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Measuring Customer-Perceived Value in Business Markets: A Prerequisite for Marketing Strategy Development and Implementation

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Cited by:

  1. Hung-Tai Tsou & Ja-Shen Chen & Cindy Yunhsin Chou & Tzu-Wen Chen, 2019. "Sharing Economy Service Experience and Its Effects on Behavioral Intention," Sustainability, MDPI, vol. 11(18), pages 1-25, September.
  2. Zhao, Ju & Qiu, Ju & Zhou, Yong-Wu & Hu, Xiao-Jian & Yang, Ai-Feng, 2020. "Quality disclosure in the presence of strategic consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
  3. Nina Tura & Lea Hannola & Mikko Pynnönen, 2017. "Agile Methods for Boosting the Commercialization Process of New Technology," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 14(03), pages 1-23, June.
  4. Per Engelseth & Wuthichai Wongthatsanekorn & Chayakrit Charoensiriwath, 2014. "Food Product Traceability and Customer Value," Global Business Review, International Management Institute, vol. 15(4_suppl), pages 87-105, December.
  5. Yu-Te Tu & Heng-Chi Chih, 2013. "An Empirical Study of Corporate Brand Image, Customer Perceived Value and Satisfaction on Loyalty in Shoe Industry," Journal of Economics and Behavioral Studies, AMH International, vol. 5(7), pages 469-483.
  6. Xiaodong Bai, 2024. "Unveiling the Impact of Value Propositions on Value Creation in Chinese Health Service Enterprises: A Customer Participation Perspective," International Journal of Science and Business, IJSAB International, vol. 38(1), pages 1-17.
  7. Sanja Kovačić & Tatjana Pivac & Müge Akkar Ercan & Kinga Kimic & Petja Ivanova-Radovanova & Klodiana Gorica & Ermelinda Kordha Tolica, 2023. "Exploring the Image, Perceived Authenticity, and Perceived Value of Underground Built Heritage (UBH) and Its Role in Motivation to Visit: A Case Study of Five Different Countries," Sustainability, MDPI, vol. 15(15), pages 1-21, July.
  8. Moslehpour, Massoud & Lin, Yi Hsin & Nguyen, Thi Le Huyen, 2017. "Top purchase intention priorities of Vietnamese LCC passengers: Expectations and satisfaction," MPRA Paper 81635, University Library of Munich, Germany.
  9. Arumugam Seetharaman & Saurabh Singhal & Pankaj Galdhar & John Rudolph Raj & A. S. Saravanan, 2016. "Customers’ Expectations for Next Generation Internet Banking," Journal of Information & Knowledge Management (JIKM), World Scientific Publishing Co. Pte. Ltd., vol. 15(01), pages 1-28, March.
  10. Maria Abdul Rahman* & Yusniza Kamarulzaman, 2018. "The Mediating Effect of Satisfaction on Customer Loyalty in Oursourcing Relationships and its Determinants," The Journal of Social Sciences Research, Academic Research Publishing Group, pages 1062-1074:6.
  11. van Riel, A.C.R. & Pahud de Mortanges, C.F.W. & Streukens, A.C.P., 2004. "Antecedents of industrial brand equity: an empirical study," Research Memorandum 011, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
  12. Estrada-Ayub, Jesús. A. & Kahhat, Ramzy, 2014. "Decision factors for e-waste in Northern Mexico: To waste or trade," Resources, Conservation & Recycling, Elsevier, vol. 86(C), pages 93-106.
  13. Kim, Yukyoung, 2015. "Assessing the effects of perceived value (utilitarian and hedonic) in LCCs and FSCs: Evidence from South Korea," Journal of Air Transport Management, Elsevier, vol. 49(C), pages 17-22.
  14. Yiwen Li & Norihiro Nishimura & Hisanori Yagami & Hye-Sook Park, 2021. "An Empirical Study on Online Learners’ Continuance Intentions in China," Sustainability, MDPI, vol. 13(2), pages 1-18, January.
  15. Jaekwon Chung, 2020. "Effect of Quality Uncertainty, Regulatory Focus, and Promotional Strategies on Perceived Savings for Sustainable Marketing," Sustainability, MDPI, vol. 12(14), pages 1-16, July.
  16. Zheng Jiang, 2024. "Leveraging Digital Customer Orientation for Business Model Innovation and Enterprise Transformation: A Cosmetics Sector Perspective," International Journal of Science and Business, IJSAB International, vol. 38(1), pages 120-137.
  17. Tanuj Mathur & Anviti Gupta, 2019. "Impact of ‘Dining atmospherics’ and ‘Percived food-quality’ on customer re-patronage intention in fast-casual restaurants," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 25(1), pages 95-119, May.
  18. Reimann, Martin & Schilke, Oliver & Thomas, Jacquelyn S., 2010. "Toward an understanding of industry commoditization: Its nature and role in evolving marketing competition," International Journal of Research in Marketing, Elsevier, vol. 27(2), pages 188-197.
  19. Juan Gabriel Martínez-Navalón & Vera Gelashvili & Felipe Debasa, 2019. "The Impact of Restaurant Social Media on Environmental Sustainability: An Empirical Study," Sustainability, MDPI, vol. 11(21), pages 1-24, November.
  20. Charles E. Gengler & Michael S. Mulvey, 2017. "Planning pre-launch positioning: Segmentation via willingness-to-pay and means-end brand differentiators," Journal of Brand Management, Palgrave Macmillan, vol. 24(3), pages 230-249, May.
  21. Rintamäki, Timo & Saarijärvi, Hannu, 2021. "An integrative framework for managing customer value propositions," Journal of Business Research, Elsevier, vol. 134(C), pages 754-764.
  22. Professor Anil Keskar & More Pranay, 2018. "Relationship Value –A Study of Various Published Articles," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 9(2), pages 96-112, May.
  23. Jorge Vera & Andrea Trujillo, 2017. "Searching most influential variables to brand loyalty measurements: An exploratory study," Contaduría y Administración, Accounting and Management, vol. 62(2), pages 28-29, Abril-Jun.
  24. Yu-Te Tu & Heng-Chi Chih, 2011. "The Effect of Service Quality, Customer Perceived Value and Satisfaction on Loyalty," Journal of Economics and Behavioral Studies, AMH International, vol. 3(3), pages 198-212.
  25. Rizki Briandana & Caturida Meiwanto Doktoralina & Danto Sukmajati, 2018. "Promotion Analysis of Marine Tourism in Indonesia: A Case Study," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 602-613.
  26. Hossein Rezaie Dolatabadi & Mohammad Hossein Forghani & Seyed Mehdi Tabatabaee & Fatemeh Faghani, 2013. "Effect of Appropriate Marketing Mix Strategies on Iranian Protein Products Export Performance," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 3(3), pages 21-27, July.
  27. Yunqiang Xue & Hongzhi Guan & Jonathan Corey & Heng Wei & Hai Yan, 2017. "Quantifying a Financially Sustainable Strategy of Public Transport: Private Capital Investment Considering Passenger Value," Sustainability, MDPI, vol. 9(2), pages 1-20, February.
  28. Almeida, N. & Trindade, M. & Komljenovic, D. & Finger, M., 2022. "A conceptual construct on value for infrastructure asset management," Utilities Policy, Elsevier, vol. 75(C).
  29. Komppula, Raija & Gartner, William C., 2013. "Hunting as a travel experience: An auto-ethnographic study of hunting tourism in Finland and the USA," Tourism Management, Elsevier, vol. 35(C), pages 168-180.
  30. Zubair Hassan, 2017. "Impact of Social, Epistemic and Conditional Values on Customer Satisfaction and Loyalty in Automobile Industry: A Structural Equation Modelling," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(5), pages 29-44.
  31. Magnus Johansson & Göran Olsson & Linn Andersson, 2017. "Value creation character and value assessment responsibility," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 16(1), pages 56-75, February.
  32. Beneke, Justin & Carter, Stephen, 2015. "The development of a consumer value proposition of private label brands and the application thereof in a South African retail context," Journal of Retailing and Consumer Services, Elsevier, vol. 25(C), pages 22-35.
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