IDEAS home Printed from https://ideas.repec.org/a/ers/journl/vxxy2017i3bp602-613.html
   My bibliography  Save this article

Promotion Analysis of Marine Tourism in Indonesia: A Case Study

Author

Listed:
  • Rizki Briandana
  • Caturida Meiwanto Doktoralina
  • Danto Sukmajati

Abstract

Indonesia has much marine tourism potential to be developed, but there has been a significant decrease of visits to the main marine tourism destinations in Indonesia, one of whichis Banten Province. Among the various factors that led to the decline of tourist visits, weak promotion strategy is suspected to be noteworthy. This research was conducted to analyse strategy and promotion activity regarding Banten Province during the last three years. The results show that the promotion strategy is not consistent with the strengths and opportunities that Banten Province requires and weaknesses and threats it must overcome to be a leading tourist destination in Indonesia.

Suggested Citation

  • Rizki Briandana & Caturida Meiwanto Doktoralina & Danto Sukmajati, 2018. "Promotion Analysis of Marine Tourism in Indonesia: A Case Study," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 602-613.
    • Handle: RePEc:ers:journl:v:xx:y:2017:i:3b:p:602-613
    as

    Download full text from publisher

    File URL: https://www.ersj.eu/dmdocuments/2018_XXI_1_49.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. O.A. Novokreshchenova & N.A. Novokreshchenova & S.E. Terehin, 2016. "Improving Bank’s Customer Service on the Basis of Quality Management Tools," European Research Studies Journal, European Research Studies Journal, vol. 0(3B), pages 19-38.
    2. Twan Huybers & Jeff Bennett, 2003. "Environmental Management and the Competitiveness of Nature-Based Tourism Destinations," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 24(3), pages 213-233, March.
    3. Synodinos, Nicolaos E., 1990. "Environmental attitudes and knowledge : A comparison of marketing and business students with other groups," Journal of Business Research, Elsevier, vol. 20(2), pages 161-170, March.
    4. Han, Heesup & Hyun, Sunghyup Sean, 2015. "Customer retention in the medical tourism industry: Impact of quality, satisfaction, trust, and price reasonableness," Tourism Management, Elsevier, vol. 46(C), pages 20-29.
    5. Komppula, Raija, 2014. "The role of individual entrepreneurs in the development of competitiveness for a rural tourism destination – A case study," Tourism Management, Elsevier, vol. 40(C), pages 361-371.
    6. Wolfgang Ulaga & Samir Chacour, 2001. "Measuring Customer-Perceived Value in Business Markets: A Prerequisite for Marketing Strategy Development and Implementation," Post-Print hal-00485109, HAL.
    7. Mangold, W. Glynn & Faulds, David J., 2009. "Social media: The new hybrid element of the promotion mix," Business Horizons, Elsevier, vol. 52(4), pages 357-365, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Parlakorn Kornpitack & Puris Sornsaruht, 2019. "Intention to Purchase Travel Online: A SEM Analysis," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 246-260.
    2. Sunarti & Isna Nusa Kumalasari & Andriani Kusumawati, 2024. "The Effectiveness of Marine Tourism Promotion to Increase Tourist Visits at Mutiara Beach Trenggalek by PaguyubanKakangMbakyu," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(5), pages 708-724, May.
    3. Morissan Morissan & Gerald Goh Guan Gan, 2021. "Motivation and loyalty of Indonesian medical tourists toward Malaysian health services," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 10(6), pages 295-305, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mahan, Joseph E. & Seo, Won Jae & Jordan, Jeremy S. & Funk, Daniel, 2015. "Exploring the impact of social networking sites on running involvement, running behavior, and social life satisfaction," Sport Management Review, Elsevier, vol. 18(2), pages 182-192.
    2. José María Martín Martín & José Antonio Rodriguez Martín & Karla Aída Zermeño Mejía & José Antonio Salinas Fernández, 2018. "Effects of Vacation Rental Websites on the Concentration of Tourists—Potential Environmental Impacts. An Application to the Balearic Islands in Spain," IJERPH, MDPI, vol. 15(2), pages 1-14, February.
    3. Mehdi Hajilo & Mojtaba Ghadiri Masoom & Seyed Hassan Motiee Langroudi & Hassanali Faraji Sabokbar & Lori Pennington-Gray, 2017. "Spatial Analysis of the Distribution of Small Businesses in the Eastern Villages of Gilan Province with Emphasis on the Tourism Sector in Mountainous Regions," Sustainability, MDPI, vol. 9(12), pages 1-19, December.
    4. Xiaodong Bai, 2024. "Unveiling the Impact of Value Propositions on Value Creation in Chinese Health Service Enterprises: A Customer Participation Perspective," International Journal of Science and Business, IJSAB International, vol. 38(1), pages 1-17.
    5. Xing Wan & Javier Cenamor & Jing Chen, 2017. "Exploring Performance Determinants of China’s Cable Operators and OTT Service Providers in the Era of Digital Convergence—From the Perspective of an Industry Platform," Sustainability, MDPI, vol. 9(12), pages 1-19, December.
    6. Moslehpour, Massoud & Lin, Yi Hsin & Nguyen, Thi Le Huyen, 2017. "Top purchase intention priorities of Vietnamese LCC passengers: Expectations and satisfaction," MPRA Paper 81635, University Library of Munich, Germany.
    7. Anastasia Stathopoulou & Tommy Kweku Quansah & George Balabanis, 2022. "The Blinding Effects of Team Identification on Sports Corruption: Cross-Cultural Evidence from Sub-Saharan African Countries," Journal of Business Ethics, Springer, vol. 179(2), pages 511-529, August.
    8. Kaur, Puneet & Dhir, Amandeep & Bodhi, Rahul & Singh, Tripti & Almotairi, Mohammad, 2020. "Why do people use and recommend m-wallets?," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
    9. Polat Can & Ilker Çetin, 2017. "A Research on the Comparison of the Effect of Benefits Obtained from Social Media Marketing to Brand Commitment in Terms of Domestic and Foreign Consumers," International Business Research, Canadian Center of Science and Education, vol. 10(2), pages 29-42, February.
    10. Sindy Liu & Patsy Perry & Gregory Gadzinski, 2019. "The implications of digital marketing on WeChat for luxury fashion brands in China," Journal of Brand Management, Palgrave Macmillan, vol. 26(4), pages 395-409, July.
    11. Cucari, Nicola & Wankowicz, Ewa & Esposito De Falco, Salvatore, 2019. "Rural tourism and Albergo Diffuso: A case study for sustainable land-use planning," Land Use Policy, Elsevier, vol. 82(C), pages 105-119.
    12. Tischer, Sven, 2012. "Measuring the impact of critical incidents on brand personality," SFB 649 Discussion Papers 2012-064, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk.
    13. Lagin, Madelen & Gebert-Persson, Sabine, 2015. "Defining the links between retail price strategies and price tactics," HUI Working Papers 110, HUI Research.
    14. Wang, Yu & Gu, Jibao & Wu, Jianlin, 2020. "Explaining local residents’ acceptance of rebuilding nuclear power plants: The roles of perceived general benefit and perceived local benefit," Energy Policy, Elsevier, vol. 140(C).
    15. Dubey, Prince & Bajpai, Naval & Guha, Sanjay & Kulshreshtha, Kushagra, 2020. "Mapping gender and marital roles on customer delight by value perception for mobile technology in India," Technology in Society, Elsevier, vol. 62(C).
    16. Endi Isnarno & Harry Soesanto & Andriyansah, 2018. "Developing the Reputation of Distribution Network to Increase the Buying Interest of Electronic Payment: An Empirical Study," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 133-143.
    17. Yandong Wang & Teng Wang & Xinyue Ye & Jianqi Zhu & Jay Lee, 2015. "Using Social Media for Emergency Response and Urban Sustainability: A Case Study of the 2012 Beijing Rainstorm," Sustainability, MDPI, vol. 8(1), pages 1-17, December.
    18. Juan Gabriel Martínez-Navalón & Vera Gelashvili & José Ramón Saura, 2020. "The Impact of Environmental Social Media Publications on User Satisfaction with and Trust in Tourism Businesses," IJERPH, MDPI, vol. 17(15), pages 1-17, July.
    19. repec:hum:wpaper:sfb649dp2012-064 is not listed on IDEAS
    20. Ivanete Schneider Hahn & Flavia Luciane Scherer & Kenny Basso & Marindia Brachak dos Santos, 2016. "Consumer Trust in and Emotional Response to Advertisements on Social Media and their Influence on Brand Evaluation," Brazilian Business Review, Fucape Business School, vol. 13(4), pages 49-71, July.
    21. Bosio, Birgit & Haselwanter, Stefanie & Ceipek, Michael, 2018. "The Utilization of Social Media Marketing in Destination Management Organizations," 6th International OFEL Conference on Governance, Management and Entrepreneurship. New Business Models and Institutional Entrepreneurs: Leading Disruptive Change (Dubrovnik, 2018), in: 6th International OFEL Conference on Governance, Management and Entrepreneurship. New Business Models and Institutional Entrepreneurs: Leading Disrupt, pages 249-268, Governance Research and Development Centre (CIRU), Zagreb.

    More about this item

    Keywords

    marine tourism; promotion and promotion analysis. JEL Classification: M37; M21;
    All these keywords.

    JEL classification:

    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ers:journl:v:xx:y:2017:i:3b:p:602-613. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Marios Agiomavritis (email available below). General contact details of provider: https://ersj.eu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.