IDEAS home Printed from https://ideas.repec.org/p/rii/riidoc/131.html
   My bibliography  Save this paper

Comportement de l’individu questionne le cas du consommateur (Response behavior of the human subject the consumer case)

Author

Listed:
  • Valerius M. Ciuca

    (labrii, ULCO)

Abstract

Ce document résume les différents chapitres d’une thèse de doctorat sur le comportement de réponse des consommateurs soumis à un questionnement dans le cadre de recherches ou d’études marketing. Le biais du répondant se définit comme l’erreur de mesure résultant de l’adoption d’un comportement de réponse spécifique par le consommateur interrogé, s’il croit avoir discerné, même partiellement, l’objectif du questionnement. La littérature en psychologie expérimentale et en comportement du consommateur ainsi qu’une étude exploratoire qualitative permettent d’expliquer le comportement de réponse sous la forme d’un modèle de traitement de l’information qui permet d’identifier le biais du répondant. Cette approche séquentielle a permis de développer avec rigueur (ACP, AFC, MTMM) des outils de mesures regroupés au sein d’un questionnaire de détection du comportement de réponse. Enfin, trois études empiriques conduisent à évaluer l’ampleur du biais du répondant dans la collecte de données et son incidence directe sur l’analyse statistique de ces données. Les effets de variables de la situation de questionnement et les liens entre comportement de réponse et variables caractérisant l’individu (anxiété d’être évalué et traits de personnalité) sont aussi explorés. This paper presents a summary of a doctoral thesis that deals with the issue of human behavior during a marketing quantitative study. Demand bias is defined as the error resulting from the adoption of a specific response behavior by the person questioned, if he or she believes to have identified the purpose of the inquiring, even partially. Psychological and consumer behavior literature and a first empirical study show that response behavior can be explain through an information processing model that allows for identification of biases. Measuring tools (evaluation scales and questions) were rigorously developed (PCA, Confirmatory Analysis, MTMM) and gathered in a questionnaire designed to classify biases. Three empirical studies highlight the means and effects of the demand bias and examine the exogenous and endogenous factors that influence the mediation of the demand bias

Suggested Citation

  • Valerius M. Ciuca, 2006. "Comportement de l’individu questionne le cas du consommateur (Response behavior of the human subject the consumer case)," Working Papers 131, Laboratoire de Recherche sur l'Industrie et l'Innovation. ULCO / Research Unit on Industry and Innovation.
    • Handle: RePEc:rii:riidoc:131
    as

    Download full text from publisher

    File URL: http://riifr.univ-littoral.fr/wp-content/uploads/2006/12/doc131.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Sawyer, Alan G, 1975. "Demand Artifacts in Laboratory Experiments in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 1(4), pages 20-30, March.
    2. John Horn, 1965. "A rationale and test for the number of factors in factor analysis," Psychometrika, Springer;The Psychometric Society, vol. 30(2), pages 179-185, June.
    3. Shimp, Terence A & Hyatt, Eva M & Snyder, David J, 1991. "A Critical Appraisal of Demand Artifacts in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(3), pages 273-283, December.
    4. Fisher, Robert J, 1993. "Social Desirability Bias and the Validity of Indirect Questioning," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(2), pages 303-315, September.
    5. Darley, William K & Lim, Jeen-Su, 1993. "Assessing Demand Artifacts in Consumer Research: An Alternative Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(3), pages 489-495, December.
    6. Shimp, Terence A & Hyatt, Eva M & Snyder, David J, 1993. "Alternative Perspective: A Critique," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(3), pages 496-501, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. repec:dau:papers:123456789/4252 is not listed on IDEAS
    2. Khan, Jashim, 2011. "Validation in marketing experiments revisited," Journal of Business Research, Elsevier, vol. 64(7), pages 687-692, July.
    3. Eric T. Anderson & Duncan I. Simester, 2001. "Are Sale Signs Less Effective When More Products Have Them?," Marketing Science, INFORMS, vol. 20(2), pages 121-142, March.
    4. Darryl B. Rice & Regina M. Taylor & Yiding Wang & Sijing Wei & Valentina Ge, 2023. "My Company Cares About My Success…I Think: Clarifying Why and When a Firm’s Ethical Reputation Impacts Employees’ Subjective Career Success," Journal of Business Ethics, Springer, vol. 186(1), pages 159-177, August.
    5. Carl Obermiller & Alan Sawyer, 2011. "The effects of advertisement picture likeability on information search and brand choice," Marketing Letters, Springer, vol. 22(2), pages 101-113, June.
    6. Teas, R. Kenneth & Laczniak, Russell N., 2004. "Measurement process context effects in empirical tests of causal models," Journal of Business Research, Elsevier, vol. 57(2), pages 162-174, February.
    7. Maria Lidia Mascia & Mirian Agus & Łukasz Tomczyk & Natale Salvatore Bonfiglio & Diego Bellini & Maria Pietronilla Penna, 2023. "Smartphone Distraction: Italian Validation of the Smartphone Distraction Scale (SDS)," IJERPH, MDPI, vol. 20(15), pages 1-15, August.
    8. Patrick Hylton & Ben Kisby & Paul Goddard, 2018. "Young People’s Citizen Identities: A Q-Methodological Analysis of English Youth Perceptions of Citizenship in Britain," Societies, MDPI, vol. 8(4), pages 1-21, December.
    9. Van Acker, Veronique & Ho, Loan & Stevens, Larissa & Mulley, Corinne, 2020. "Quantifying the effects of childhood and previous residential experiences on the use of public transport," Journal of Transport Geography, Elsevier, vol. 86(C).
    10. Orazio Attanasio & Sarah Cattan & Emla Fitzsimons & Costas Meghir & Marta Rubio-Codina, 2020. "Estimating the Production Function for Human Capital: Results from a Randomized Controlled Trial in Colombia," American Economic Review, American Economic Association, vol. 110(1), pages 48-85, January.
    11. Leiv Gabrielsen & Pål Ulleberg & Reidulf Watten, 2012. "The Adolescent Life Goal Profile Scale: Development of a New Scale for Measurements of Life Goals Among Young People," Journal of Happiness Studies, Springer, vol. 13(6), pages 1053-1072, December.
    12. Sweldens, Steven & Puntoni, Stefano & Paolacci, Gabriele & Vissers, Maarten, 2014. "The bias in the bias: Comparative optimism as a function of event social undesirability," Organizational Behavior and Human Decision Processes, Elsevier, vol. 124(2), pages 229-244.
    13. Nenycz-Thiel, Magda & Romaniuk, Jenni, 2011. "The nature and incidence of private label rejection," Australasian marketing journal, Elsevier, vol. 19(2), pages 93-99.
    14. G. Rejikumar & Aswathy Asokan-Ajitha & Sofi Dinesh & Ajay Jose, 2022. "The role of cognitive complexity and risk aversion in online herd behavior," Electronic Commerce Research, Springer, vol. 22(2), pages 585-621, June.
    15. Stalker, Katie Cotter & Wu, Qi & Evans, Caroline B.R. & Smokowski, Paul R., 2018. "The impact of the positive action program on substance use, aggression, and psychological functioning: Is school climate a mechanism of change?," Children and Youth Services Review, Elsevier, vol. 84(C), pages 143-151.
    16. Mr Clive Boddy & Mr Derek Bond & Dr Elaine Ramsey, 2010. "Projective Techniques Are they a Victim of Clashing Paradigms," Accounting, Finance and Economics Research Group Working Papers 1, Ulster Business School.
    17. Frode Alfnes & Chengyan Yue & Helen H. Jensen, 2010. "Cognitive dissonance as a means of reducing hypothetical bias," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 37(2), pages 147-163, June.
    18. Ruvio, Ayalla A. & Shoham, Aviv, 2016. "Consumer arrogance: Scale development and validation," Journal of Business Research, Elsevier, vol. 69(10), pages 3989-3997.
    19. Jie, Yun, 2020. "Responding to requests for help: Effects of payoff schemes with small monetary units," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 88(C).
    20. Mark Groza & Mya Pronschinske & Matthew Walker, 2011. "Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR," Journal of Business Ethics, Springer, vol. 102(4), pages 639-652, September.
    21. Datta Gupta, Nabanita & Lausten, Mette & Pozzoli, Dario, 2012. "Does Mother Know Best? Parental Discrepancies in Assessing Child Functioning," IZA Discussion Papers 6962, Institute of Labor Economics (IZA).

    More about this item

    Keywords

    consumer; human behavior; demand bias; marketing;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rii:riidoc:131. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Philippe Chagnon (email available below). General contact details of provider: https://edirc.repec.org/data/rilitfr.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.