Maximizing customer equity subject to capacity constraints
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DOI: 10.1016/j.omega.2015.02.008
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- Hamidreza Koosha & Amir Albadvi, 2020. "Allocation of marketing budgets to maximize customer equity," Operational Research, Springer, vol. 20(2), pages 561-583, June.
- Deligiannis, Michalis & Liberopoulos, George & Benioudakis, Myron, 2023. "Dynamic supplier competition and cooperation for buyer loyalty on service," International Journal of Production Economics, Elsevier, vol. 255(C).
- Deligiannis, Michalis & Liberopoulos, George, 2023. "Dynamic ordering and buyer selection policies when service affects future demand," Omega, Elsevier, vol. 118(C).
- Gandomi, Amir & Zolfaghari, Saeed, 2018. "To tier or not to tier: An analysis of multitier loyalty programs׳ optimality conditions," Omega, Elsevier, vol. 74(C), pages 20-36.
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- Harpreet Kaur & Mahima Gupta, 2024. "Designing Flexible Public Food Distribution Systems for Resilience, Equity, and Losses Under Pandemic Disruptions," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 25(4), pages 825-848, December.
- Maldonado, Sebastián & Domínguez, Gonzalo & Olaya, Diego & Verbeke, Wouter, 2021. "Profit-driven churn prediction for the mutual fund industry: A multisegment approach," Omega, Elsevier, vol. 100(C).
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Keywords
Markov decision process; Customer relationship management; Revenue management; Customer equity; Capacity allocation; Repurchase behavior;All these keywords.
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