On and Off-line Purchase Intention: the Role of Brand Trust as Moderator of Risk Perception
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- Hamzah, Muhammad Iskandar & Ramli, Faten Aisyah Ahmad & Shaw, Norman, 2023. "The moderating influence of brand image on consumers' adoption of QR-code e-wallets," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
- Maria Cristiana MARTINI & Giovanna GALLI & Marcello TEDESCHI, 2018. "Brand Extension Acceptability in Food and Beverage Product Categories," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 166-175, November.
- Bo-Chiuan Su & Li-Wei Wu & Ying-Chi Yen, 2021. "Antecedents and Consequences of Trust and Loyalty in Physical Banks Affecting Mobile Payments," Sustainability, MDPI, vol. 13(22), pages 1-27, November.
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More about this item
Keywords
Online buying behaviour; Perceived risk; Perceived complexity; Brand trust.;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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