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Inspiring awe through tourism and its consequence

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  • Wang, Lili
  • Lyu, Jiaying

Abstract

Awe is a positive emotion of particular relevance for tourism, although thorough studies of its behavioural outcomes are rare. This research investigated the experience of awe accessed through tourism and its influence on environmentally responsible behaviour (ERB). Three studies, including an on-site survey and two experimental studies across different populations, were conducted to test our theory and proposed hypotheses. Our results show that by diminishing the emphasis on the individual self, evoking awe through tourism experiences may encourage people to conduct ERB. The robustness of the results was verified through multiple methods. Finally, theoretical contributions and managerial implications are discussed along with recommendations for future research.

Suggested Citation

  • Wang, Lili & Lyu, Jiaying, 2019. "Inspiring awe through tourism and its consequence," Annals of Tourism Research, Elsevier, vol. 77(C), pages 106-116.
    • Handle: RePEc:eee:anture:v:77:y:2019:i:c:p:106-116
    DOI: 10.1016/j.annals.2019.05.005
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    Cited by:

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    2. Neuhofer, Barbara & Egger, Roman & Yu, Joanne & Celuch, Krzysztof, 2021. "Designing experiences in the age of human transformation: An analysis of Burning Man," Annals of Tourism Research, Elsevier, vol. 91(C).
    3. Yang, Yan & Hu, Jing, 2021. "Self-diminishing effects of awe on consumer forgiveness in service encounters," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    4. Ralf C. Buckley, 2022. "Sensory and Emotional Components in Tourist Memories of Wildlife Encounters: Intense, Detailed, and Long-Lasting Recollections of Individual Incidents," Sustainability, MDPI, vol. 14(8), pages 1-12, April.
    5. Karina A. Rus & Ștefan Dezsi & Ovidiu R. Ciascai & Florin Pop, 2022. "Calibrating Evolution of Transformative Tourism: A Bibliometric Analysis," Sustainability, MDPI, vol. 14(17), pages 1-40, September.
    6. Sheldon, Pauline J., 2020. "Designing tourism experiences for inner transformation," Annals of Tourism Research, Elsevier, vol. 83(C).
    7. Xiaoli Zhou & Chengcai Tang & Xingyang Lv & Bo Xing, 2020. "Visitor Engagement, Relationship Quality, and Environmentally Responsible Behavior," IJERPH, MDPI, vol. 17(4), pages 1-17, February.

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