Controlling for spurious moderation in marketing: A review of statistical techniques
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DOI: 10.1016/j.jbusres.2021.12.049
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Cited by:
- Park, Sang-June & Yi, Youjae, 2022. "Assessing moderator effects, main effects, and simple effects without collinearity problems in moderated regression models," Journal of Business Research, Elsevier, vol. 145(C), pages 905-919.
- Park, Sang-June & Yi, Youjae, 2023. "Assessing differences between simple slopes in simple slopes analysis," Journal of Business Research, Elsevier, vol. 168(C).
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Keywords
Spurious moderation; Interaction effects; Unmeasured nonlinear effects; Multiple regression analysis; Covariance-based structural equation modelling;All these keywords.
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