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When Brands Seem Human, Do Humans Act Like Brands? Automatic Behavioral Priming Effects of Brand Anthropomorphism

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Cited by:

  1. Barney, Christian & Hancock, Tyler & Esmark Jones, Carol L. & Kazandjian, Brett & Collier, Joel E., 2022. "Ideally human-ish: How anthropomorphized do you have to be in shopper-facing retail technology?," Journal of Retailing, Elsevier, vol. 98(4), pages 685-705.
  2. Kwak, Hyokjin & Puzakova, Marina & Rocereto, Joseph F., 2017. "When brand anthropomorphism alters perceptions of justice: The moderating role of self-construal," International Journal of Research in Marketing, Elsevier, vol. 34(4), pages 851-871.
  3. Ahn, Jungyong & Kim, Jungwon & Sung, Yongjun, 2022. "The effect of gender stereotypes on artificial intelligence recommendations," Journal of Business Research, Elsevier, vol. 141(C), pages 50-59.
  4. Liu, Xinyan & Wang, Lu & Liu, Xiaowen & Zhai, Xiuxiu, 2024. "The impact of privacy violations on subsequent consumer preferences for anthropomorphized products," Journal of Business Research, Elsevier, vol. 174(C).
  5. Ahmad Daryanto & Nicholas Alexander & Gilang Kartika, 2022. "The anthropomorphic brand logo and its effect on perceived functional performance," Journal of Brand Management, Palgrave Macmillan, vol. 29(3), pages 287-300, May.
  6. Sara Kim & Rocky Peng Chen & Ke Zhang, 2016. "Anthropomorphized Helpers Undermine Autonomy and Enjoyment in Computer Games," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 43(2), pages 282-302.
  7. Yuping Liu-Thompkins & Shintaro Okazaki & Hairong Li, 2022. "Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience," Journal of the Academy of Marketing Science, Springer, vol. 50(6), pages 1198-1218, November.
  8. Lili Wang & Maferima Touré-Tillery & Ann L. McGill, 2023. "The effect of disease anthropomorphism on compliance with health recommendations," Journal of the Academy of Marketing Science, Springer, vol. 51(2), pages 266-285, March.
  9. Federico Mangiò & Giuseppe Pedeliento & Daniela Andreini & Lia Zarantonello, 2024. "How persuasive is woke brand communication on social media? Evidence from a consumer engagement analysis on Facebook," Journal of Brand Management, Palgrave Macmillan, vol. 31(4), pages 345-381, July.
  10. Rai, Tage S. & Diermeier, Daniel, 2015. "Corporations are Cyborgs: Organizations elicit anger but not sympathy when they can think but cannot feel," Organizational Behavior and Human Decision Processes, Elsevier, vol. 126(C), pages 18-26.
  11. Velasco, Franklin & Yang, Zhiyong & Janakiraman, Narayanan, 2021. "A meta-analytic investigation of consumer response to anthropomorphic appeals: The roles of product type and uncertainty avoidance," Journal of Business Research, Elsevier, vol. 131(C), pages 735-746.
  12. Ahreum Maeng & Pankaj Aggarwal & Vicki MorwitzEditor & Zeynep Gürhan-CanlıAssociate Editor, 2018. "Facing Dominance: Anthropomorphism and the Effect of Product Face Ratio on Consumer Preference," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(5), pages 1104-1122.
  13. Thomas P. Novak & Donna L. Hoffman, 2019. "Relationship journeys in the internet of things: a new framework for understanding interactions between consumers and smart objects," Journal of the Academy of Marketing Science, Springer, vol. 47(2), pages 216-237, March.
  14. TaeWoo Kim & Hyejin Lee & Michelle Yoosun Kim & SunAh Kim & Adam Duhachek, 2023. "AI increases unethical consumer behavior due to reduced anticipatory guilt," Journal of the Academy of Marketing Science, Springer, vol. 51(4), pages 785-801, July.
  15. María Núñez-Fernández & Héctor Hugo Pérez-Villarreal & Yesica Mayett-Moreno, 2021. "Comparing Models with Positive Anticipated Emotions, Food Values, Attitudes and Subjective Norms as Influential Factors in Fast-Food Purchase Intention during the COVID-19 Pandemic in Two Channels: Re," Sustainability, MDPI, vol. 13(22), pages 1-16, November.
  16. Vanitha Swaminathan, 2016. "Branding in the digital era: new directions for research on customer-based brand equity," AMS Review, Springer;Academy of Marketing Science, vol. 6(1), pages 33-38, June.
  17. Sheehan, Ben & Jin, Hyun Seung & Gottlieb, Udo, 2020. "Customer service chatbots: Anthropomorphism and adoption," Journal of Business Research, Elsevier, vol. 115(C), pages 14-24.
  18. Sunyee Yoon & Hyeongmin Christian Kim & Vicki MorwitzEditor & Simona BottiAssociate Editor, 2018. "Feeling Economically Stuck: The Effect of Perceived Economic Mobility and Socioeconomic Status on Variety Seeking," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(5), pages 1141-1156.
  19. Boonchai Hongcharu, 2019. "Effects of Message Variation and Communication Tools Choices on Consumer Response," Global Business Review, International Management Institute, vol. 20(1), pages 42-56, February.
  20. Lee, Seonjeong (Ally) & Oh, Haemoon, 2021. "Anthropomorphism and its implications for advertising hotel brands," Journal of Business Research, Elsevier, vol. 129(C), pages 455-464.
  21. Letheren, Kate & Martin, Brett A.S. & Jin, Hyun Seung, 2017. "Effects of personification and anthropomorphic tendency on destination attitude and travel intentions," Tourism Management, Elsevier, vol. 62(C), pages 65-75.
  22. Martin Reimann & Sandra Nuñez & Raquel Castaño, 2017. "Brand-Aid," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(3), pages 673-691.
  23. Han, Jie & Wang, Desheng & Yang, Zhihao, 2023. "Acting like an interpersonal relationship: Cobrand anthropomorphism increases product evaluation and purchase intention," Journal of Business Research, Elsevier, vol. 167(C).
  24. Gensler, Sonja & Völckner, Franziska & Liu-Thompkins, Yuping & Wiertz, Caroline, 2013. "Managing Brands in the Social Media Environment," Journal of Interactive Marketing, Elsevier, vol. 27(4), pages 242-256.
  25. Moritz Jörling & Robert Böhm & Stefanie Paluch, 2020. "Mechanisms and Consequences of Anthropomorphizing Autonomous Products," Schmalenbach Business Review, Springer;Schmalenbach-Gesellschaft, vol. 72(4), pages 485-510, October.
  26. Newton, Fiona J. & Newton, Joshua D. & Wong, Jimmy, 2017. "This is your stomach speaking: Anthropomorphized health messages reduce portion size preferences among the powerless," Journal of Business Research, Elsevier, vol. 75(C), pages 229-239.
  27. Han, Nah Ray & Baek, Tae Hyun & Yoon, Sukki & Kim, Yeonshin, 2019. "Is that coffee mug smiling at me? How anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 352-361.
  28. Chen Wang & Yanliu Huang & Vicki MorwitzEditor & Stijn van OsselaerAssociate Editor, 2018. "“I Want to Know the Answer! Give Me Fish ’n’ Chips!”: The Impact of Curiosity on Indulgent Choice," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(5), pages 1052-1067.
  29. Fetscherin, Marc & Heinrich, Daniel, 2015. "Consumer brand relationships research: A bibliometric citation meta-analysis," Journal of Business Research, Elsevier, vol. 68(2), pages 380-390.
  30. Apaolaza, Vanessa & Hartmann, Patrick & Paredes, Mario R. & Trujillo, Alejandra & D'Souza, Clare, 2022. "What motivates consumers to buy fashion pet clothing? The role of attachment, pet anthropomorphism, and self-expansion," Journal of Business Research, Elsevier, vol. 141(C), pages 367-379.
  31. Sharma, Monika & Rahman, Zillur, 2022. "Anthropomorphic brand management: An integrated review and research agenda," Journal of Business Research, Elsevier, vol. 149(C), pages 463-475.
  32. Patrizi, Michela & Šerić, Maja & Vernuccio, Maria, 2024. "Hey Google, I trust you! The consequences of brand anthropomorphism in voice-based artificial intelligence contexts," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  33. Tripat Gill & Eileen Fischer & Amna Kirmani & Pankaj Aggarwal, 2020. "Blame It on the Self-Driving Car: How Autonomous Vehicles Can Alter Consumer Morality [When Brands Seem Human, Do Humans Act like Brands? Automatic Behavioral Priming Effects of Brand Anthropomorph," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 47(2), pages 272-291.
  34. Xie, Yi & Chen, Ke & Guo, Xiaoling, 2020. "Online anthropomorphism and consumers’ privacy concern: Moderating roles of need for interaction and social exclusion," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
  35. Niculescu Miruna & Pelau Corina & Pop Stefana, 2022. "Social appreciation of the interaction with an anthropomorphic robot," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 16(1), pages 1475-1482, August.
  36. Gretry, Anaïs & Horváth, Csilla & Belei, Nina & van Riel, Allard C.R., 2017. "“Don't pretend to be my friend!” When an informal brand communication style backfires on social media," Journal of Business Research, Elsevier, vol. 74(C), pages 77-89.
  37. van Esch, Patrick & Cui, Yuanyuan (Gina) & Sledge, April & Das, Gopal & Pala, Erol, 2023. "Preference for partner or servant brand roles depends on consumers’ power distance belief," Journal of Business Research, Elsevier, vol. 162(C).
  38. Zeynep Gürhan-Canli & Ceren Hayran & Gülen Sarial-Abi, 2016. "Customer-based brand equity in a technologically fast-paced, connected, and constrained environment," AMS Review, Springer;Academy of Marketing Science, vol. 6(1), pages 23-32, June.
  39. V. U. Vinitha & Deepak S. Kumar & Keyoor Purani, 2021. "Biomorphic visual identity of a brand and its effects: a holistic perspective," Journal of Brand Management, Palgrave Macmillan, vol. 28(3), pages 272-290, May.
  40. Quang-An Ha & Phuong Nhi Nguyen Pham & Long Hoang Le, 2022. "What facilitate people to do charity? The impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(4), pages 835-859, December.
  41. Jamel Khenfer & Steven Shepherd & Olivier Trendel, 2020. "Customer empowerment in the face of perceived Incompetence: Effect on preference for anthropomorphized brands," Grenoble Ecole de Management (Post-Print) hal-03189338, HAL.
  42. Lunardo, Renaud & Alemany Oliver, Mathieu & Shepherd, Steven, 2023. "How believing in brand conspiracies shapes relationships with brands," Journal of Business Research, Elsevier, vol. 159(C).
  43. Veda Varsha Reddy B & Sathish A.S, 2023. "Creating Connections Through Characters: A Study of Brand Mascots and Their Influence on Consumer Purchase Intentions," Advances in Decision Sciences, Asia University, Taiwan, vol. 27(4), pages 72-89, December.
  44. Ketron, Seth & Naletelich, Kelly, 2019. "Victim or beggar? Anthropomorphic messengers and the savior effect in consumer sustainability behavior," Journal of Business Research, Elsevier, vol. 96(C), pages 73-84.
  45. Jamel Khenfer & Steven Shepherd & Olivier Trendel, 2020. "Customer empowerment in the face of perceived Incompetence: Effect on preference for anthropomorphized brands," Post-Print hal-03189338, HAL.
  46. Maria Vernuccio & Michela Patrizi & Maja Šerić & Alberto Pastore, 2023. "The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context," Journal of Brand Management, Palgrave Macmillan, vol. 30(4), pages 302-317, July.
  47. Jacobson, Jenna & Hodson, Jaigris & Mittelman, Robert, 2022. "Pup-ularity contest: The advertising practices of popular animal influencers on Instagram," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
  48. Benjamin Boeuf, 2020. "Boys do not cry: the negative effects of brand masculinity on brand emotions," Marketing Letters, Springer, vol. 31(2), pages 247-264, September.
  49. Chun-Tuan Chang & Xing-Yu (Marcos) Chu, 2020. "The give and take of cause-related marketing: purchasing cause-related products licenses consumer indulgence," Journal of the Academy of Marketing Science, Springer, vol. 48(2), pages 203-221, March.
  50. Sashittal, Hemant C. & Hodis, Monica & Sriramachandramurthy, Rajendran, 2015. "Entifying your brand among Twitter-using millennials," Business Horizons, Elsevier, vol. 58(3), pages 325-333.
  51. Leimert, Hannah & Scharfenberger, Philipp & Tomczak, Torsten, 2021. "A Contemporary Approach to Holistic Brand Communication," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 38(2), pages 10-18.
  52. Kevin Lane Keller, 2016. "Reflections on customer-based brand equity: perspectives, progress, and priorities," AMS Review, Springer;Academy of Marketing Science, vol. 6(1), pages 1-16, June.
  53. Karpinska-Krakowiak, Malgorzata & Eisend, Martin, 2021. "The Effects of Animistic Thinking, Animistic Cues, and Superstitions on Brand Responses on Social Media," Journal of Interactive Marketing, Elsevier, vol. 55(C), pages 104-117.
  54. Hsieh, Meng-Hua & Li, Xingbo (Bo) & Jain, Shailendra Pratap & Swaminathan, Vanitha, 2021. "Self-construal drives preference for partner and servant brands," Journal of Business Research, Elsevier, vol. 129(C), pages 183-192.
  55. Wu, Jintao & Wu, Tong & Schlegelmilch, Bodo B., 2020. "Seize the Day: How Online Retailers Should Respond to Positive Reviews," Journal of Interactive Marketing, Elsevier, vol. 52(C), pages 52-60.
  56. Qin, Huanyu & Xie, Zhipeng & Ding, Chen & Wang, Jingyuan & Xu, Yi, 2024. "Healing or hesitation? The impact of anthropomorphism on consumers' repair intentions for products," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  57. Marion Garaus & Christian Garaus & Elisabeth Wolfsteiner & Charlotte Jermendy, 2022. "Anthropomorphism as a Differentiation Strategy for Standardized Reusable Glass Containers," Sustainability, MDPI, vol. 14(15), pages 1-17, August.
  58. Jana Holthöwer & Jenny Doorn, 2023. "Robots do not judge: service robots can alleviate embarrassment in service encounters," Journal of the Academy of Marketing Science, Springer, vol. 51(4), pages 767-784, July.
  59. Chu, Kyounghee & Lee, Do-Hee & Kim, Ji Yoon, 2019. "The effect of verbal brand personification on consumer evaluation in advertising: Internal and external personification," Journal of Business Research, Elsevier, vol. 99(C), pages 472-480.
  60. Liu, Fu & Wei, Haiying & Zhu, Zhenzhong & Chen, Haipeng (Allan), 2022. "Warmth or competence: Brand anthropomorphism, social exclusion, and advertisement effectiveness," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
  61. Chen, Tong & Razzaq, Amar & Qing, Ping & Cao, Binbin, 2021. "Do you bear to reject them? The effect of anthropomorphism on empathy and consumer preference for unattractive produce," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
  62. Justina Sidlauskiene & Yannick Joye & Vilte Auruskeviciene, 2023. "AI-based chatbots in conversational commerce and their effects on product and price perceptions," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-21, December.
  63. Reo Song & Sangkil Moon & Haipeng (Allan) Chen & Mark B. Houston, 2018. "When marketing strategy meets culture: the role of culture in product evaluations," Journal of the Academy of Marketing Science, Springer, vol. 46(3), pages 384-402, May.
  64. Khenfer, Jamel & Shepherd, Steven & Trendel, Olivier, 2020. "Customer empowerment in the face of perceived Incompetence: Effect on preference for anthropomorphized brands," Journal of Business Research, Elsevier, vol. 118(C), pages 1-11.
  65. Stock, Carolin & Gierl, Heribert, 2015. "Does information about the underdog biography of company founders affect brand evaluations?," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 69(1), pages 2-24.
  66. Klaus Heine & Glyn Atwal & Sandrine Crener-Ricard & Michel Phan, 2018. "Personality-driven luxury brand management," Journal of Brand Management, Palgrave Macmillan, vol. 25(5), pages 474-487, September.
  67. Alabed, Amani & Javornik, Ana & Gregory-Smith, Diana, 2022. "AI anthropomorphism and its effect on users' self-congruence and self–AI integration: A theoretical framework and research agenda," Technological Forecasting and Social Change, Elsevier, vol. 182(C).
  68. Katina Kulow & Thomas Kramer & Kara Bentley, 2021. "Lady Luck: Anthropomorphized Luck Creates Perceptions of Risk-Sharing and Drives Pursuit of Risky Alternatives," Journal of the Association for Consumer Research, University of Chicago Press, vol. 6(3), pages 383-393.
  69. Golossenko, Artyom & Pillai, Kishore Gopalakrishna & Aroean, Lukman, 2020. "Seeing brands as humans: Development and validation of a brand anthropomorphism scale," International Journal of Research in Marketing, Elsevier, vol. 37(4), pages 737-755.
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  71. Sandra Awanis & Bodo B Schlegelmilch & Charles Chi Cui, 2017. "Asia’s materialists: Reconciling collectivism and materialism," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 48(8), pages 964-991, October.
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