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Brand preference in the face of control loss and service failure: The role of the sound of brands

Author

Listed:
  • Jamel Khenfer

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

  • Caroline Cuny

Abstract

No abstract is available for this item.

Suggested Citation

  • Jamel Khenfer & Caroline Cuny, 2020. "Brand preference in the face of control loss and service failure: The role of the sound of brands," Post-Print hal-03513414, HAL.
    • Handle: RePEc:hal:journl:hal-03513414
    DOI: 10.1016/j.jretconser.2020.102132
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    Cited by:

    1. Boadi, Evans Asante & He, Zheng & Antwi, Collins Opoku & Md Altab, Hossin & Bosompem, Josephine & Hinson, Robert Ebo & Atuobuah Boadi, Victoria, 2022. "Value co-creation and employee service behaviours: The moderating role of trust in employee - hotel relationship," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    2. Jafarzadeh, Hamed & Tafti, Mahdi & Intezari, Ali & Sohrabi, Babak, 2021. "All's well that ends well: Effective recovery from failures during the delivery phase of e-retailing process," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    3. Wang, Yaming & Wang, Xingyuan & Chen, Haipeng (Allan) & Ouyang, Qiang, 2024. "Effect of status threat on preference for cross-domain self-improvement products: The moderation of trade-off beliefs," Journal of Business Research, Elsevier, vol. 172(C).
    4. Li, Mengyi & Ma, Qin-hai, 2022. "“Do not impose on others what you desire.†Research on the influence of service Personnel's interactive orientation on customer comfort," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    5. Jun, Yesel & Lee, Hyunju, 2022. "A sound brand identity design: The interplay between sound symbolism and typography on brand attitude and memory," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).

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