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Phonetic Symbolism and Brand Name Preference

Citations

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Cited by:

  1. Tina M. Lowrey & Ann Kronrod, 2012. "Phonetic Similarity in Brand Name Innovation," Working Papers 0019, College of Business, University of Texas at San Antonio.
  2. George Doorn & Bryan Paton & Charles Spence, 2016. "Is J the new K? Initial letters and brand names," Journal of Brand Management, Palgrave Macmillan, vol. 23(6), pages 666-678, November.
  3. Carnevale, Marina & Hadi, Rhonda & Luna, David & Pogacar, Ruth, 2023. "Follow your nose when it sounds right: How brand names influence consumer responses to product scents," Journal of Business Research, Elsevier, vol. 157(C).
  4. Štěpán Jurajda & Daniel Münich, 2015. "Candidate ballot information and election outcomes: the Czech case," Post-Soviet Affairs, Taylor & Francis Journals, vol. 31(5), pages 448-469, September.
  5. Stacey M. Baxter & Jasmina Ilicic & Alicia Kulczynski & Tina M. Lowrey, 2017. "Using sublexical priming to enhance brand name phonetic symbolism effects in young children," Marketing Letters, Springer, vol. 28(4), pages 565-577, December.
  6. Anker, Thomas Boysen, 2017. "Corporate democratic nation-building: Reflections on the constructive role of businesses in fostering global democracy," European Management Journal, Elsevier, vol. 35(1), pages 1-7.
  7. Jamel Khenfer & Caroline Cuny, 2021. "How to project action through the sound of brand names?," Post-Print hal-03189336, HAL.
  8. Yan, Dengfeng & Duclos, Rod, 2013. "Making sense of numbers: Effects of alphanumeric brands on consumer inference," International Journal of Research in Marketing, Elsevier, vol. 30(2), pages 179-184.
  9. Jamel Khenfer & Caroline Cuny, 2020. "Brand preference in the face of control loss and service failure: The role of the sound of brands," Post-Print hal-03513414, HAL.
  10. Richard Klink & Gerard Athaide, 2012. "Creating brand personality with brand names," Marketing Letters, Springer, vol. 23(1), pages 109-117, March.
  11. Olga M. Khessina & Samira Reis, 2016. "The Limits of Reflected Glory: The Beneficial and Harmful Effects of Product Name Similarity in the U.S. Network TV Program Industry, 1944–2003," Organization Science, INFORMS, vol. 27(2), pages 411-427, April.
  12. Baxter, Stacey M. & Kulczynski, Alicia & Ilicic, Jasmina, 2014. "Revisiting the automaticity of phonetic symbolism effects," International Journal of Research in Marketing, Elsevier, vol. 31(4), pages 448-451.
  13. Carnevale, Marina & Luna, David & Lerman, Dawn, 2017. "Brand linguistics: A theory-driven framework for the study of language in branding," International Journal of Research in Marketing, Elsevier, vol. 34(2), pages 572-591.
  14. Eda Sayin & Aradhna Krishna & Caroline Ardelet & Gwenaëlle Briand Decré & Alain Goudey, 2015. "“Sound and safe”: The effect of ambient sound on the perceived safety of public spaces," Post-Print hal-01735784, HAL.
  15. Ketron, Seth & Spears, Nancy, 2021. "Sound-symbolic signaling of online retailer sizes: The moderating effect of shopping goals," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
  16. Mansur Khamitov & Marina Puzakova, 2022. "Possessive brand names in brand preferences and choice: the role of inferred control," Journal of the Academy of Marketing Science, Springer, vol. 50(5), pages 1032-1051, September.
  17. Lynch, John G. & Bradlow, Eric T. & Huber, Joel C. & Lehmann, Donald R., 2015. "Reflections on the replication corner: In praise of conceptual replications," International Journal of Research in Marketing, Elsevier, vol. 32(4), pages 333-342.
  18. Jun, Yesel & Lee, Hyunju, 2022. "A sound brand identity design: The interplay between sound symbolism and typography on brand attitude and memory," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  19. Djavlonbek Kadirov & Ahmet Bardakcı & Murat Kantar, 2018. "The impact of linguistic proximity and diglossia on brand name and slogan extension tendencies in the Turkish, Russian and Arabic contexts," Journal of Brand Management, Palgrave Macmillan, vol. 25(2), pages 147-159, March.
  20. Khenfer, Jamel & Cuny, Caroline, 2020. "Brand preference in the face of control loss and service failure: The role of the sound of brands," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
  21. Sayin, Eda & Krishna, Aradhna & Ardelet, Caroline & Briand Decré, Gwenaëlle & Goudey, Alain, 2015. "“Sound and safe”: The effect of ambient sound on the perceived safety of public spaces," International Journal of Research in Marketing, Elsevier, vol. 32(4), pages 343-353.
  22. Daniel Kaimann & Clarissa Laura Maria Spiess Bru, 2023. "Sounds too Feminine? Brand Gender and The Impact on Professional Critics," Working Papers Dissertations 107, Paderborn University, Faculty of Business Administration and Economics.
  23. Richard R. Klink & Lan Wu, 2017. "Creating ethical brands: the role of brand name on consumer perceived ethicality," Marketing Letters, Springer, vol. 28(3), pages 411-422, September.
  24. Richard Klink, 2009. "Gender differences in new brand name response," Marketing Letters, Springer, vol. 20(3), pages 313-326, September.
  25. Puligadda, Sanjay & VanBergen, Noah, 2023. "The influence of sound logo instruments on brand personality perceptions: An investigation of brand ruggedness and sophistication," Journal of Business Research, Elsevier, vol. 156(C).
  26. Shrum, L.J. & Lowrey, T.M. & Luna, David & Lerman, D.B. & Liu, Min, 2012. "Sound symbolism effects across languages: Implications for global brand names," International Journal of Research in Marketing, Elsevier, vol. 29(3), pages 275-279.
  27. Jamel Khenfer & Caroline Cuny, 2021. "Comment communiquer l'action par la sonorité des noms de marques ?," Grenoble Ecole de Management (Post-Print) hal-03189334, HAL.
  28. Alina Duduciuc, 2015. "Advertising Brands By Means Of Sounds Symbolism: The Influence Of Vowels On Perceived Brand Characteristics," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
  29. Ketron, Seth & Spears, Nancy, 2019. "Sounds like a heuristic! Investigating the effect of sound-symbolic correspondences between store names and sizes on consumer willingness-to-pay," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 285-292.
  30. Baxter, Stacey & Lowrey, Tina, 2014. "Examining children's preference for phonetically manipulated brand names across two English accent groups," International Journal of Research in Marketing, Elsevier, vol. 31(1), pages 122-124.
  31. Motoki, Kosuke & Park, Jaewoo & Pathak, Abhishek & Spence, Charles, 2022. "The connotative meanings of sound symbolism in brand names: A conceptual framework," Journal of Business Research, Elsevier, vol. 150(C), pages 365-373.
  32. Ruth Pogacar & Emily Plant & Laura Rosulek & Michal Kouril, 2015. "Sounds good: Phonetic sound patterns in top brand names," Marketing Letters, Springer, vol. 26(4), pages 549-563, December.
  33. Leonhardt, James M. & Pechmann, Cornelia, 2021. "Is this product easy to control? Liabilities of using difficult-to-pronounce product names," Organizational Behavior and Human Decision Processes, Elsevier, vol. 165(C), pages 90-102.
  34. Alicia Kulczynski & Stacey Brennan & Jasmina Ilicic, 2021. "A spokesperson with any name won’t be as charming: the phonetic effect of spokesperson name and gender on personality evaluations," Journal of Brand Management, Palgrave Macmillan, vol. 28(2), pages 221-239, March.
  35. McShane, Lindsay & Pancer, Ethan & Poole, Maxwell & Deng, Qi, 2021. "Emoji, Playfulness, and Brand Engagement on Twitter," Journal of Interactive Marketing, Elsevier, vol. 53(C), pages 96-110.
  36. Jamel Khenfer & Caroline Cuny, 2021. "How to project action through the sound of brand names?," Grenoble Ecole de Management (Post-Print) hal-03189336, HAL.
  37. Robert W. Palmatier & Andrew T. Crecelius, 2019. "The “first principles” of marketing strategy," AMS Review, Springer;Academy of Marketing Science, vol. 9(1), pages 5-26, June.
  38. Motoki, Kosuke & Pathak, Abhishek, 2022. "Articulatory global branding: Generalizability, modulators, and mechanisms of the in-out effect in non-WEIRD consumers," Journal of Business Research, Elsevier, vol. 149(C), pages 231-239.
  39. Stacey Baxter & Jasmina Ilicic & Alicia Kulczynski, 2015. "What’s in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility," Marketing Letters, Springer, vol. 26(4), pages 525-534, December.
  40. Jamel Khenfer & Caroline Cuny, 2021. "Comment communiquer l'action par la sonorité des noms de marques ?," Post-Print hal-03189334, HAL.
  41. Xiaobing Xu & Rong Chen & Maggie Wenjing Liu, 2017. "The effects of uppercase and lowercase wordmarks on brand perceptions," Marketing Letters, Springer, vol. 28(3), pages 449-460, September.
  42. Davis, Derick F. & Bagchi, Rajesh & Block, Lauren G., 2016. "Alliteration Alters: Phonetic Overlap in Promotional Messages Influences Evaluations and Choice," Journal of Retailing, Elsevier, vol. 92(1), pages 1-12.
  43. Abhishek Pathak & Carlos Velasco & Charles Spence, 2020. "The sound of branding: An analysis of the initial phonemes of popular brand names," Journal of Brand Management, Palgrave Macmillan, vol. 27(3), pages 339-354, May.
  44. Alina Duduciuc & Loredana Ivan, 2014. "Brand Naming: Sound Symbolism, Brand Preference And Brand Performance," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 20.
  45. Kronrod, Ann & Lowrey, Tina M., 2016. "Tastlé-Nestlé, Toogle-Google: The effects of similarity to familiar brand names in brand name innovation," Journal of Business Research, Elsevier, vol. 69(3), pages 1182-1189.
  46. Kuehnl, Christina & Mantau, Alexandra, 2013. "Same sound, same preference? Investigating sound symbolism effects in international brand names," International Journal of Research in Marketing, Elsevier, vol. 30(4), pages 417-420.
  47. Ruth Pogacar & Michal Kouril & Thomas P. Carpenter & James J. Kellaris, 2018. "Implicit and explicit preferences for brand name sounds," Marketing Letters, Springer, vol. 29(2), pages 241-259, June.
  48. Richard Klink & Lan Wu, 2014. "The role of position, type, and combination of sound symbolism imbeds in brand names," Marketing Letters, Springer, vol. 25(1), pages 13-24, March.
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