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Research Traditions in Marketing

Citations

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Cited by:

  1. Aude Hubrecht & Michel Dietsch & Fabienne Guerra, 2005. "Mesure de la performance des agences bancaires par une approche DEA," Revue Finance Contrôle Stratégie, revues.org, vol. 8(2), pages 131-171, June.
  2. Wilkinson, Ian & Young, Louise, 2002. "Marketing theory in the next millennium: Looking backwards and forwards," Journal of Business Research, Elsevier, vol. 55(2), pages 81-85, February.
  3. Guseo, Renato & Guidolin, Mariangela, 2015. "Heterogeneity in diffusion of innovations modelling: A few fundamental types," Technological Forecasting and Social Change, Elsevier, vol. 90(PB), pages 514-524.
  4. Yaniv Dover & Jacob Goldenberg & Daniel Shapira, 2012. "Network Traces on Penetration: Uncovering Degree Distribution from Adoption Data," Marketing Science, INFORMS, vol. 31(4), pages 689-712, July.
  5. Alajoutsijärvi, Kimmo & Eriksson, Päivi & Tikkanen, Henrikki, 2001. "Dominant metaphors in the IMP network discourse: 'the network as a marriage' and 'the network as a business system'," International Business Review, Elsevier, vol. 10(1), pages 91-107, February.
  6. Grant Miller & A. Mushfiq Mobarak, 2015. "Learning About New Technologies Through Social Networks: Experimental Evidence on Nontraditional Stoves in Bangladesh," Marketing Science, INFORMS, vol. 34(4), pages 480-499, July.
  7. Victoria Stephens & Lee Matthews & Joep P. Cornelissen & Hefin Rowlands, 2022. "Building Novel Supply Chain Theory Using “Metaphorical Imagination”," Journal of Supply Chain Management, Institute for Supply Management, vol. 58(1), pages 124-139, January.
  8. Pauwels, Koen & Leeflang, Peter S.H. & Teerling, Marije L. & Huizingh, K.R. Eelko, 2011. "Does Online Information Drive Offline Revenues?," Journal of Retailing, Elsevier, vol. 87(1), pages 1-17.
  9. Xiaohua Zeng & Liyuan Wei, 2013. "Social Ties and User Content Generation: Evidence from Flickr," Information Systems Research, INFORMS, vol. 24(1), pages 71-87, March.
  10. Scaglione, Miriam & Giovannetti, Emanuele & Hamoudia, Mohsen, 2015. "The diffusion of mobile social networking: Exploring adoption externalities in four G7 countries," International Journal of Forecasting, Elsevier, vol. 31(4), pages 1159-1170.
  11. Yuri Peers & Dennis Fok & Philip Hans Franses, 2012. "Modeling Seasonality in New Product Diffusion," Marketing Science, INFORMS, vol. 31(2), pages 351-364, March.
  12. Walczuch Rita & Bielowski Alexander, 2002. "From Measurement to Management: the Influence of IT on Service Operations," Research Memorandum 073, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
  13. Olga Goncalves & Elisabeth Robinot & Hélène Michel, 2015. "Does It Pay to Be Green? The Case of French Ski Resorts," Post-Print hal-01591790, HAL.
  14. Wilkinson, Ian & Young, Louise, 2002. "On cooperating: firms, relations and networks," Journal of Business Research, Elsevier, vol. 55(2), pages 123-132, February.
  15. Helmes, Kurt & Schlosser, Rainer & Weber, Martin, 2013. "Optimal advertising and pricing in a class of general new-product adoption models," European Journal of Operational Research, Elsevier, vol. 229(2), pages 433-443.
  16. Mele, Cristina & Della Corte, Valentina, 2013. "Resource-based view and Service-dominant logic: Similarities, differences and further research," jbm - Journal of Business Market Management, Free University Berlin, Marketing Department, vol. 6(4), pages 192-213.
  17. Susanna Slotte–Kock & Nicole Coviello, 2010. "Entrepreneurship Research on Network Processes: A Review and Ways Forward," Entrepreneurship Theory and Practice, , vol. 34(1), pages 31-57, January.
  18. Hauser, John R., 1996. "The role of mathematical models in the study of product development," Working papers #148-96. Working paper (S, Massachusetts Institute of Technology (MIT), Sloan School of Management.
  19. Kusum L. Ailawadi & Praveen K. Kopalle & Scott A. Neslin, 2005. "Predicting Competitive Response to a Major Policy Change: Combining Game-Theoretic and Empirical Analyses," Marketing Science, INFORMS, vol. 24(1), pages 12-24, September.
  20. Walczuch, R.M. & Bielowski, A.G., 2002. "From measurement to management: the influence of IT on service operations," Research Memorandum 045, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
  21. Rossiter, John R., 2010. "Consumer protocol evidence against Ehrenberg’s “stochastic” theory of brand associations," Australasian marketing journal, Elsevier, vol. 18(1), pages 36-40.
  22. Bodo B. Schlegelmilch, 2011. "Commentary on “developing successful theories in marketing: insights from resource-advantage theory”," AMS Review, Springer;Academy of Marketing Science, vol. 1(2), pages 85-89, June.
  23. Olga Goncalves & Elisabeth Robinot & Hélène Michel, 2015. "Does It Pay to Be Green? The Case of French Ski Resorts," Grenoble Ecole de Management (Post-Print) hal-01591790, HAL.
  24. Javier Alonso & Alfonso Arellano, 2015. "Heterogeneity and diffusion in the digital economy: Spain’s case," Working Papers 1529, BBVA Bank, Economic Research Department.
  25. Page, Bill & Sharp, Anne & Lockshin, Larry & Sorensen, Herb, 2018. "Parents and children in supermarkets: Incidence and influence," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 31-39.
  26. Xiaohui Shi & Kiran Fernandes, 2014. "Exploring The Role Of Innovativeness And Opinion Leadership In Diffusion," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 18(04), pages 1-23.
  27. Peres, Renana & Muller, Eitan & Mahajan, Vijay, 2010. "Innovation diffusion and new product growth models: A critical review and research directions," International Journal of Research in Marketing, Elsevier, vol. 27(2), pages 91-106.
  28. Justyna Swiatowiec-Szczepanska & Michal Zdziarski, 2016. "Application of ONA in Change Management – Empirical Research in Energy Industry (Zastosowanie analizy sieci organizacyjnych w zarzadzaniu zmiana – badanie empiryczne w branzy energetycznej )," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(64), pages 157-176.
  29. John D. C. Little, 2004. "Comments on ÜModels and Managers: The Concept of a Decision CalculusÝ," Management Science, INFORMS, vol. 50(12_supple), pages 1854-1860, December.
  30. Guseo, Renato & Schuster, Reinhard, 2021. "Modelling dynamic market potential: Identifying hidden automata networks in the diffusion of pharmaceutical drugs," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 581(C).
  31. Dick R. Wittink, 2001. "Market Measurement and Analysis: The First “Marketing Science” Conference," Marketing Science, INFORMS, vol. 20(4), pages 349-356.
  32. Foekens, Eijte W. & S.H. Leeflang, Peter & Wittink, Dick R., 1998. "Varying parameter models to accommodate dynamic promotion effects," Journal of Econometrics, Elsevier, vol. 89(1-2), pages 249-268, November.
  33. Christophe Van den Bulte & Yogesh V. Joshi, 2007. "New Product Diffusion with Influentials and Imitators," Marketing Science, INFORMS, vol. 26(3), pages 400-421, 05-06.
  34. Christophe Van den Bulte & Stefan Stremersch, 2004. "Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test," Marketing Science, INFORMS, vol. 23(4), pages 530-544, July.
  35. Hunt, Shelby D. & Menon, Anil, 1995. "Metaphors and competitive advantage: Evaluating the use of metaphors in theories of competitive strategy," Journal of Business Research, Elsevier, vol. 33(2), pages 81-90, June.
  36. Guseo, Renato, 2016. "Latent heterogeneity effects in modelling individual hazards: A non-proportional approach," Technological Forecasting and Social Change, Elsevier, vol. 105(C), pages 89-93.
  37. Guseo, Renato & Mortarino, Cinzia & Darda, Md Abud, 2015. "Homogeneous and heterogeneous diffusion models: Algerian natural gas production," Technological Forecasting and Social Change, Elsevier, vol. 90(PB), pages 366-378.
  38. Wilkinson, I. F. & Mattsson, L-G & Easton, G., 2000. "International competitiveness and trade promotion policy from a network perspective," Journal of World Business, Elsevier, vol. 35(3), pages 275-299.
  39. Furlan, Claudia & Guidolin, Mariangela & Guseo, Renato, 2016. "Has the Fukushima accident influenced short-term consumption in the evolution of nuclear energy? An analysis of the world and seven leading countries," Technological Forecasting and Social Change, Elsevier, vol. 107(C), pages 37-49.
  40. Elmar Kiesling & Markus Günther & Christian Stummer & Lea Wakolbinger, 2012. "Agent-based simulation of innovation diffusion: a review," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 20(2), pages 183-230, June.
  41. Berend Wierenga & Gerrit H. Van Bruggen & Richard Staelin, 1999. "The Success of Marketing Management Support Systems," Marketing Science, INFORMS, vol. 18(3), pages 196-207.
  42. McLoughlin, Damien & Horan, Conor, 2002. "Markets-as-networks: notes on a unique understanding," Journal of Business Research, Elsevier, vol. 55(7), pages 535-543, July.
  43. Arshia Kaul & Sugandha Aggarwal & Mohan Krishnamoorthy & P. C. Jha, 2018. "Multi-period media planning for multi-products incorporating segment specific and mass media," Annals of Operations Research, Springer, vol. 269(1), pages 317-359, October.
  44. Sinan Aral, 2011. "Commentary--Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion," Marketing Science, INFORMS, vol. 30(2), pages 217-223, 03-04.
  45. Daniela Andreini & Mara Bergamaschi & Giuseppe Pedeliento & Jari Salo, 2016. "Industrial Ingredient Co-branding: A Brand Relationship Approach," International Journal of Business and Management, Canadian Center of Science and Education, vol. 11(7), pages 1-23, June.
  46. Pieters, R. & Baumgartner, H. & Allen, D., 1995. "A means-end chain approach to consumers' goal structures," Other publications TiSEM 7d190b0e-3495-4c5f-8de3-a, Tilburg University, School of Economics and Management.
  47. Meade, Nigel & Islam, Towhidul, 2006. "Modelling and forecasting the diffusion of innovation - A 25-year review," International Journal of Forecasting, Elsevier, vol. 22(3), pages 519-545.
  48. repec:ers:journl:v:xxiv:y:2021:i:special1:p:623-643 is not listed on IDEAS
  49. Carl F. Mela & Jason Roos & Yiting Deng, 2013. "Invited Paper --A Keyword History of Marketing Science," Marketing Science, INFORMS, vol. 32(1), pages 8-18, September.
  50. Levy, Sidney J., 2005. "The evolution of qualitative research in consumer behavior," Journal of Business Research, Elsevier, vol. 58(3), pages 341-347, March.
  51. Poulis, Konstantinos & Poulis, Efthimios & Plakoyiannaki, Emmanuella, 2013. "The role of context in case study selection: An international business perspective," International Business Review, Elsevier, vol. 22(1), pages 304-314.
  52. Moller, Kristian & Rajala, Arto & Svahn, Senja, 2005. "Strategic business nets--their type and management," Journal of Business Research, Elsevier, vol. 58(9), pages 1274-1284, September.
  53. Albert C. Bemmaor & Janghyuk Lee, 2002. "The Impact of Heterogeneity and Ill-Conditioning on Diffusion Model Parameter Estimates," Marketing Science, INFORMS, vol. 21(2), pages 209-220, November.
  54. van den Bulte, C. & Stremersch, S., 2003. "Contagion and heterogeneity in new product diffusion: An emperical test," ERIM Report Series Research in Management ERS-2003-077-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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