IDEAS home Printed from https://ideas.repec.org/p/xrs/sfbmaa/04-17.html
   My bibliography  Save this paper

DETERMINANTEN UND KONSEQUENZEN DER UMFRAGEEINSTELLUNG. Bewertungsdimensionen unterschiedlicher Umfragesponsoren und die Antwortbereitschaft der Befragten

Author

Listed:
  • Stocké, Volker

    (Sonderforschungsbereich 504)

  • Becker, Birgit

    (Faculty for Social Sciences)

Abstract

This article deals with two questions: a) the evaluations of surveys of different sponsors on the dimensions utility, reliability and burden as determinants of the generalized attitude towards surveys, and b) the answer or refusal of the income question as an indicator of cooperative behavior during the interview as a consequence of respondents� attitudes towards surveys. In the first part of the analysis it is furthermore tested whether the quantity of survey experience in the past moderates the strength of the observed associations. The empirical analysis with data from a local survey based on a random probability sample shows increasingly stronger associations between respondents� sponsor-specific evaluations and their attitudes towards surveys when subjects have taken part more often in surveys in the past. The perceived utility of surveys and the evaluation of scientific sponsors proves to be the strongest determinants for the generalized attitude towards surveys. Regarding the second question of this article it is found that the probability of answering or refusing to answer the income question increases considerably when the interviewees have more negative and - as indicated by their response latencies - at the same time cognitively accessible attitude towards surveys. Thus it is concluded that respondents� attitudes towards surveys have serious consequences for the quality of survey data.

Suggested Citation

  • Stocké, Volker & Becker, Birgit, 2004. "DETERMINANTEN UND KONSEQUENZEN DER UMFRAGEEINSTELLUNG. Bewertungsdimensionen unterschiedlicher Umfragesponsoren und die Antwortbereitschaft der Befragten," Sonderforschungsbereich 504 Publications 04-17, Sonderforschungsbereich 504, Universität Mannheim;Sonderforschungsbereich 504, University of Mannheim.
    • Handle: RePEc:xrs:sfbmaa:04-17
    Note: Financial support from the Deutsche Forschungsgemeinschaft, SFB 504, at the University of Mannheim, is gratefully acknowledged.
    as

    Download full text from publisher

    File URL: http://www.sfb504.uni-mannheim.de/publications/dp04-17.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Peterson, Robert A., 1975. "An experimental investigation of mail-survey responses," Journal of Business Research, Elsevier, vol. 3(3), pages 199-210, July.
    2. Fazio, Russell H & Powell, Martha C & Williams, Carol J, 1989. "The Role of Attitude Accessibility in the Attitude-to-Behavior Process," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(3), pages 280-289, December.
    3. Hawkins, Del I, 1979. "The Impact of Sponsor Identification and Direct Disclosure of Respondent Rights on the Quantity and Quality of Mail Survey Data," The Journal of Business, University of Chicago Press, vol. 52(4), pages 577-590, October.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Stocké, Volker & Becker, Birgit, 2004. "Determinanten und Konsequenzen der Umfrageeinstellung : Bewertungsdimensionen unterschiedlicher Umfragesponsoren und die Antwortbereitschaft der Befragten," Papers 04-17, Sonderforschungsbreich 504.
    2. Stocké, Volker & Langfeldt, Bettina, 2003. "Umfrageeinstellung und Umfrageerfahrung : die relative Bedeutung unterschiedlicher Aspekte der Interviewerfahrung für die generalisierte Umfrageeinstellung," Papers 03-34, Sonderforschungsbreich 504.
    3. Stocké, Volker & Langfeldt, Bettina, 2003. "Umfrageeinstellung und Umfrageerfahrung. Die relative Bedeutung unterschiedlicher Aspekte der Interviewerfahrung für die generalisierte Umfrageeinstellung," Sonderforschungsbereich 504 Publications 03-34, Sonderforschungsbereich 504, Universität Mannheim;Sonderforschungsbereich 504, University of Mannheim.
    4. Heiman, Amir & Ofir, Chezy, 2010. "The effects of imbalanced competition on demonstration strategies," International Journal of Research in Marketing, Elsevier, vol. 27(2), pages 175-187.
    5. Vanitha Swaminathan & Srinivas Reddy & Sara Dommer, 2012. "Spillover effects of ingredient branded strategies on brand choice: A field study," Marketing Letters, Springer, vol. 23(1), pages 237-251, March.
    6. Veronica Gabrielli & Ilaria Baghi, 2019. "How to choose the endorser: An experimental analysis on the effects of fit and notoriety," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2019(4), pages 57-89.
    7. Scarpi, Daniele & Pizzi, Gabriele & Raggiotto, Francesco & Mason, Michela, 2018. "A qualitative comparative analysis (QCA) of satisfaction toward extreme sporting Events," Australasian marketing journal, Elsevier, vol. 26(4), pages 358-368.
    8. Davies, Antony & Cline, Thomas W., 2005. "A consumer behavior approach to modeling monopolistic competition," Journal of Economic Psychology, Elsevier, vol. 26(6), pages 797-826, December.
    9. Dikla Perez & Gal Oestreicher-Singer & Lior Zalmanson & Matthew Matan Rubin, 2023. "“No, Thanks”: How Do Requests for Feedback Affect the Consumption Behavior of Non-Compliers?," Marketing Letters, Springer, vol. 34(1), pages 83-97, March.
    10. Agnieszka Zablocki & Bodo Schlegelmilch & Michael J. Houston, 2019. "How valence, volume and variance of online reviews influence brand attitudes," AMS Review, Springer;Academy of Marketing Science, vol. 9(1), pages 61-77, June.
    11. Jacques Bughin & Michele Cincera & Kelly Peters & Dorota Reykowska & Marcin Zyszkiewicz & Rafal Ohme, 2021. "Make it or Break it: Vaccination Intention at the Time of Covid-19," Working Papers TIMES² 2021-043, ULB -- Universite Libre de Bruxelles.
    12. Litvine, Dorian & Gazull, Laurent & Dabat, Marie-Hélène, 2014. "Assessing the potential demand for biofuel by combining Economics and Psychology: A focus on proximity applied to Jatropha oil in Africa," Ecological Economics, Elsevier, vol. 100(C), pages 85-95.
    13. Darren W Dahl & Eileen Fischer & Gita V Johar & Vicki G Morwitz, 2017. "Making Sense from (Apparent) Senselessness: The JCR Lens," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(4), pages 719-723.
    14. Mahony, Daniel F. & Moorman, Anita M., 1999. "The Impact of Fan Attitudes on Intentions to Watch Professional Basketball Teams on Television," Sport Management Review, Elsevier, vol. 2(1), pages 43-66, May.
    15. Woodside, Arch G. & Walser, Martin G., 2007. "Building strong brands in retailing," Journal of Business Research, Elsevier, vol. 60(1), pages 1-10, January.
    16. Kokkinaki, Flora, 2000. "Comments on Robert East and Annik Hogg: Advertising for economic change," Journal of Economic Psychology, Elsevier, vol. 21(5), pages 591-598, October.
    17. Jacques Bughin & Michele Cincera & Dorota Reykowska & Marcin Zyszkiewicz & Rafal Ohme, 2020. "The Great Employee Divide: Clustering Employee « Well-being » Challenge during Covid-19," Working Papers TIMES² 2020-41, ULB -- Universite Libre de Bruxelles.
    18. Stamule Stere, 2018. "Trends in ethnocentrism of Romanian consumers and their attitudes towards the marketplace," Management & Marketing, Sciendo, vol. 13(2), pages 996-1013, June.
    19. Lai, Chengting & Li, Xiang (Robert) & Harrill, Rich, 2013. "Chinese outbound tourists' perceived constraints to visiting the United States," Tourism Management, Elsevier, vol. 37(C), pages 136-146.
    20. Jamel Khenfer, 2022. "How Materialism Shapes the Effectiveness of Financial Literacy Messages: A Cross‐Cultural Perspective," Post-Print hal-03528697, HAL.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:xrs:sfbmaa:04-17. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Carsten Schmidt (email available below). General contact details of provider: https://edirc.repec.org/data/sfmande.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.