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Increasing the Power of Your Study by Increasing the Effect Size

Citations

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Cited by:

  1. Lim, Sarah & van Osselaer, Stijn M.J. & Goodman, Joseph K. & Fuchs, Christoph & Schreier, Martin, 2024. "The Starbucks effect: When name-based order identification increases customers' store preference and service satisfaction," Journal of Retailing, Elsevier, vol. 100(2), pages 316-329.
  2. Antonia Krefeld-Schwalb & Benjamin Scheibehenne, 2023. "Tighter nets for smaller fishes? Mapping the development of statistical practices in consumer research between 2008 and 2020," Marketing Letters, Springer, vol. 34(3), pages 351-365, September.
  3. Wang, Lili & Lyu, Jiaying, 2019. "Inspiring awe through tourism and its consequence," Annals of Tourism Research, Elsevier, vol. 77(C), pages 106-116.
  4. Roy, Rajat & Togawa, Taku & Park, Jaewoo & Ishii, Hiroaki & Naidoo, Vik, 2024. "The price is Heavy: How the haptic sensation of weight influences preference for partitioned versus combined pricing," Journal of Business Research, Elsevier, vol. 182(C).
  5. Ahmad, Fayez & Guzmán, Francisco & Kidwell, Blair, 2022. "Effective messaging strategies to increase brand love for sociopolitical activist brands," Journal of Business Research, Elsevier, vol. 151(C), pages 609-622.
  6. Wolf, Tobias & Jahn, Steffen & Hammerschmidt, Maik & Weiger, Welf H., 2021. "Competition versus cooperation: How technology-facilitated social interdependence initiates the self-improvement chain," International Journal of Research in Marketing, Elsevier, vol. 38(2), pages 472-491.
  7. Krefeld-Schwalb, Antonia & Rosner, Agnes, 2020. "A new way to guide consumer's choice: Retro-cueing alters the availability of product information in memory," Journal of Business Research, Elsevier, vol. 111(C), pages 135-147.
  8. Lasarov, Wassili & Mai, Robert & Hoffmann, Stefan, 2022. "The backfire effect of sustainable social cues. New evidence on social moral licensing," Ecological Economics, Elsevier, vol. 195(C).
  9. Xu, Lina & Roy, Abhijit, 2022. "Cashback as cash forward: The serial mediating effect of time/effort and money savings," Journal of Business Research, Elsevier, vol. 149(C), pages 30-37.
  10. Pan, Li (Sunny) & Pezzuti, Todd & Lu, Wei & Pechmann, Cornelia (Connie), 2019. "Hyperopia and frugality: Different motivational drivers and yet similar effects on consumer spending," Journal of Business Research, Elsevier, vol. 95(C), pages 347-356.
  11. Lembregts, Christophe & Cadario, Romain, 2024. "Consumer-Driven Climate Mitigation: Exploring Barriers and Solutions in Studying Higher Mitigation Potential Behaviors," OSF Preprints ywus6, Center for Open Science.
  12. Amit, Elinor & Danziger, Shai & Smith, Pamela K., 2022. "Medium is a powerful message: Pictures signal less power than words," Organizational Behavior and Human Decision Processes, Elsevier, vol. 169(C).
  13. Li, Xueni (Shirley) & Kim, Sara & Chan, Kimmy Wa & McGill, Ann L., 2023. "Detrimental effects of anthropomorphism on the perceived physical safety of artificial agents in dangerous situations," International Journal of Research in Marketing, Elsevier, vol. 40(4), pages 841-864.
  14. Aghakhani, Hamed & Main, Kelley J., 2019. "Can two negatives make a positive? Social exclusion prevents carryover effects from deceptive advertising," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 206-214.
  15. Johannes D. Hattula & Walter Herzog & Ravi Dhar, 2023. "The impact of touchscreen devices on consumers’ choice confidence and purchase likelihood," Marketing Letters, Springer, vol. 34(1), pages 35-53, March.
  16. John W. Gardner*, 2020. "Managing Production Yields and Rework through Feedback on Speed, Quality, and Quantity," Production and Operations Management, Production and Operations Management Society, vol. 29(9), pages 2182-2209, September.
  17. Simon J Blanchard & Jacob Goldenberg & Koen Pauwels & David A Schweidel, 2022. "Promoting Data Richness in Consumer Research: How to Develop and Evaluate Articles with Multiple Data Sources [The Critical Role of Methodological Pluralism for Policy-Relevant Empirical Marketing ," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 49(2), pages 359-372.
  18. Otterbring, Tobias, 2021. "Peer presence promotes popular choices: A “Spicy†field study on social influence and brand choice," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
  19. Jamel Khenfer & Steven Shepherd & Olivier Trendel, 2020. "Customer empowerment in the face of perceived Incompetence: Effect on preference for anthropomorphized brands," Grenoble Ecole de Management (Post-Print) hal-03189338, HAL.
  20. Jamel Khenfer & Steven Shepherd & Olivier Trendel, 2020. "Customer empowerment in the face of perceived Incompetence: Effect on preference for anthropomorphized brands," Post-Print hal-03189338, HAL.
  21. Anika Schumacher & Robert Mai, 2024. "Organizational Top Dog (vs. Underdog) Narratives Increase the Punishment of Corporate Moral Transgressions: When Dominance is a Liability and Prestige is an Asset," Journal of Business Ethics, Springer, vol. 194(1), pages 19-36, September.
  22. B. Claus & L. Warlop, 2022. "The Car Cushion Hypothesis: Bigger Cars Lead to More Risk Taking—Evidence from Behavioural Data," Journal of Consumer Policy, Springer, vol. 45(2), pages 331-342, June.
  23. Khenfer, Jamel & Shepherd, Steven & Trendel, Olivier, 2020. "Customer empowerment in the face of perceived Incompetence: Effect on preference for anthropomorphized brands," Journal of Business Research, Elsevier, vol. 118(C), pages 1-11.
  24. Duygu Akdevelioglu & Selcan Kara & Victor Perotti, 2024. "The impact of consumer personality and social network position on brand community engagement," Journal of Brand Management, Palgrave Macmillan, vol. 31(3), pages 235-250, May.
  25. Choi, Jungsil & Li, Yexin Jessica & Rangan, Priyamvadha & Yin, Bingqing & Singh, Surendra N., 2020. "Opposites attract: Impact of background color on effectiveness of emotional charity appeals," International Journal of Research in Marketing, Elsevier, vol. 37(3), pages 644-660.
  26. Daryanto, Ahmad & Lukas, Bryan A., 2022. "Controlling for spurious moderation in marketing: A review of statistical techniques," Journal of Business Research, Elsevier, vol. 144(C), pages 180-192.
  27. Frank, Darius-Aurel & Otterbring, Tobias, 2023. "Being seen… by human or machine? Acknowledgment effects on customer responses differ between human and robotic service workers," Technological Forecasting and Social Change, Elsevier, vol. 189(C).
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