IDEAS home Printed from https://ideas.repec.org/a/vrs/mosaro/v20y2016i2p1-15n1.html
   My bibliography  Save this article

Relational Benefits and Quality of Relation — Towards Understanding of the Ties Between Science and Business

Author

Listed:
  • Grzegorczyk Małgorzata

    (University of Lodz, Faculty of Management, Lodz, Poland)

Abstract

The goal of this article is to answer the question in what way relational marketing and in particular, the concept of relational benefits, as well as quality of relation may influence the transfer of knowledge and technologies from universities to business. Another goal is to highlight significant, future directions of research in this area. Integration of the theory of relational marketing and technology transfer may create a new framework for fuller understanding of the ties between science and business. Research in this area may contribute to the expansion and development of the theory of relational marketing, which until now was limited to the analysis of relations within a single sector. The results of conducted research show that ties characterized by high relational engagement are common, recognized by both academic and business environment as precious and play an important role in stimulating innovations. The quality of relations and relational benefits may play an important role in building long-term ties between universities and the industry. Integration of behavioural theories with the theory of technology transfer may contribute to a better understanding of the behaviour of particular participants of the transfer on the individual level.

Suggested Citation

  • Grzegorczyk Małgorzata, 2016. "Relational Benefits and Quality of Relation — Towards Understanding of the Ties Between Science and Business," Marketing of Scientific and Research Organizations, Sciendo, vol. 20(2), pages 1-15, June.
    • Handle: RePEc:vrs:mosaro:v:20:y:2016:i:2:p:1-15:n:1
    DOI: 10.14611/minib.20.03.2016.07
    as

    Download full text from publisher

    File URL: https://doi.org/10.14611/minib.20.03.2016.07
    Download Restriction: no
    File URL: https://libkey.io/10.14611/minib.20.03.2016.07?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Salter, Ammon J. & Martin, Ben R., 2001. "The economic benefits of publicly funded basic research: a critical review," Research Policy, Elsevier, vol. 30(3), pages 509-532, March.
    2. Siegel, Donald S. & Waldman, David & Link, Albert, 2003. "Assessing the impact of organizational practices on the relative productivity of university technology transfer offices: an exploratory study," Research Policy, Elsevier, vol. 32(1), pages 27-48, January.
    3. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    4. Jaffe, Adam B, 1989. "Real Effects of Academic Research," American Economic Review, American Economic Association, vol. 79(5), pages 957-970, December.
    5. D. Schartinger & C. Rammer & J. Fröhlich, 2006. "Knowledge Interactions between Universities and Industry in Austria: Sectoral Patterns and Determinants," Springer Books, in: Innovation, Networks, and Knowledge Spillovers, chapter 7, pages 135-166, Springer.
    6. Large, David & Belinko, Keith & Kalligatsi, Katerina, 2000. "Building Successful Technology Commercialization Teams: Pilot Empirical Support for the Theory of Cascading Commitment," The Journal of Technology Transfer, Springer, vol. 25(2), pages 169-180, June.
    7. Wesley M. Cohen & Richard R. Nelson & John P. Walsh, 2003. "Links and Impacts: The Influence of Public Research on Industrial R&D," Chapters, in: Aldo Geuna & Ammon J. Salter & W. Edward Steinmueller (ed.), Science and Innovation, chapter 4, Edward Elgar Publishing.
    8. Caloghirou, Yannis & Tsakanikas, Aggelos & Vonortas, Nicholas S, 2001. "Univeristy-Industry Cooperation in the Context of the European Framework Programmes," The Journal of Technology Transfer, Springer, vol. 26(1-2), pages 153-161, January.
    9. Carayol, Nicolas, 2003. "Objectives, agreements and matching in science-industry collaborations: reassembling the pieces of the puzzle," Research Policy, Elsevier, vol. 32(6), pages 887-908, June.
    10. Mansfield, Edwin, 1995. "Academic Research Underlying Industrial Innovations:," The Review of Economics and Statistics, MIT Press, vol. 77(1), pages 55-65, February.
    11. Lee, Yong S, 2000. "The Sustainability of University-Industry Research Collaboration: An Empirical Assessment," The Journal of Technology Transfer, Springer, vol. 25(2), pages 111-133, June.
    12. Larry Van Den Berghe & Paul D. Guild, 2007. "Firm Perceptions Of Competitive Advantage Of New University Technology And Their Impact On Exclusivity Of Licensing Transactions," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 4(04), pages 479-494.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Rachel Levy & Pascale Roux & Sandrine Wolff, 2009. "An analysis of science–industry collaborative patterns in a large European University," The Journal of Technology Transfer, Springer, vol. 34(1), pages 1-23, February.
    2. Victoria Galan-Muros & Todd Davey, 2019. "The UBC ecosystem: putting together a comprehensive framework for university-business cooperation," The Journal of Technology Transfer, Springer, vol. 44(4), pages 1311-1346, August.
    3. Perkmann, Markus & Tartari, Valentina & McKelvey, Maureen & Autio, Erkko & Broström, Anders & D’Este, Pablo & Fini, Riccardo & Geuna, Aldo & Grimaldi, Rosa & Hughes, Alan & Krabel, Stefan & Kitson, Mi, 2013. "Academic engagement and commercialisation: A review of the literature on university–industry relations," Research Policy, Elsevier, vol. 42(2), pages 423-442.
    4. Banal-Estañol, Albert & Jofre-Bonet, Mireia & Lawson, Cornelia, 2015. "The double-edged sword of industry collaboration: Evidence from engineering academics in the UK," Research Policy, Elsevier, vol. 44(6), pages 1160-1175.
    5. Igors Skute & Kasia Zalewska-Kurek & Isabella Hatak & Petra Weerd-Nederhof, 2019. "Mapping the field: a bibliometric analysis of the literature on university–industry collaborations," The Journal of Technology Transfer, Springer, vol. 44(3), pages 916-947, June.
    6. Fernández-Esquinas, Manuel & Pinto, Hugo & Yruela, Manuel Pérez & Pereira, Tiago Santos, 2016. "Tracing the flows of knowledge transfer: Latent dimensions and determinants of university–industry interactions in peripheral innovation systems," Technological Forecasting and Social Change, Elsevier, vol. 113(PB), pages 266-279.
    7. Quentin Plantec & Benjamin Cabanes & Pascal Le Masson & Benoit Weil, 2021. "Market-Pull Or Research Push? Effects Of Research Orientations On University-Industry Collaborative Ph.D. Projects' Performances," Post-Print halshs-03190142, HAL.
    8. Hanna Hottenrott & Cornelia Lawson, 2014. "Research grants, sources of ideas and the effects on academic research," Economics of Innovation and New Technology, Taylor & Francis Journals, vol. 23(2), pages 109-133, March.
    9. Perkmann, Markus & King, Zella & Pavelin, Stephen, 2011. "Engaging excellence? Effects of faculty quality on university engagement with industry," Research Policy, Elsevier, vol. 40(4), pages 539-552, May.
    10. Nelson, Andrew J., 2012. "Putting university research in context: Assessing alternative measures of production and diffusion at Stanford," Research Policy, Elsevier, vol. 41(4), pages 678-691.
    11. Andrea Bonaccorsi & Luca Secondi & Enza Setteducati & Alessio Ancaiani, 2014. "Participation and commitment in third-party research funding: evidence from Italian Universities," The Journal of Technology Transfer, Springer, vol. 39(2), pages 169-198, April.
    12. A. Bellucci & L. Pennacchio, 2016. "University knowledge and firm innovation: evidence from European countries," The Journal of Technology Transfer, Springer, vol. 41(4), pages 730-752, August.
    13. Yongli Tang & Kazuyuki Motohashi & Xinyue Hu & Angeles Montoro-Sanchez, 2020. "University-industry interaction and product innovation performance of Guangdong manufacturing firms: the roles of regional proximity and research quality of universities," The Journal of Technology Transfer, Springer, vol. 45(2), pages 578-618, April.
    14. Barry Bozeman & Daniel Fay & Catherine Slade, 2013. "Research collaboration in universities and academic entrepreneurship: the-state-of-the-art," The Journal of Technology Transfer, Springer, vol. 38(1), pages 1-67, February.
    15. Alessandra Scandura & Simona Iammarino, 2022. "Academic engagement with industry: the role of research quality and experience," The Journal of Technology Transfer, Springer, vol. 47(4), pages 1000-1036, August.
    16. Beck, Mathias & Junge, Martin & Kaiser, Ulrich, 2017. "Public Funding and Corporate Innovation," IZA Discussion Papers 11196, Institute of Labor Economics (IZA).
    17. Gersbach, Hans & Sorger, Gerhard & Amon, Christian, 2018. "Hierarchical growth: Basic and applied research," Journal of Economic Dynamics and Control, Elsevier, vol. 90(C), pages 434-459.
    18. Hoppmann, Joern, 2021. "Hand in hand to Nowhereland? How the resource dependence of research institutes influences their co-evolution with industry," Research Policy, Elsevier, vol. 50(2).
    19. Foray, Dominique & Lissoni, Francesco, 2010. "University Research and Public–Private Interaction," Handbook of the Economics of Innovation, in: Bronwyn H. Hall & Nathan Rosenberg (ed.), Handbook of the Economics of Innovation, edition 1, volume 1, chapter 0, pages 275-314, Elsevier.
    20. Monjon, Stephanie & Waelbroeck, Patrick, 2003. "Assessing spillovers from universities to firms: evidence from French firm-level data," International Journal of Industrial Organization, Elsevier, vol. 21(9), pages 1255-1270, November.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:mosaro:v:20:y:2016:i:2:p:1-15:n:1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.