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How Large and Long-lasting Are the Persuasive Effects of Televised Campaign Ads? Results from a Randomized Field Experiment

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Cited by:

  1. Juan Pablo Atal & José Ignacio Cuesta & Felipe González & Cristóbal Otero, 2024. "The Economics of the Public Option: Evidence from Local Pharmaceutical Markets," American Economic Review, American Economic Association, vol. 114(3), pages 615-644, March.
  2. Peter W. Wielhouwer, 2020. "Resistance and Response: Latinos and Conservative Radio Advertisements," Social Science Quarterly, Southwestern Social Science Association, vol. 101(4), pages 1513-1533, July.
  3. Pereira dos Santos, João & Tavares, José & Vicente, Pedro C., 2021. "Can ATMs get out the vote? Evidence from a nationwide field experiment," European Economic Review, Elsevier, vol. 134(C).
  4. Abel François & Michael Visser & Lionel Wilner, 2022. "The petit effect of campaign spending on votes: using political financing reforms to measure spending impacts in multiparty elections," Public Choice, Springer, vol. 192(1), pages 29-57, July.
  5. Barrera, Oscar & Guriev, Sergei & Henry, Emeric & Zhuravskaya, Ekaterina, 2020. "Facts, alternative facts, and fact checking in times of post-truth politics," Journal of Public Economics, Elsevier, vol. 182(C).
  6. Hunt Allcott & Matthew Gentzkow, 2017. "Social Media and Fake News in the 2016 Election," NBER Working Papers 23089, National Bureau of Economic Research, Inc.
  7. Bremer, Björn & Di Carlo, Donato & Wansleben, Leon, 2021. "The constrained politics of local public investments under cooperative federalism," MPIfG Discussion Paper 21/4, Max Planck Institute for the Study of Societies.
  8. Brett R. Gordon & Wesley R. Hartmann, 2016. "Advertising competition in presidential elections," Quantitative Marketing and Economics (QME), Springer, vol. 14(1), pages 1-40, March.
  9. Gavresi, Despina & Litina, Anastasia, 2023. "Past exposure to macroeconomic shocks and populist attitudes in Europe," Journal of Comparative Economics, Elsevier, vol. 51(3), pages 989-1010.
  10. Brett R. Gordon & Wesley R. Hartmann, 2013. "Advertising Effects in Presidential Elections," Marketing Science, INFORMS, vol. 32(1), pages 19-35, June.
  11. repec:hal:wpspec:info:hdl:2441/1dp7827s4n8ht8fk3qhmeuvd0o is not listed on IDEAS
  12. Isaac Duerr & Thomas Knight & Lindsey Woodworth, 2019. "Evidence on the Effect of Political Platform Transparency on Partisan Voting," Eastern Economic Journal, Palgrave Macmillan;Eastern Economic Association, vol. 45(3), pages 331-349, June.
  13. Christian Ochsner & Felix Roesel, 2024. "Activated History: The Case of the Turkish Sieges of Vienna," American Economic Journal: Applied Economics, American Economic Association, vol. 16(3), pages 76-112, July.
  14. Liberini, Federica & Redoano, Michela & Russo, Antonio & Cuevas, Angel & Cuevas, Ruben, 2018. "Politics in the Facebook Era Evidence from the 2016 US Presidential Elections," CAGE Online Working Paper Series 389, Competitive Advantage in the Global Economy (CAGE).
  15. Galasso, Vincenzo & Nannicini, Tommaso, 2013. "Men Vote in Mars, Women Vote in Venus: A Survey Experiment in the Field," CEPR Discussion Papers 9547, C.E.P.R. Discussion Papers.
  16. Caroline Le Pennec, 2024. "Strategic Campaign Communication: Evidence from 30,000 Candidate Manifestos," The Economic Journal, Royal Economic Society, vol. 134(658), pages 785-810.
  17. Ritwik Banerjee & Nabanita Datta Gupta, 2015. "Awareness Programs and Change in Taste-Based Caste Prejudice," PLOS ONE, Public Library of Science, vol. 10(4), pages 1-17, April.
  18. Melissa S. Kearney & Phillip B. Levine, 2015. "Media Influences on Social Outcomes: The Impact of MTV's 16 and Pregnant on Teen Childbearing," American Economic Review, American Economic Association, vol. 105(12), pages 3597-3632, December.
  19. David Strömberg, 2015. "Media and Politics," Annual Review of Economics, Annual Reviews, vol. 7(1), pages 173-205, August.
  20. Barton, Jared & Pan, Xiaofei, 2022. "Movin’ on up? A survey experiment on mobility enhancing policies," European Journal of Political Economy, Elsevier, vol. 74(C).
  21. Julia Cage & Edgard Dewitte, 2021. "It Takes Money to Make MPs: Evidence from 150 Years of British Campaign Spending," SciencePo Working papers Main hal-03384143, HAL.
  22. repec:hal:spmain:info:hdl:2441/1dhd1b1s319fbai85khk40fudc is not listed on IDEAS
  23. Rogers, Todd T & Middleton, Joel A., 2012. "Are Ballot Initiative Outcomes Influenced by the Campaigns of Independent Groups? A Precinct-Randomized Field Experiment," Scholarly Articles 9830357, Harvard Kennedy School of Government.
  24. Thomas Fujiwara & Karsten Müller & Carlo Schwarz, 2024. "The Effect of Social Media on Elections: Evidence from The United States," Journal of the European Economic Association, European Economic Association, vol. 22(3), pages 1495-1539.
  25. Rogers, Todd & Middleton, Joel A., 2012. "Are Ballot Initiative Outcomes Influenced by the Campaigns of Independent Groups? A Precinct-Randomized Field Experiment," Working Paper Series rwp12-049, Harvard University, John F. Kennedy School of Government.
  26. Freddi, Eleonora & Potters, Jan & Suetens, Sigrid, 2024. "The effect of brief cooperative contact with ethnic minorities on discrimination," Journal of Economic Behavior & Organization, Elsevier, vol. 222(C), pages 64-76.
  27. Chad Kendall & Tommaso Nannicini & Francesco Trebbi, 2015. "How Do Voters Respond to Information? Evidence from a Randomized Campaign," American Economic Review, American Economic Association, vol. 105(1), pages 322-353, January.
  28. McGuigan, Martin & McNally, Sandra & Wyness, Gill, 2014. "Student Awareness of Costs and Benefits of Educational Decisions: Effects of an Information Campaign and Media Exposure," IZA Discussion Papers 8596, Institute of Labor Economics (IZA).
  29. Tiziana Assenza & Alberto Cardaci & Stefanie Huber, 2024. "Fake News: Susceptibility, Awareness, and Solutions," ECONtribute Policy Brief Series 065, University of Bonn and University of Cologne, Germany.
  30. Cantarella, Michele & Fraccaroli, Nicolò & Volpe, Roberto, 2023. "Does fake news affect voting behaviour?," Research Policy, Elsevier, vol. 52(1).
  31. Beknazar-Yuzbashev, George & Stalinski, Mateusz, 2022. "Do social media ads matter for political behavior? A field experiment," Journal of Public Economics, Elsevier, vol. 214(C).
  32. Sarah Moshary, 2020. "Price discrimination in political advertising: Evidence from the 2012 presidential election," RAND Journal of Economics, RAND Corporation, vol. 51(3), pages 615-649, September.
  33. Di Tella, Rafael & Galiani, Sebastian & Schargrodsky, Ernesto, 2021. "Persuasive propaganda during the 2015 Argentine Ballotage," Journal of Comparative Economics, Elsevier, vol. 49(4), pages 885-900.
  34. Galasso, Vincenzo & Nannicini, Tommaso, 2016. "Persuasion and Gender: Experimental Evidence from Two Political Campaigns," CEPR Discussion Papers 11238, C.E.P.R. Discussion Papers.
  35. Matthew Blackwell & Anton Strezhnev, 2022. "Telescope matching for reducing model dependence in the estimation of the effects of time‐varying treatments: An application to negative advertising," Journal of the Royal Statistical Society Series A, Royal Statistical Society, vol. 185(1), pages 377-399, January.
  36. Abel François & Michael Visser & Lionel Wilner, 2016. "Using Political Financing Reforms to Measure Campaign Spending Effects on Electoral Outcomes," CESifo Working Paper Series 6232, CESifo.
  37. Seerat Sohal & Harsandaldeep Kaur, 2019. "Communicating with Voters on YouTube: Content Analysis of the Relationship Between Advertisement Message Characteristics and Viewers’ Responses," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 44(1), pages 17-35, February.
  38. Caroline Le Pennec & Vincent Pons, 2023. "How do Campaigns Shape Vote Choice? Multicountry Evidence from 62 Elections and 56 TV Debates," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 138(2), pages 703-767.
  39. Magdalena Wojcieszak & Bernhard Clemm von Hohenberg & Andreu Casas & Ericka Menchen-Trevino & Sjifra Leeuw & Alexandre Gonçalves & Miriam Boon, 2022. "Null effects of news exposure: a test of the (un)desirable effects of a ‘news vacation’ and ‘news binging’," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-10, December.
  40. Matsusaka, John G., 2018. "Special Interest Influence under Direct versus Representative Democracy," Working Papers 278, The University of Chicago Booth School of Business, George J. Stigler Center for the Study of the Economy and the State.
  41. Brett Gordon & Mitchell Lovett & Ron Shachar & Kevin Arceneaux & Sridhar Moorthy & Michael Peress & Akshay Rao & Subrata Sen & David Soberman & Oleg Urminsky, 2012. "Marketing and politics: Models, behavior, and policy implications," Marketing Letters, Springer, vol. 23(2), pages 391-403, June.
  42. Laurent Bouton & Julia Cagé & Edgard Dewitte & Vincent Pons, 2021. "Small Campaign Donors," Working Papers hal-03878175, HAL.
  43. Hodler, Roland & Ahmed, Firoz & Islam, Asad, 2020. "Voting or abstaining in "managed" elections? A field experiment in Bangladesh," CEPR Discussion Papers 14608, C.E.P.R. Discussion Papers.
  44. Kevin K. Banda, 2024. "Timing and responsiveness in American political advertising campaigns," Social Science Quarterly, Southwestern Social Science Association, vol. 105(4), pages 1076-1091, July.
  45. John M. Carey & Andrew M. Guess & Peter J. Loewen & Eric Merkley & Brendan Nyhan & Joseph B. Phillips & Jason Reifler, 2022. "The ephemeral effects of fact-checks on COVID-19 misperceptions in the United States, Great Britain and Canada," Nature Human Behaviour, Nature, vol. 6(2), pages 236-243, February.
  46. Julia Cage & Edgard Dewitte, 2021. "It Takes Money to Make MPs: Evidence from 150 Years of British Campaign Spending," SciencePo Working papers hal-03384143, HAL.
  47. Ou, Susan & Xiong, Heyu, 2021. "Mass persuasion and the ideological origins of the Chinese Cultural Revolution," Journal of Development Economics, Elsevier, vol. 153(C).
  48. Arnstein Aassve & Gianmarco Daniele & Marco Le Moglie, 2018. "Never Forget the First Time: The Persistent Effects of Corruption and the Rise of Populism in Italy," BAFFI CAREFIN Working Papers 1896, BAFFI CAREFIN, Centre for Applied Research on International Markets Banking Finance and Regulation, Universita' Bocconi, Milano, Italy.
  49. Schechter, Laura & Vasudevan, Srinivasan, 2023. "Persuading voters to punish corrupt vote-buying candidates: Experimental evidence from a large-scale radio campaign in India," Journal of Development Economics, Elsevier, vol. 160(C).
  50. repec:spo:wpecon:info:hdl:2441/1dp7827s4n8ht8fk3qhmeuvd0o is not listed on IDEAS
  51. Pinar Yildirim & Andrei Simonov & Maria Petrova & Ricardo Perez-Truglia, 2024. "Are Political and Charitable Giving Substitutes? Evidence from the United States," Management Science, INFORMS, vol. 70(11), pages 8030-8043, November.
  52. Bellani, Luna & Ceolotto, Stefano & Elsner, Benjamin & Pestel, Nico, 2021. "Air Pollution Affects Decision-Making: Evidence from the Ballot Box," IZA Discussion Papers 14718, Institute of Labor Economics (IZA).
  53. Freddi, Eleonora & Potters, Jan & Suetens, Sigrid, 2024. "The effect of brief cooperative contact with ethnic minorities on discrimination," Journal of Economic Behavior & Organization, Elsevier, vol. 222(C), pages 64-76.
  54. repec:spo:wpmain:info:hdl:2441/1dhd1b1s319fbai85khk40fudc is not listed on IDEAS
  55. Baum, Charles L. & Owens, Mark F., 2023. "Does personal door-to-door campaigning influence voters? Evidence from a field experiment," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 105(C).
  56. Delavande, Adeline & Zafar, Basit, 2018. "Information and anti-American attitudes," Journal of Economic Behavior & Organization, Elsevier, vol. 149(C), pages 1-31.
  57. Andrew Mell & Simon Radford & Seth Alexander Thevoz, 2015. "Is There a Market for Peerages? Can Donations Buy You a British Peerage? A Study in the Link Between Party Political Funding and Peerage Nominations, 2005-14," Economics Series Working Papers 744, University of Oxford, Department of Economics.
  58. Mitchell J. Lovett, 2019. "Empirical Research on Political Marketing: a Selected Review," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 6(3), pages 49-56, December.
  59. Thomas Fujiwara & Karsten Müller & Carlo Schwarz, 2021. "The Effect of Social Media on Elections: Evidence from the United States," NBER Working Papers 28849, National Bureau of Economic Research, Inc.
  60. repec:hal:wpspec:info:hdl:2441/1dhd1b1s319fbai85khk40fudc is not listed on IDEAS
  61. repec:spo:wpmain:info:hdl:2441/1dp7827s4n8ht8fk3qhmeuvd0o is not listed on IDEAS
  62. Vincenzo Galasso & Massimo Morelli & Tommaso Nannicini & Piero Stanig, 2024. "The Populist Dynamic: Experimental Evidence on the Effects of Countering Populism," CESifo Working Paper Series 10949, CESifo.
  63. Ilyana Kuziemko & Michael I. Norton & Emmanuel Saez & Stefanie Stantcheva, 2015. "How Elastic Are Preferences for Redistribution? Evidence from Randomized Survey Experiments," American Economic Review, American Economic Association, vol. 105(4), pages 1478-1508, April.
  64. repec:spo:wpecon:info:hdl:2441/1dhd1b1s319fbai85khk40fudc is not listed on IDEAS
  65. Erin Baggott Carter & Brett L. Carter, 2021. "Propaganda and Protest in Autocracies," Journal of Conflict Resolution, Peace Science Society (International), vol. 65(5), pages 919-949, May.
  66. Fedeli, Silvia & Forte, Francesco & Leonida, Leone, 2014. "The law of survival of the political class: An analysis of the Italian parliament (1946–2013)," European Journal of Political Economy, Elsevier, vol. 35(C), pages 102-121.
  67. Moura, Mauricio & Michelson, Melissa R., 2017. "WhatsApp in Brazil: mobilising voters through door-to-door and personal messages," Internet Policy Review: Journal on Internet Regulation, Alexander von Humboldt Institute for Internet and Society (HIIG), Berlin, vol. 6(4), pages 1-18.
  68. Horacio A Larreguy & John Marshall & James M SnyderJr, 2018. "Leveling the playing field: How campaign advertising can help non-dominant parties," Journal of the European Economic Association, European Economic Association, vol. 16(6), pages 1812-1849.
  69. Munkhbayar Byambaa & Kyohei Yamada, 2023. "Descriptive social norms and herders' social insurance participation in Mongolia: A survey experiment," Journal of International Development, John Wiley & Sons, Ltd., vol. 35(1), pages 143-162, January.
  70. Donald P. Green & Winston Lin & Claudia Gerber, 2018. "Optimal Allocation of Interviews to Baseline and Endline Surveys in Place-Based Randomized Trials and Quasi-Experiments," Evaluation Review, , vol. 42(4), pages 391-422, August.
  71. Avidit Acharya & Takuo Sugaya & Eray Turkel, 2022. "Electoral Campaigns as Dynamic Contests," "Marco Fanno" Working Papers 0293, Dipartimento di Scienze Economiche "Marco Fanno".
  72. Hunt Allcott & Luca Braghieri & Sarah Eichmeyer & Matthew Gentzkow, 2020. "The Welfare Effects of Social Media," American Economic Review, American Economic Association, vol. 110(3), pages 629-676, March.
  73. Jörg L. Spenkuch & David Toniatti, 2016. "Political Advertising and Election Outcomes," CESifo Working Paper Series 5780, CESifo.
  74. Danilo Vassallo & Giacomo Bormetti & Fabrizio Lillo, 2019. "A tale of two sentiment scales: Disentangling short-run and long-run components in multivariate sentiment dynamics," Papers 1910.01407, arXiv.org, revised Sep 2020.
  75. Andreas Hefti & Shuo Liu & Armin Schmutzler, 2022. "Preferences, Confusion and Competition," The Economic Journal, Royal Economic Society, vol. 132(645), pages 1852-1881.
  76. Doron Klunover & John Morgan, 2019. "A Model of Presidential Debates," Papers 1907.01362, arXiv.org, revised Feb 2020.
  77. Hunt Allcott & Matthew Gentzkow, 2017. "Social Media and Fake News in the 2016 Election," Journal of Economic Perspectives, American Economic Association, vol. 31(2), pages 211-236, Spring.
  78. Galasso, Vincenzo & Nannicini, Tommaso, 2016. "Persuasion and Gender: Experimental Evidence from Two Political Campaigns," CEPR Discussion Papers 11238, C.E.P.R. Discussion Papers.
  79. Firoz Ahmed & Roland Hodler & Asad Islam, 2024. "Partisan Effects of Information Campaigns in Competitive Authoritarian Elections: Evidence from Bangladesh," The Economic Journal, Royal Economic Society, vol. 134(660), pages 1303-1330.
  80. Wilson Law, 2021. "Decomposing political advertising effects on vote choices," Public Choice, Springer, vol. 188(3), pages 525-547, September.
  81. Bailey, Michael & Hopkins, Daniel J. & Rogers, Todd, 2013. "Unresponsive and Unpersuaded: The Unintended Consequences of Voter Persuasion Efforts," Working Paper Series rwp13-034, Harvard University, John F. Kennedy School of Government.
  82. Xiaoxue Li & Sarah S. Stith, 2020. "Health insurance and self‐assessed health: New evidence from Affordable Care Act repeal fear," Health Economics, John Wiley & Sons, Ltd., vol. 29(9), pages 1078-1085, September.
  83. Dunning, Thad & Grossman, Guy & Humphreys, Macartan & Hyde, Susan D. & McIntosh, Craig & Nellis, Gareth & Adida, Claire L. & Arias, Eric & Bicalho, Clara & Boas, Taylor C. & Buntaine, Mark T. & Chauch, 2019. "Voter information campaigns and political accountability: Cumulative findings from a preregistered meta-analysis of coordinated trials," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 5(7), pages 1-10.
  84. Tamgid Ahmed Chowdhury & Shahneela Naheed, 2019. "Factors Affecting Political Marketing in Rural and Urban Bangladesh: A Multi-Dimensional Approach," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 18(1), pages 97-119, June.
  85. Rogers, Todd & Nickerson, David W., 2013. "Can Inaccurate Beliefs about Incumbents be Changed? And Can Reframing Change Votes?," Working Paper Series rwp13-018, Harvard University, John F. Kennedy School of Government.
  86. Xinming Du, 2023. "Symptom or Culprit? Social Media, Air Pollution, and Violence," CESifo Working Paper Series 10296, CESifo.
  87. Kai Jäger, 2020. "When Do Campaign Effects Persist for Years? Evidence from a Natural Experiment," American Journal of Political Science, John Wiley & Sons, vol. 64(4), pages 836-851, October.
  88. Klingler, Jonathan, 2014. "Political Capital in the 21st Century: An Electoral Theory of Going Public and Private," IAST Working Papers 15-19, Institute for Advanced Study in Toulouse (IAST).
  89. Thomas R Palfrey & Kirill Pogorelskiy, 2019. "Communication Among Voters Benefits the Majority Party," The Economic Journal, Royal Economic Society, vol. 129(618), pages 961-990.
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  91. Ralsmark, Hilda, 2017. "Media visibility and social tolerance: Evidence from USA," Working Papers in Economics 703, University of Gothenburg, Department of Economics.
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