsen, 2010. "Geschäftsbeziehungen zwischen Landwirten und Lohnunternehmen: Ergebnisse einer empirischen Analyse," Journal of Socio-Economics in Agriculture (Until 2015: Yearbook of Socioeconomics in Agriculture), Swiss Society for Agricultural Economics and Rural Sociology, vol. 3(1), pages 195-230.
    3. Voss, Anja & Theuvsen, Ludwig, 2011. "Geschäftsmodelle im deutschen Viehhandel: Konzeptionelle Grundlagen und empirische Ergebnisse," DARE Discussion Papers 1105, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).

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