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The Impact Of Trust On Cooperative Membership Retention, Performance, And Satisfaction: An Exploratory Study

Author

Listed:
  • Hansen, Mark H.
  • Morrow, J.L., Jr.
  • Batista, Juan C.

Abstract

This research explores the effect of trust in the relationships among members and between members and the management teams of two agricultural marketing cooperatives (co-ops). Specifically, this research focuses on the impact of trust on co-op members' performance, satisfaction, and their commitment to remaining a part of the co-ops. We examine trust along two dimensions: cognitive and affective. We argue that cognitive-based trust will be more salient in some contexts while affective-based trust will be more salient in other settings. Findings suggest that in both co-ops, trust among members and trust between members and co-op management are important predictors of group cohesion, which is a measure of the strength of members' desires to remain in a group (co-op) and their commitment to it. As hypothesized, there are differences in the effects of cognitive and affective trust, depending upon differences in the contexts represented by the two co-ops.

Suggested Citation

  • Hansen, Mark H. & Morrow, J.L., Jr. & Batista, Juan C., 2002. "The Impact Of Trust On Cooperative Membership Retention, Performance, And Satisfaction: An Exploratory Study," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 5(1), pages 1-19.
    • Handle: RePEc:ags:ifaamr:34587
    DOI: 10.22004/ag.econ.34587
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    References listed on IDEAS

    as
    1. Jay B. Barney & Mark H. Hansen, 1994. "Trustworthiness as a Source of Competitive Advantage," Strategic Management Journal, Wiley Blackwell, vol. 15(S1), pages 175-190, December.
    2. Wilson, Paul N., 2000. "Social Capital, Trust, And The Agribusiness Of Economics," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 25(1), pages 1-13, July.
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