Report NEP-MKT-2022-01-17

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Marco Novarese issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Lu, Yang & Siegfried, Patrick, 2021. "E-commerce Live streaming – An Emerging Industry in China and A Potential Future Trend in the World," MPRA Paper 111393, University Library of Munich, Germany.
• Zerfaß, Ansgar & Stieglitz, Stefan & Clausen, Sünje & Ziegele, Daniel & Berger, Karen, 2021. "Communications Trend Radar 2021. Denialism, Virtual Corporate Communications, Sustainable Communications, Digital Nudging & Voice Interaction," Communication Insights 10, Academic Society for Management & Communication – An initiative of the Günter Thiele Foundation, Leipzig.
• Béatrice Parguel & Johnson Guillaume, 2021. "Beyond greenwashing: Addressing 'the great illusion' of green advertising," Post-Print halshs-03425494, HAL.
• Michael J. Lamla & Dmitri V. Vinogradov, 2021. "Is the Word of a Gentleman as Good as His Tweet? Policy communications of the Bank of England," Working Paper Series in Economics 403, University of Lüneburg, Institute of Economics.
• Ziegele, Daniel & Kurtze, Hannah & Zerfaß, Ansgar, 2021. "From reality to virtuality. Moving stakeholder dialogues from face-to-face to online formats," Communication Insights 12, Academic Society for Management & Communication – An initiative of the Günter Thiele Foundation, Leipzig.