IDEAS home Printed from https://ideas.repec.org/p/hal/journl/halshs-02533935.html
   My bibliography  Save this paper

Les digital natives sont-ils des consommateurs plus « résistants » ?

Author

Listed:
  • André Le Roux

    (CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université)

  • Thomas Stenger

    (CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université)

  • Marinette Thebault

    (IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers)

Abstract

Cette recherche étudie les digital natives sous l'angle de la résistance du consommateur et des pratiques numériques. Une analyse des fréquences propose une typologie et montre la grande variété des comportements parmi les consommateurs. Une analyse factorielle structure les activités pratiquées simultanément par les répondants avec des fréquences analogues. Les résultats suggèrent une césure générationnelle, notamment au niveau des pratiques numériques.

Suggested Citation

  • André Le Roux & Thomas Stenger & Marinette Thebault, 2015. "Les digital natives sont-ils des consommateurs plus « résistants » ?," Post-Print halshs-02533935, HAL.
    • Handle: RePEc:hal:journl:halshs-02533935
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-02533935
    as

    Download full text from publisher

    File URL: https://shs.hal.science/halshs-02533935/document
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Sonia Capelli & Pascal Legrand & William Sabadie, 2012. "Se taire, nier ou s'excuser : comment répondre à un appel au boycott ?," Post-Print halshs-00787774, HAL.
    2. Dominique Roux, 2007. "La resistance du consommateur: Proposition d'un cadre d'analyse," Post-Print hal-02022228, HAL.
    3. Dominique Roux, 2008. "Consumers faced with telephone selling : Metacognition, Resistance and Strategies," Post-Print hal-02022222, HAL.
    4. Inès Chouk & Isabelle Chalamon & Denis Guiot, 2012. "La cyber-résistance du consommateur : quels enjeux pour les entreprises ?," Post-Print hal-01651184, HAL.
    5. Cox, Joe & Collins, Alan & Drinkwater, Stephen, 2010. "Seeders, leechers and social norms: Evidence from the market for illicit digital downloading," Information Economics and Policy, Elsevier, vol. 22(4), pages 299-305, December.
    6. Calder, Bobby J & Phillips, Lynn W & Tybout, Alice M, 1982. "The Concept of External Validity," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(3), pages 240-244, December.
    7. Jean-Philippe Nau & Renaud Garcia-Bardidia & Éric Rémy, 2011. "Consumer resistance and anti‐consumption," Post-Print hal-02174832, HAL.
    8. Dominique Roux, 2007. "La résistance du consommateur: Proposition d'un cadre d'analyse," Post-Print hal-02054910, HAL.
    9. Hong, Seung-Hyun, 2007. "The recent growth of the internet and changes in household-level demand for entertainment," Information Economics and Policy, Elsevier, vol. 19(3-4), pages 304-318, October.
    10. Philippe Robert-Demontrond, 2009. "Une micro-mythanalyse de l'imaginaire des Amapiens," Post-Print hal-02474420, HAL.
    11. Thompson, Craig J & Haytko, Diana L, 1997. "Speaking of Fashion: Consumers' Uses of Fashion Discourses and the Appropriation of Countervailing Cultural Meanings," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(1), pages 15-42, June.
    12. Dominique Roux, 2012. "Au-delà des réclamations : comprendre et gérer les litiges," Post-Print hal-02022213, HAL.
    13. Patrice Cottet & Jean-Marc Ferrandi & Marie-Christine Lichtlé, 2012. "Les consommateurs résistants à la publicité : leurs principales actions et motivations," Post-Print hal-01900287, HAL.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. André Le Roux & Marinette Thebault & Thomas Stenger, 2015. "La résistance du point de vue du consommateur : Une analyse descriptive de la catégorisation des pratiques de résistance aux marques, produits et discours marketing," Post-Print halshs-02530495, HAL.
    2. André Le Roux & Marinette Thébault & François Bobrie, 2015. "Les consommateurs de contrefaçon : le prix n'est pas la seule motivation," Post-Print halshs-02530112, HAL.
    3. André Le Roux & Marinette Thébault & Thomas Stenger, 2017. "An international comparison of consumers' categorization of resistance behaviors," Post-Print hal-02396996, HAL.
    4. Valérie Guillard, 2011. "Les consommateurs qui gardent des objets alors qu'ils n'en n'ont plus l'utilité," Post-Print hal-00650227, HAL.
    5. Maria Mercanti-Guérin, 2016. "Numérique et défiance chez le consommateur : proposition d'un agenda de recherche," Post-Print hal-02055183, HAL.
    6. Anis Jounaid & Abdelmajid Amine, 2018. "L'ambivalence De La Consommation Contre-Culturelle : Le Role Du Style Heavy Metal Dans La Dialectique Contre-Culture/Culture Dominante," Post-Print hal-02022689, HAL.
    7. Maria Mercanti-Guérin, 2009. "Menaces sur les marques et (re)constructions identitaires Le cas des collectifs de défense de la moutarde de Dijon," Post-Print hal-02056939, HAL.
    8. Ahmed KANNOU & Rym ELAMRI TRABELSI & Kaouther SAIED BEN RACHED, 2023. "Consumers’ Resistance to Retailer Brand Substitution: Antecedents and Consequences," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(12), pages 1324-1329, December.
    9. Jean-François Toti & Oliviane Brodin, 2020. "Les effets du détournement publicitaire à caractère militant sur la marque détournée," Post-Print hal-03349475, HAL.
    10. Dietrich, Daniel, 2018. "Digital Brand Disruption - How Opinion Leaders Evoke Unexpected Brand Meanings," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 35(2), pages 66-72.
    11. Megehee, Carol M. & Spake, Deborah F., 2012. "Consumer enactments of archetypes using luxury brands," Journal of Business Research, Elsevier, vol. 65(10), pages 1434-1442.
    12. Ahmed Al-Imam & Ma’an Al-Khalisy, 2019. "Biotechnology and Non-Bayesian Calculations for the Talus Bone Volume," Biomedical Journal of Scientific & Technical Research, Biomedical Research Network+, LLC, vol. 21(4), pages 15974-15978, September.
    13. Pat Auger & Timothy Devinney, 2007. "Do What Consumers Say Matter? The Misalignment of Preferences with Unconstrained Ethical Intentions," Journal of Business Ethics, Springer, vol. 76(4), pages 361-383, December.
    14. Jebarajakirthy, Charles & Das, Manish, 2021. "Uniqueness and luxury: A moderated mediation approach," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    15. Anna Kukla-Gryz & Joanna Tyrowicz & Michał Krawczyk & Konrad Siwiński, 2015. "We all do it, but are we willing to admit? Incentivizing digital pirates' confessions," Applied Economics Letters, Taylor & Francis Journals, vol. 22(3), pages 184-188, February.
    16. Bearden, William O. & Money, R. Bruce & Nevins, Jennifer L., 2006. "Multidimensional versus unidimensional measures in assessing national culture values: The Hofstede VSM 94 example," Journal of Business Research, Elsevier, vol. 59(2), pages 195-203, February.
    17. Wang, Zi & Yuan, Ruizhi & Luo, Jun & Liu, Martin J., 2022. "Redefining “masstige” luxury consumption in the post-COVID era," Journal of Business Research, Elsevier, vol. 143(C), pages 239-254.
    18. Marco Guerzoni & Massimiliano Nuccio, 2014. "Music consumption at the dawn of the music industry: the rise of a cultural fad," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 38(2), pages 145-171, May.
    19. Shane Greenstein & Ryan C. McDevitt, 2009. "The Broadband Bonus: Accounting for Broadband Internet's Impact on U.S. GDP," NBER Working Papers 14758, National Bureau of Economic Research, Inc.
    20. Takashi Tsuzuki & Yuji Takeda & Itsuki Chiba, 2021. "Influence of divided attention on the attraction effect in multialternative choice," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 16(3), pages 729-742, May.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:halshs-02533935. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.