IDEAS home Printed from https://ideas.repec.org/a/oup/econjl/v134y2024i658p785-810..html
   My bibliography  Save this article

Strategic Campaign Communication: Evidence from 30,000 Candidate Manifestos

Author

Listed:
  • Caroline Le Pennec

Abstract

Politicians seeking to persuade voters may not always be able to say what they would like to say. Adopting policy positions opposite to that of their party or contradicting their previous policy announcements may be costly. I use computational text analysis on 30,000 candidate manifestos from two-round French elections to show that politicians take these costs into account, by toeing the party line and sticking to their platform, while also strategically adjusting their campaign communication and advertising neutral non-policy issues when they need to reach a broader electorate. I provide suggestive evidence that this moderation of electoral discourse predicts better performance in office and may therefore provide valuable information to voters.

Suggested Citation

  • Caroline Le Pennec, 2024. "Strategic Campaign Communication: Evidence from 30,000 Candidate Manifestos," The Economic Journal, Royal Economic Society, vol. 134(658), pages 785-810.
    • Handle: RePEc:oup:econjl:v:134:y:2024:i:658:p:785-810.
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1093/ej/uead082
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:econjl:v:134:y:2024:i:658:p:785-810.. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Oxford University Press or the person in charge (email available below). General contact details of provider: https://edirc.repec.org/data/resssea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.