Varying parameter models to accommodate dynamic promotion effects
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Cited by:
- Bigdellou, Saeide & Aslani, Shirin & Modarres, Mohammad, 2022. "Optimal promotion planning for a product launch in the presence of word-of-mouth," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
- Guyt, Jonne & Gijsbrechts, Els, 2018. "On consumer choice patterns and the net impact of feature promotions," International Journal of Research in Marketing, Elsevier, vol. 35(3), pages 490-508.
- Lennart Baardman & Maxime C. Cohen & Kiran Panchamgam & Georgia Perakis & Danny Segev, 2019. "Scheduling Promotion Vehicles to Boost Profits," Management Science, INFORMS, vol. 65(1), pages 50-70, January.
- Maxime C. Cohen & Swati Gupta & Jeremy J. Kalas & Georgia Perakis, 2020. "An Efficient Algorithm for Dynamic Pricing Using a Graphical Representation," Production and Operations Management, Production and Operations Management Society, vol. 29(10), pages 2326-2349, October.
- Eric Anderson & Nanda Kumar, 2007. "Price competition with repeat, loyal buyers," Quantitative Marketing and Economics (QME), Springer, vol. 5(4), pages 333-359, December.
- Maxime C. Cohen & Ngai-Hang Zachary Leung & Kiran Panchamgam & Georgia Perakis & Anthony Smith, 2017. "The Impact of Linear Optimization on Promotion Planning," Operations Research, INFORMS, vol. 65(2), pages 446-468, April.
- Dawes, John G., 2012. "Brand-Pack Size Cannibalization Arising from Temporary Price Promotions," Journal of Retailing, Elsevier, vol. 88(3), pages 343-355.
- Koll, Oliver & Plank, Andreas, 2022. "Do shoppers choose the same brand on the next trip when facing the same context? An empirical investigation in FMCG retailing," Journal of Retailing, Elsevier, vol. 98(4), pages 576-592.
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