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Promoting Data Richness in Consumer Research: How to Develop and Evaluate Articles with Multiple Data Sources
[The Critical Role of Methodological Pluralism for Policy-Relevant Empirical Marketing Research]

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  • Simon J Blanchard
  • Jacob Goldenberg
  • Koen Pauwels
  • David A Schweidel

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Suggested Citation

  • Simon J Blanchard & Jacob Goldenberg & Koen Pauwels & David A Schweidel, 2022. "Promoting Data Richness in Consumer Research: How to Develop and Evaluate Articles with Multiple Data Sources [The Critical Role of Methodological Pluralism for Policy-Relevant Empirical Marketing ," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 49(2), pages 359-372.
    • Handle: RePEc:oup:jconrs:v:49:y:2022:i:2:p:359-372.
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    File URL: http://hdl.handle.net/10.1093/jcr/ucac018
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    References listed on IDEAS

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    1. Pauwels, Koen H., 2018. "Modeling Dynamic Relations Among Marketing and Performance Metrics," Foundations and Trends(R) in Marketing, now publishers, vol. 11(4), pages 215-301, November.
    2. Leif Nelson & Duncan Simester & K. Sudhir, 2020. "Introduction to the Special Issue on Marketing Science and Field Experiments," Marketing Science, INFORMS, vol. 39(6), pages 1033-1038, November.
    3. Keri L. Kettle & Remi Trudel & Simon J. Blanchard & Gerald Häubl, 2016. "Repayment Concentration and Consumer Motivation to Get Out of Debt," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 43(3), pages 460-477.
    4. Ajay Kalra & Xiao Liu & Wei Zhang & Gerald Häubl, 2020. "The Zero Bias in Target Retirement Fund Choice," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 47(4), pages 500-522.
    5. Michael Thomas, 2019. "Was Television Responsible for a New Generation of Smokers?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 46(4), pages 689-707.
    6. Tom Meyvis & Stijn M J Van Osselaer & Dahl DarrenEditor & Eileen FischerEditor & Gita JoharEditor & Vicki MorwitzEditor, 2018. "Increasing the Power of Your Study by Increasing the Effect Size," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(5), pages 1157-1173.
    7. Emily N Garbinsky & Joe J Gladstone & Hristina Nikolova & Jenny G Olson & Margaret C Campbell & Susan M Broniarczyk, 2020. "Love, Lies, and Money: Financial Infidelity in Romantic Relationships [“Cognitive Interdependence: Commitment and the Mental Representation of Close Relationships,”]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 47(1), pages 1-24.
    8. Taly Reich & Daniella M Kupor & Rosanna K Smith & Darren DahlEditor & JoAndrea HoeggAssociate Editor, 2018. "Made by Mistake: When Mistakes Increase Product Preference," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(5), pages 1085-1103.
    9. Kathryn Sharpe Wessling & Joel Huber & Oded Netzer, 2017. "MTurk Character Misrepresentation: Assessment and Solutions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(1), pages 211-230.
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    Cited by:

    1. Simon J. Blanchard & Remi Trudel, 2024. "Life insurance, loss aversion, and temporal orientation: a field experiment and replication with young adults," Marketing Letters, Springer, vol. 35(4), pages 575-587, December.
    2. Merdin-Uygur, Ezgi & Ozturkcan, Selcen, 2023. "Consumers and service robots: Power relationships amid COVID-19 pandemic," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).

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