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Marketing theory in the next millennium: Looking backwards and forwards

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  • Wilkinson, Ian
  • Young, Louise

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  • Wilkinson, Ian & Young, Louise, 2002. "Marketing theory in the next millennium: Looking backwards and forwards," Journal of Business Research, Elsevier, vol. 55(2), pages 81-85, February.
    • Handle: RePEc:eee:jbrese:v:55:y:2002:i:2:p:81-85
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    References listed on IDEAS

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    1. Philip Anderson & Alan Meyer & Kathleen Eisenhardt & Kathleen Carley & Andrew Pettigrew, 1999. "Introduction to the Special Issue: Applications of Complexity Theory to Organization Science," Organization Science, INFORMS, vol. 10(3), pages 233-236, June.
    2. Gilles Laurent & G. L. Lilien & B. Pras, 1994. "Research Tradition in Marketing," Post-Print hal-00821717, HAL.
    3. Bernard Pras & Gilles Laurent & Gary L. Lilien, 1994. "Research Traditions in Marketing," Post-Print halshs-00150675, HAL.
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    Cited by:

    1. Ballantyne, David & Williams, John, 2008. "Business to business relationships: the paradox of network constraints?," Australasian marketing journal, Elsevier, vol. 16(1), pages 95-107.

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