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Return Postage in Mail Surveys: A Meta Analysis

Author

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  • Armstrong, J. Scott
  • Lusk, Edward J.

Abstract

This paper describes a five-step procedure for meta-analysis. Especially important was the contacting of authors of prior papers. This was done primarily to improve the accuracy of the coding; it also helped to identify unpublished research and to supply missing information. Application of the five-step procedure to the issue of return postage in mail surveys yielded significantly more papers and produced more definitive conclusions than those derived from traditional reviews. This meta-analysis indicated that business reply postage is seldom costeffective because first class postage yields an additional 9% return. Business reply rates were lower than for other first class postage in each of the 20 comparisons.

Suggested Citation

  • Armstrong, J. Scott & Lusk, Edward J., 1987. "Return Postage in Mail Surveys: A Meta Analysis," MPRA Paper 81693, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:81693
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    References listed on IDEAS

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    1. J. Scott Armstrong, 1979. "Advocacy and Objectivity in Science," Management Science, INFORMS, vol. 25(5), pages 423-428, May.
    2. Peterson, Robert A., 1975. "An experimental investigation of mail-survey responses," Journal of Business Research, Elsevier, vol. 3(3), pages 199-210, July.
    3. Kerin, Roger A. & Harvey, Michael G., 1976. "Methodological considerations in corporate mail surveys: A research note," Journal of Business Research, Elsevier, vol. 4(3), pages 277-281, August.
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    Cited by:

    1. Armstrong, J. Scott, 1996. "Heuristics, biases and improvement strategies in judgmental time series : P. Goodwin and G. Wright, 1994, Omega, 22, 553-568," International Journal of Forecasting, Elsevier, vol. 12(2), pages 319-321, June.
    2. Rowe, Gene & Wright, George, 1999. "The Delphi technique as a forecasting tool: issues and analysis," International Journal of Forecasting, Elsevier, vol. 15(4), pages 353-375, October.
    3. Ribisl, Kurt M. & Walton, Maureen A. & Mowbray, Carol T. & Luke, Douglas A. & Davidson, William S. & Bootsmiller, Bonnie J., 1996. "Minimizing participant attrition in panel studies through the use of effective retention and tracking strategies: Review and recommendations," Evaluation and Program Planning, Elsevier, vol. 19(1), pages 1-25, February.
    4. Susan I. Woodruff & Christine C. Edwards & Terry L. Conway, 1998. "Enhancing Response Rates To a Smoking Survey for Enlisted U.S. Navy Women," Evaluation Review, , vol. 22(6), pages 780-791, December.
    5. Irena BA?LIJA, 2013. "Reconceptualisation Of Urban Management: Evidence From Eu Cities," Theoretical and Empirical Researches in Urban Management, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 8(1), pages 30-50, February.
    6. McMillan, Brian & Green, Josephine M. & Woolridge, Michael W. & Dyson, Lisa & Renfrew, Mary J. & Clarke, Graham P., 2009. "Studying the infant feeding intentions of pregnant women experiencing material deprivation: Methodology of the Looking at Infant Feeding Today (LIFT) study," Social Science & Medicine, Elsevier, vol. 68(5), pages 845-849, March.
    7. Urquhart, Julie & Courtney, Paul, 2011. "Seeing the owner behind the trees: A typology of small-scale private woodland owners in England," Forest Policy and Economics, Elsevier, vol. 13(7), pages 535-544, September.
    8. Armstrong, J. Scott, 1990. "Class of Mail Does Affect Response Rates to Mailed Questionnaires: Evidence from Meta-analysis," MPRA Paper 81692, University Library of Munich, Germany.
    9. JS Armstrong, 2005. "Class of Mail Does Affect Response Rates to Mailed," General Economics and Teaching 0502039, University Library of Munich, Germany.

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    More about this item

    Keywords

    surveys; mail surveys; market research; marketing;
    All these keywords.

    JEL classification:

    • C83 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Survey Methods; Sampling Methods
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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