Possessive brand names in brand preferences and choice: the role of inferred control
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DOI: 10.1007/s11747-022-00843-0
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- Hingston, Sean T. & Whelan, Jodie, 2024. "What’s mine is mine, what’s yours is yours: Contamination concerns enhance psychological ownership," Journal of Business Research, Elsevier, vol. 178(C).
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Keywords
Possessive brand name; Control inferences; Branding; Ownership; Possessive form; Brand control; Naming; Brand preferences;All these keywords.
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