IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v174y2024ics0148296324000092.html
   My bibliography  Save this article

The impact of privacy violations on subsequent consumer preferences for anthropomorphized products

Author

Listed:
  • Liu, Xinyan
  • Wang, Lu
  • Liu, Xiaowen
  • Zhai, Xiuxiu

Abstract

In the mobile Internet era, the widespread use of portable devices seamlessly connects consumer decision-making scenarios, potentially leading to the spillover of the impact of privacy violations into subsequent consumption decisions. Results from five experiments demonstrate that those consumers who experience a privacy violation (vs. a non-privacy violation) exhibit a lower purchase intention and preference for anthropomorphized (vs. non-anthropomorphized) products due to the symbolic meaning of “social others” embedded within the product and messages. Perceptual boundary invasion and social avoidance tendency are sequential mediators in this process. Yet, the negative effect diminishes when a product is anthropomorphized as a family member (vs. anthropomorphized with a general social role). The findings provide valuable managerial insight into comprehending and mitigating the spillover effects of privacy violations in anthropomorphized product design and online encounters.

Suggested Citation

  • Liu, Xinyan & Wang, Lu & Liu, Xiaowen & Zhai, Xiuxiu, 2024. "The impact of privacy violations on subsequent consumer preferences for anthropomorphized products," Journal of Business Research, Elsevier, vol. 174(C).
    • Handle: RePEc:eee:jbrese:v:174:y:2024:i:c:s0148296324000092
    DOI: 10.1016/j.jbusres.2024.114505
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296324000092
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2024.114505?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. John F Helliwell & Shun Wang, 2015. "How Was the Weekend? How the Social Context Underlies Weekend Effects in Happiness and Other Emotions for US Workers," PLOS ONE, Public Library of Science, vol. 10(12), pages 1-16, December.
    2. Martin, Kirsten, 2018. "The penalty for privacy violations: How privacy violations impact trust online," Journal of Business Research, Elsevier, vol. 82(C), pages 103-116.
    3. Martin, Kirsten, 2020. "Breaking the Privacy Paradox: The Value of Privacy and Associated Duty of Firms," Business Ethics Quarterly, Cambridge University Press, vol. 30(1), pages 65-96, January.
    4. Ying Ding & Sunxu Xu, 2023. "Detrimental impact of contagious disease cues on consumer preference for anthropomorphic products," Marketing Letters, Springer, vol. 34(1), pages 139-153, March.
    5. Weiyin Hong & Frank K. Y. Chan & James Y. L. Thong, 2021. "Correction to: Drivers and Inhibitors of Internet Privacy Concern: A Multidimensional Development Theory Perspective," Journal of Business Ethics, Springer, vol. 171(4), pages 835-835, July.
    6. Lili Wang & Maferima Touré-Tillery & Ann L. McGill, 2023. "The effect of disease anthropomorphism on compliance with health recommendations," Journal of the Academy of Marketing Science, Springer, vol. 51(2), pages 266-285, March.
    7. Sara Kim & Rocky Peng Chen & Ke Zhang, 2016. "Anthropomorphized Helpers Undermine Autonomy and Enjoyment in Computer Games," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 43(2), pages 282-302.
    8. Weiyin Hong & Frank K. Y. Chan & James Y. L. Thong, 2021. "Drivers and Inhibitors of Internet Privacy Concern: A Multidimensional Development Theory Perspective," Journal of Business Ethics, Springer, vol. 168(3), pages 539-564, January.
    9. Kim, Junhee & Swaminathan, Srinivasan, 2021. "Time to say goodbye: The impact of anthropomorphism on selling prices of used products," Journal of Business Research, Elsevier, vol. 126(C), pages 78-87.
    10. Lei Su & Yuwei Jiang & Zhansheng Chen & C. Nathan DeWall, 2017. "Social Exclusion and Consumer Switching Behavior: A Control Restoration Mechanism," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(1), pages 99-117.
    11. Sonia Livingstone, 2008. "Taking risky opportunities in youthful content creation: teenagers' use of social networking sites for intimacy, privacy and self-expression," LSE Research Online Documents on Economics 27072, London School of Economics and Political Science, LSE Library.
    12. Pankaj Aggarwal & Ann L. Mcgill, 2012. "When Brands Seem Human, Do Humans Act Like Brands? Automatic Behavioral Priming Effects of Brand Anthropomorphism," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(2), pages 307-323.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Han, Jie & Wang, Desheng & Yang, Zhihao, 2023. "Acting like an interpersonal relationship: Cobrand anthropomorphism increases product evaluation and purchase intention," Journal of Business Research, Elsevier, vol. 167(C).
    2. Huang, Jingya & Wang, Liangyan & Chan, Eugene, 2024. "When does anthropomorphism hurt? How tool anthropomorphism negatively affects consumers' rewards for tool users," Journal of Business Research, Elsevier, vol. 170(C).
    3. Justina Sidlauskiene & Yannick Joye & Vilte Auruskeviciene, 2023. "AI-based chatbots in conversational commerce and their effects on product and price perceptions," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-21, December.
    4. Ying, Shiyi & Huang, Youlin & Qian, Lixian & Song, Jinzhu, 2023. "Privacy paradox for location tracking in mobile social networking apps: The perspectives of behavioral reasoning and regulatory focus," Technological Forecasting and Social Change, Elsevier, vol. 190(C).
    5. Gong, Xiushuang & Zhang, Honghong, 2023. "You are being watched! Using anthropomorphism to curb customer misbehavior in access-based consumption," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
    6. Urbonavicius, Sigitas, 2023. "Relative power of online buyers in regard to a store: How it encourages them to disclose their personal data?," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    7. Yao, Qi & Hu, Chao & Zhou, Wenkai, 2024. "The impact of customer privacy concerns on service robot adoption intentions: A credence/experience service typology perspective," Technological Forecasting and Social Change, Elsevier, vol. 198(C).
    8. Grosso, Monica & Castaldo, Sandro & Li, Hua (Ariel) & Larivière, Bart, 2020. "What Information Do Shoppers Share? The Effect of Personnel-, Retailer-, and Country-Trust on Willingness to Share Information," Journal of Retailing, Elsevier, vol. 96(4), pages 524-547.
    9. Velasco, Franklin & Yang, Zhiyong & Janakiraman, Narayanan, 2021. "A meta-analytic investigation of consumer response to anthropomorphic appeals: The roles of product type and uncertainty avoidance," Journal of Business Research, Elsevier, vol. 131(C), pages 735-746.
    10. Moritz Jörling & Robert Böhm & Stefanie Paluch, 2020. "Mechanisms and Consequences of Anthropomorphizing Autonomous Products," Schmalenbach Business Review, Springer;Schmalenbach-Gesellschaft, vol. 72(4), pages 485-510, October.
    11. Xie, Yi & Chen, Ke & Guo, Xiaoling, 2020. "Online anthropomorphism and consumers’ privacy concern: Moderating roles of need for interaction and social exclusion," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    12. Fehrenbach, David & Herrando, Carolina, 2021. "The effect of customer-perceived value when paying for a product with personal data: A real-life experimental study," Journal of Business Research, Elsevier, vol. 137(C), pages 222-232.
    13. Liu, Fu & Wei, Haiying & Zhu, Zhenzhong & Chen, Haipeng (Allan), 2022. "Warmth or competence: Brand anthropomorphism, social exclusion, and advertisement effectiveness," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    14. Lena V. Bjørlo, 2024. "Freedom from interference: Decisional privacy as a dimension of consumer privacy online," AMS Review, Springer;Academy of Marketing Science, vol. 14(1), pages 12-36, June.
    15. Lili Wang & Maferima Touré-Tillery & Ann L. McGill, 2023. "The effect of disease anthropomorphism on compliance with health recommendations," Journal of the Academy of Marketing Science, Springer, vol. 51(2), pages 266-285, March.
    16. Gary Burkhardt & Frederic Boy & Daniele Doneddu & Nick Hajli, 2023. "Privacy Behaviour: A Model for Online Informed Consent," Journal of Business Ethics, Springer, vol. 186(1), pages 237-255, August.
    17. Yossiri Yossatorn & Theerapong Binali & Cathy Weng & Regina Juchun Chu, 2023. "Investigating the Relationships Among LINE Users’ Concerns, Motivations for Information Sharing Intention and Information Sharing Behavior," SAGE Open, , vol. 13(3), pages 21582440231, August.
    18. Cheng, Junjun & Chen, Bo & Huang, Zihang, 2023. "Collective-based ad transparency in targeted hotel advertising: Consumers’ regulatory focus underlying the crowd safety effect," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    19. Bhuiyan, Muhammad Faress & Ivlevs, Artjoms, 2019. "Micro-entrepreneurship and subjective well-being: Evidence from rural Bangladesh," Journal of Business Venturing, Elsevier, vol. 34(4), pages 625-645.
    20. John F. Helliwell & Haifang Huang & Max B. Norton & Shun Wang, 2019. "Happiness at Different Ages: The Social Context Matters," Springer Books, in: Mariano Rojas (ed.), The Economics of Happiness, chapter 0, pages 455-481, Springer.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:174:y:2024:i:c:s0148296324000092. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.