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Does It Pay to Be Green? The Case of French Ski Resorts

Author

Listed:
  • Olga Goncalves

    (UPVD - Université de Perpignan Via Domitia)

  • Elisabeth Robinot

    (ESG-UQAM - UQAM - Université du Québec à Montréal = University of Québec in Montréal, IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc)

  • Hélène Michel

    (EESC-GEM Grenoble Ecole de Management)

Abstract

This article aims to measure the influence of two environmental strategies: "concerned citizen" and "proactive" strategies on firms' performance. A two-step data envelopment analysis (DEA) procedure is therefore used on a sample of 38 French ski resorts. First, the DEA method is used to evaluate ski resorts' operational performance. Second, the impact of environmental strategies on their performance is analyzed via a bootstrapped truncated regression model. Contrary to findings of current studies, these results show that a "proactive" environmental strategy is not more positively correlated with firms' performance than a "concerned citizen" strategy. The research highlights an inflection point on the correlation between environmental strategy and organization's performance. By clarifying which green initiatives lead to performance improvements, this study helps managers defining their most advantageous environmental investments.

Suggested Citation

  • Olga Goncalves & Elisabeth Robinot & Hélène Michel, 2015. "Does It Pay to Be Green? The Case of French Ski Resorts," Grenoble Ecole de Management (Post-Print) hal-01591790, HAL.
    • Handle: RePEc:hal:gemptp:hal-01591790
    DOI: 10.1177/0047287515601238
    Note: View the original document on HAL open archive server: https://univ-smb.hal.science/hal-01591790v1
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    References listed on IDEAS

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    2. Ziye Shang & Jian Ming Luo & Anthony Kong, 2022. "Topic Modelling for Ski Resorts: An Analysis of Experience Attributes and Seasonality," Sustainability, MDPI, vol. 14(6), pages 1-15, March.

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