IDEAS home Printed from https://ideas.repec.org/a/vrs/mosaro/v23y2017i1p53-77n4.html
   My bibliography  Save this article

Lecturers as an Element of Higher Education Marketing

Author

Listed:
  • Pluta-Olearnik Mirosława

    (Wrocław University of Economics, Wrocław, Poland)

Abstract

The aim of this article is to determine the scope and the results of research on the perception of the teaching staff from the perspective of internal and external Polish universities as well as the assessment of utilization of these resources in the light of the knowledge of marketing service organization. Test methods used in the article include: an analysis of Polish and foreign periodicals in the field of management and marketing of higher education, diagnosis the teaching staff role as a special resource of the university marketing and to formulate the conditions of effective academic staff marketing in order to build the strengthen brand of universities in the local and foreign markets.

Suggested Citation

  • Pluta-Olearnik Mirosława, 2017. "Lecturers as an Element of Higher Education Marketing," Marketing of Scientific and Research Organizations, Sciendo, vol. 23(1), pages 53-77, March.
    • Handle: RePEc:vrs:mosaro:v:23:y:2017:i:1:p:53-77:n:4
    DOI: 10.14611/minib.23.03.2017.10
    as

    Download full text from publisher

    File URL: https://doi.org/10.14611/minib.23.03.2017.10
    Download Restriction: no
    File URL: https://libkey.io/10.14611/minib.23.03.2017.10?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. John McCormack & Carol Propper & Sarah Smith, 2014. "Herding Cats? Management and University Performance," Economic Journal, Royal Economic Society, vol. 124(578), pages 534-564, August.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mario BENASSI & Matteo LANDONI & Francesco RENTOCCHINI, 2017. "University Management Practices and Academic Spin-offs," Departmental Working Papers 2017-11, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.
    2. Sandra McNally & Luis Schmidt & Anna Valero, 2024. "Do management practices matter in further education?," Economica, London School of Economics and Political Science, vol. 91(363), pages 740-769, July.
    3. Arimoto, Yutaka & 有本, 寛 & Kurata, Masamitsu, 2017. "Adoption of Management Practices in the Public Sector of Bangladesh," Discussion Paper Series 654, Institute of Economic Research, Hitotsubashi University.
    4. Nicholas Bloom & Renata Lemos & Raffaella Sadun & John Van Reenen, 2015. "Does Management Matter in schools?," Economic Journal, Royal Economic Society, vol. 0(584), pages 647-674, May.
    5. O. B. Tomilin, 2023. "Critical Review of the University Management Practices Evolution," University Management: Practice and Analysis, Federal State Autonomous Educational Institution of Higher Education «Ural Federal University named after the first President of Russia B.N.Yeltsin»; Non-Commercial Partnership “University Management: Practice and, vol. 27(3).
    6. Aidan R. Vining, 2016. "What Is Public Agency Strategic Analysis (PASA) and How Does It Differ from Public Policy Analysis and Firm Strategy Analysis?," Administrative Sciences, MDPI, vol. 6(4), pages 1-31, December.
    7. Goodall, Amanda H. & McDowell, John M. & Singell, Larry D., 2014. "Leadership and the Research Productivity of University Departments," IZA Discussion Papers 7903, Institute of Labor Economics (IZA).
    8. Ioan Ianoş & Alexandru-Ionuţ Petrişor, 2020. "An Overview of the Dynamics of Relative Research Performance in Central-Eastern Europe Using a Ranking-Based Analysis Derived from SCImago Data," Publications, MDPI, vol. 8(3), pages 1-25, July.
    9. Tommaso Agasisti & Ekaterina Shibanova, 2020. "Autonomy, Performance And Efficiency: An Empirical Analysis Of Russian Universities 2014-2018," HSE Working papers WP BRP 224/EC/2020, National Research University Higher School of Economics.
    10. Gamage, Danula K. & Sevilla, Almudena & Smith, Sarah, 2020. "Women in Economics: A UK Perspective," IZA Discussion Papers 13477, Institute of Labor Economics (IZA).
    11. Bäker, Agnes & Goodall, Amanda H., 2020. "Feline followers and “umbrella carriers”: Department Chairs’ influence on faculty job satisfaction and quit intentions," Research Policy, Elsevier, vol. 49(4).
    12. Lee, Yong Suk, 2018. "Modern management and the demand for technical skill," Labour Economics, Elsevier, vol. 55(C), pages 328-343.
    13. Khoo, Shee-Yee & Perotti, Pietro & Verousis, Thanos & Watermeyer, Richard, 2024. "Vice-chancellor narcissism and university performance," Research Policy, Elsevier, vol. 53(1).
    14. Dinarte-Diaz, Lelys & Ferreyra, Maria Marta & Urzua, Sergio & Bassi, Marina, 2023. "What makes a program good? Evidence from short-cycle higher education programs in five developing countries," World Development, Elsevier, vol. 169(C).
    15. Nijhum, Farzana & Westbrook, Cherie & Noble, Bram & Belcher, Ken & Lloyd-Smith, Patrick, 2021. "Evaluation of alternative land-use scenarios using an ecosystem services-based strategic environmental assessment approach," Land Use Policy, Elsevier, vol. 108(C).
    16. Broström, Anders, 2019. "Academic breeding grounds: Home department conditions and early career performance of academic researchers," Research Policy, Elsevier, vol. 48(7), pages 1647-1665.
    17. Jacek Pietrucha, 2018. "Country-specific determinants of world university rankings," Scientometrics, Springer;Akadémiai Kiadó, vol. 114(3), pages 1129-1139, March.
    18. Dorgan, Stephen J. & Powell-Jackson, Timothy & Briggs, Andrew, 2024. "Measuring healthcare payor management practices in England," Social Science & Medicine, Elsevier, vol. 340(C).
    19. Ifinedo, Princely, 2016. "Applying uses and gratifications theory and social influence processes to understand students' pervasive adoption of social networking sites: Perspectives from the Americas," International Journal of Information Management, Elsevier, vol. 36(2), pages 192-206.
    20. Catherine Buffington & Lucia Foster & Ron Jarmin & Scott Ohlmacher, 2016. "The Management and Organizational Practices Survey (MOPS): An Overview," Working Papers 16-28, Center for Economic Studies, U.S. Census Bureau.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:mosaro:v:23:y:2017:i:1:p:53-77:n:4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.