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Dynamic Catalog Mailing Policies

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Cited by:

  1. Omid Rafieian, 2023. "Optimizing User Engagement Through Adaptive Ad Sequencing," Marketing Science, INFORMS, vol. 42(5), pages 910-933, September.
  2. Valendin, Jan & Reutterer, Thomas & Platzer, Michael & Kalcher, Klaudius, 2022. "Customer base analysis with recurrent neural networks," International Journal of Research in Marketing, Elsevier, vol. 39(4), pages 988-1018.
  3. Jinyong Hahn & Keisuke Hirano & Dean Karlan, 2011. "Adaptive Experimental Design Using the Propensity Score," Journal of Business & Economic Statistics, Taylor & Francis Journals, vol. 29(1), pages 96-108, January.
  4. Tat Chan & Naser Hamdi & Xiang Hui & Zhenling Jiang, 2022. "The Value of Verified Employment Data for Consumer Lending: Evidence from Equifax," Marketing Science, INFORMS, vol. 41(4), pages 795-814, July.
  5. Eric T. Anderson & Gavan J. Fitzsimons & Duncan Simester, 2006. "Measuring and Mitigating the Costs of Stockouts," Management Science, INFORMS, vol. 52(11), pages 1751-1763, November.
  6. Harikesh S. Nair & Sanjog Misra & William J. Hornbuckle IV & Ranjan Mishra & Anand Acharya, 2017. "Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation," Marketing Science, INFORMS, vol. 36(5), pages 699-725, September.
  7. Blattberg, Robert C. & Malthouse, Edward C. & Neslin, Scott A., 2009. "Customer Lifetime Value: Empirical Generalizations and Some Conceptual Questions," Journal of Interactive Marketing, Elsevier, vol. 23(2), pages 157-168.
  8. Reimer, Kerstin & Rutz, Oliver J. & Pauwels, Koen, 2014. "How Online Consumer Segments Differ in Long-term Marketing Effectiveness," Journal of Interactive Marketing, Elsevier, vol. 28(4), pages 271-284.
  9. Durango-Cohen, Elizabeth J., 2013. "Modeling contribution behavior in fundraising: Segmentation analysis for a public broadcasting station," European Journal of Operational Research, Elsevier, vol. 227(3), pages 538-551.
  10. Lewis, Michael & Whitler, Kimberly A. & Hoegg, JoAndrea, 2013. "Customer Relationship Stage and the Use of Picture-Dominant versus Text-Dominant Advertising: A Field Study," Journal of Retailing, Elsevier, vol. 89(3), pages 263-280.
  11. Sarkar, Mainak & De Bruyn, Arnaud, 2021. "LSTM Response Models for Direct Marketing Analytics: Replacing Feature Engineering with Deep Learning," Journal of Interactive Marketing, Elsevier, vol. 53(C), pages 80-95.
  12. Damgaard, Mette Trier & Gravert, Christina, 2018. "The hidden costs of nudging: Experimental evidence from reminders in fundraising," Journal of Public Economics, Elsevier, vol. 157(C), pages 15-26.
  13. Bose, Indranil & Chen, Xi, 2009. "Quantitative models for direct marketing: A review from systems perspective," European Journal of Operational Research, Elsevier, vol. 195(1), pages 1-16, May.
  14. Mercedes Esteban-Bravo & Jose M. Vidal-Sanz & Gökhan Yildirim, 2014. "Valuing Customer Portfolios with Endogenous Mass and Direct Marketing Interventions Using a Stochastic Dynamic Programming Decomposition," Marketing Science, INFORMS, vol. 33(5), pages 621-640, September.
  15. Romana Khan & Michael Lewis & Vishal Singh, 2009. "Dynamic Customer Management and the Value of One-to-One Marketing," Marketing Science, INFORMS, vol. 28(6), pages 1063-1079, 11-12.
  16. Jonathan Z. Zhang & Oded Netzer & Asim Ansari, 2014. "Dynamic Targeted Pricing in B2B Relationships," Marketing Science, INFORMS, vol. 33(3), pages 317-337, May.
  17. George, Morris & Kumar, V. & Grewal, Dhruv, 2013. "Maximizing Profits for a Multi-Category Catalog Retailer," Journal of Retailing, Elsevier, vol. 89(4), pages 374-396.
  18. Shie Mannor & Duncan Simester & Peng Sun & John N. Tsitsiklis, 2007. "Bias and Variance Approximation in Value Function Estimates," Management Science, INFORMS, vol. 53(2), pages 308-322, February.
  19. Sunil Gupta & Valarie Zeithaml, 2006. "Customer Metrics and Their Impact on Financial Performance," Marketing Science, INFORMS, vol. 25(6), pages 718-739, 11-12.
  20. Dimitris Bertsimas & Adam J. Mersereau, 2007. "A Learning Approach for Interactive Marketing to a Customer Segment," Operations Research, INFORMS, vol. 55(6), pages 1120-1135, December.
  21. Ron Borzekowski & Raphael Thomadsen & Charles Taragin, 2009. "Competition and price discrimination in the market for mailing lists," Quantitative Marketing and Economics (QME), Springer, vol. 7(2), pages 147-179, June.
  22. Duncan Simester & Artem Timoshenko & Spyros I. Zoumpoulis, 2020. "Efficiently Evaluating Targeting Policies: Improving on Champion vs. Challenger Experiments," Management Science, INFORMS, vol. 66(8), pages 3412-3424, August.
  23. Youngsoo Kim & Ramayya Krishnan, 2019. "The Dynamics of Online Consumers’ Response to Price Promotion," Service Science, INFORMS, vol. 30(1), pages 175-190, March.
  24. Verhoef, Peter C. & Venkatesan, Rajkumar & McAlister, Leigh & Malthouse, Edward C. & Krafft, Manfred & Ganesan, Shankar, 2010. "CRM in Data-Rich Multichannel Retailing Environments: A Review and Future Research Directions," Journal of Interactive Marketing, Elsevier, vol. 24(2), pages 121-137.
  25. Giuliano Tirenni & Abderrahim Labbi & Cesar Berrospi & André Elisseeff & Timir Bhose & Kari Pauro & Seppo Pöyhönen, 2007. "—Customer Equity and Lifetime Management (CELM) Finnair Case Study," Marketing Science, INFORMS, vol. 26(4), pages 553-565, 07-08.
  26. Ricardo Montoya & Oded Netzer & Kamel Jedidi, 2010. "Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability," Marketing Science, INFORMS, vol. 29(5), pages 909-924, 09-10.
  27. Mehrdad Memarpour & Erfan Hassannayebi & Navid Fattahi Miab & Ali Farjad, 2021. "Dynamic allocation of promotional budgets based on maximizing customer equity," Operational Research, Springer, vol. 21(4), pages 2365-2389, December.
  28. Oliver J. Rutz & Michael Trusov & Randolph E. Bucklin, 2011. "Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits?," Marketing Science, INFORMS, vol. 30(4), pages 646-665, July.
  29. Jean-Pierre Dubé & Sanjog Misra, 2017. "Personalized Pricing and Consumer Welfare," NBER Working Papers 23775, National Bureau of Economic Research, Inc.
  30. Klein, Robert & Kolb, Johannes, 2015. "Maximizing customer equity subject to capacity constraints," Omega, Elsevier, vol. 55(C), pages 111-125.
  31. Holtrop, Niels & Wieringa, Jaap E., 2023. "Timing customer reactivation initiatives," International Journal of Research in Marketing, Elsevier, vol. 40(3), pages 570-589.
  32. Scott A. Neslin & Thomas P. Novak & Kenneth R. Baker & Donna L. Hoffman, 2009. "An Optimal Contact Model for Maximizing Online Panel Response Rates," Management Science, INFORMS, vol. 55(5), pages 727-737, May.
  33. Leif Nelson & Duncan Simester & K. Sudhir, 2020. "Introduction to the Special Issue on Marketing Science and Field Experiments," Marketing Science, INFORMS, vol. 39(6), pages 1033-1038, November.
  34. Shuze Chen & David Simchi-Levi & Chonghuan Wang, 2024. "Experimenting on Markov Decision Processes with Local Treatments," Papers 2407.19618, arXiv.org, revised Oct 2024.
  35. Mark, Tanya & Bulla, Jan & Niraj, Rakesh & Bulla, Ingo & Schwarzwäller, Wolfgang, 2019. "Catalogue as a tool for reinforcing habits: Empirical evidence from a multichannel retailer," International Journal of Research in Marketing, Elsevier, vol. 36(4), pages 528-541.
  36. Durango-Cohen, Elizabeth J. & Torres, Ramón L. & Durango-Cohen, Pablo L., 2013. "Donor Segmentation: When Summary Statistics Don't Tell the Whole Story," Journal of Interactive Marketing, Elsevier, vol. 27(3), pages 172-184.
  37. Daniel Adelman & Adam J. Mersereau, 2013. "Dynamic Capacity Allocation to Customers Who Remember Past Service," Management Science, INFORMS, vol. 59(3), pages 592-612, January.
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