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Communications Trend Radar 2021. Denialism, Virtual Corporate Communications, Sustainable Communications, Digital Nudging & Voice Interaction

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  • Zerfaß, Ansgar
  • Stieglitz, Stefan
  • Clausen, Sünje
  • Ziegele, Daniel
  • Berger, Karen

Abstract

In recent months, the world has changed faster than ever. It’s not easy for communications managers to keep track of all these changes, not to mention advise their top management and adjust corporate communications accordingly. Therefore, a research team from Leipzig University and University of Duisburg-Essen has conducted the first comprehensive trend study and identified the most relevant trends in management, society and technology. For 2021 the following trends will be relevant: Denialism, Virtual corporate communications, Sustainble corporate communications, Digital Nudging, Voice Interaction.

Suggested Citation

  • Zerfaß, Ansgar & Stieglitz, Stefan & Clausen, Sünje & Ziegele, Daniel & Berger, Karen, 2021. "Communications Trend Radar 2021. Denialism, Virtual Corporate Communications, Sustainable Communications, Digital Nudging & Voice Interaction," Communication Insights 10, Academic Society for Management & Communication – An initiative of the Günter Thiele Foundation, Leipzig.
    • Handle: RePEc:zbw:agukci:10
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    1. Bonin, Holger & Eichhorst, Werner & Kaczynska, Jennifer & Kümmerling, Angelika & Rinne, Ulf & Scholten, Annika & Steffes, Susanne, 2020. "Verbreitung und Auswirkungen von mobiler Arbeit und Homeoffice," IZA Research Reports 99, Institute of Labor Economics (IZA).
    2. Reilly, Anne H. & Hynan, Katherine A., 2014. "Corporate communication, sustainability, and social media: It's not easy (really) being green," Business Horizons, Elsevier, vol. 57(6), pages 747-758.
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