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Antecedents of industrial brand equity: an empirical study

Author

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  • van Riel, A.C.R.

    (Marketing & Supply Chain Management)

  • Pahud de Mortanges, C.F.W.

    (Marketing & Supply Chain Management)

  • Streukens, A.C.P.

    (Marketing & Supply Chain Management)

Abstract

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Suggested Citation

  • van Riel, A.C.R. & Pahud de Mortanges, C.F.W. & Streukens, A.C.P., 2004. "Antecedents of industrial brand equity: an empirical study," Research Memorandum 011, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
    • Handle: RePEc:unm:umamet:2004011
    DOI: 10.26481/umamet.2004011
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    References listed on IDEAS

    as
    1. Wolfgang Ulaga & Samir Chacour, 2001. "Measuring Customer-Perceived Value in Business Markets: A Prerequisite for Marketing Strategy Development and Implementation," Post-Print hal-00485109, HAL.
    2. Yoo, Boonghee & Donthu, Naveen, 2001. "Developing and validating a multidimensional consumer-based brand equity scale," Journal of Business Research, Elsevier, vol. 52(1), pages 1-14, April.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Baumgarth, Carsten & Binckebanck, Lars, 2010. "Sales force impact on B-to-B brand equity: Conceptual framework and empirical test," Arbeitspapiere der Nordakademie 2010-07, Nordakademie - Hochschule der Wirtschaft.
    2. A Ananda Kumar & R Sakthivel, 2020. "Launching of a New Product with the Co-Branding Strategy: A Case Study of Indian Brands," Shanlax International Journal of Management, Shanlax Journals, vol. 8(2), pages 34-39, October.
    3. Cees J. Gelderman & Jos Schijns & Wim Lambrechts & Simon Vijgen, 2021. "Green marketing as an environmental practice: The impact on green satisfaction and green loyalty in a business‐to‐business context," Business Strategy and the Environment, Wiley Blackwell, vol. 30(4), pages 2061-2076, May.
    4. Meenakshi Gupta & Jaya Bhasin, 2014. "The Relationship between Intellectual Capital and Brand Equity," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 39(3), pages 329-339, August.
    5. Somesh Kumar Sinha & Priyanka Verma, 2018. "Impact of Sales Promotion’s Benefits on Brand Equity: An Empirical Investigation," Global Business Review, International Management Institute, vol. 19(6), pages 1663-1680, December.

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