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Class of Mail Does Affect Response Rates to Mailed Questionnaires: Evidence from Meta-analysis

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  • Armstrong, J. Scott

Abstract

In contrast to the conclusions from traditional reviews, meta-analysis shows that certain types of postage have an important effect on return rates to mail surveys. In particular, US business reply postage should not be used in survey research.

Suggested Citation

  • Armstrong, J. Scott, 1990. "Class of Mail Does Affect Response Rates to Mailed Questionnaires: Evidence from Meta-analysis," MPRA Paper 81692, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:81692
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    File URL: https://mpra.ub.uni-muenchen.de/81692/1/MPRA_paper_81692.pdf
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    References listed on IDEAS

    as
    1. Armstrong, J. Scott & Lusk, Edward J., 1987. "Return Postage in Mail Surveys: A Meta Analysis," MPRA Paper 81693, University Library of Munich, Germany.
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    More about this item

    Keywords

    surveys; market research; marketing;
    All these keywords.

    JEL classification:

    • C83 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Survey Methods; Sampling Methods
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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