Simultaneous Determinants of Market Share and Advertising Expenditure under Dynamic Conditions: The Case of a Firm within the Japanese Pharmaceutical Industry
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- Lester G. Telser, 1962. "Advertising and Cigarettes," Journal of Political Economy, University of Chicago Press, vol. 70(5), pages 471-471.
- Marc Nerlove & Frederick V. Waugh, 1961. "Advertising without Supply Control: Some Implications of a Study of the Advertising of Oranges," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 43(4_Part_I), pages 813-837.
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